The prominent behaviors of purchasing and selling when it comes to real estate investments receive a lot of attention. People generally discuss hot bargains, recent sales profits, or the next great product to hit the market. However, there is a crucial component of property investment that is rarely highlighted: asset management. Asset management is one of

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Running a real estate agency has evolved over the last few decades, and even if you work for one, you can tell that older strategies need to stay dynamic to remain relevant.  For instance, realtors sat back and had clients come to them a long time ago. This method doesn’t work effectively anymore, as there

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 Like other businesses and industries, marketing plays a massive role in growing your real estate company by capturing your potential client’s attention.  A study by the National Association of Realtors (NAR) in 2018 discovered that 87 percent of homebuyers got their house with the help of a real estate agent. Thus, it’s evident that real estate

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Digital marketing is not hard to learn, but it requires patience and focused effort. If you’re unfamiliar with paid advertising, web analytics, search engines, etc., you will feel a bit overwhelmed at the beginning. Start slowly, focus on one thing, and you will succeed. If you want to be a great digital marketer, the fundamentals

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 The real estate industry is filled with several uncertainties. As a real estate agent new to this market, starting out might come off as tricky as they’re just loads of areas to cover. Consequently, you might get overwhelmed and try to grasp anything. Although we applaud the positive energy you’re exhibiting, we want you to think

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Measuring success of a Facebook ad campaignFacebook ad campaigns can benefit anyone and everyone that chooses to use them for their business. The platform’s reach is enormous, and you can only begin to scratch the surface when you consider how many people log in to Facebook on any given day.  Facebook ads are highly useful

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 If we’re going to take a page out of the history books, you’ll find out that real estate has been in existence from time immemorial. However, it’s worth noting that the terms in which transactions took place are changing. Although ads on newspapers and other information mediums (radio, TV, and listings) were sufficient to transact and

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 Social media has become a gold mine for real estate investors in this modern era. Nowadays, people can find realtors and realty businesses of all sizes online.  If your brand is not benefitting from the exposure of a solid social media presence, you might be losing out on a ton of marketing opportunities. Here’s why. A report

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Over the last decade, the apartment industry has transitioned from an alternative category under real estate investment to a full-fledged individual asset class.  As a result, the multifamily market – itself a sub-genre in the apartments industry – has seen steady growth and gained continued relevance. As the market continues to thrive and new competitors flood

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The real estate industry can be intensely competitive and extremely complicated. Countless variables may impact realty, realtors, and the markets in play. Without the right real estate marketing strategies, many real estate professionals may struggle for success. This is why sound, responsive real estate marketing tools are critical in today’s ever-changing industry. Since the advent of

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