The prominent behaviors of purchasing and selling when it comes to real estate investments receive a lot of attention. People generally discuss hot bargains, recent sales profits, or the next great product to hit the market.

However, there is a crucial component of property investment that is rarely highlighted: asset management. Asset management is one of the most important things in multifamily real estate investing.

Here’s everything you need to know about asset management for multifamily properties.

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How Does Asset Management Work?

Asset management involves the practice of overseeing the performance of a single asset or a group of assets to make sure that it complies with its objectives and generates a positive return.

An asset manager’s job is to ensure everything about your assets gets done correctly, whether it’s done by you or by a business you hire. An asset manager, who works at a better elevation compared to a property manager, is responsible for ensuring that your business strategy is carried out properly. This means adhering to your goals for the property.

If they are not invested in carrying out your strategy, your property may find itself in jeopardy. This is why it’s important to understand how necessary it is for your multifamily real estate investments!

The Importance Of Good Asset Management

One of the highly crucial aspects of a successful multifamily real estate investment is asset management. Your property managers will be made responsible for the services they provide by an asset manager. They will also guarantee that the correct type of community is created for your residents.

Most significantly, an asset manager is there to oversee the execution of your company plan. On paper, a multifamily investment opportunity might appear to be a dream come true. But, in reality, a contract is nothing more than a collection of numbers and other information recorded in a paper.

A great bargain is only good if the property produces results. A great asset manager can help you achieve those goals. Investors in syndication, a foundation, or a partnership expect to see a return on their investment. They will be dissatisfied if you can’t show them a solid return. Your company strategy isn’t being followed and implemented properly, which is why you’re not getting a good return.

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Why Multifamily Asset Management?

Multifamily properties are an excellent place to start. You’re not locking away your cash for a long time because these homes frequently already have some revenue. To optimize your profit, you may be able to make some basic changes and reorganize certain management processes.

If you don’t have a lot of money to invest, it’s better to buy one home with several units rather than several properties. It’s generally less expensive to renovate many apartments in the same location than it is to renovate in various regions. With multifamily spaces, there’s a lot less danger.

Top 10 Strategies For Multifamily Asset Management

Here are the top 10 multifamily asset managing strategies for both asset managers and investors.

1) Different Properties, Different Requirements

Each property is distinct and presents its own set of challenges. While it would be ideal to entirely automate the remodeling process, active investing entails examining each property individually and devising a customized strategy to optimize your earnings.

If some of the properties are in poor physical condition, to make them safe and desirable to purchasers and tenants, structural or aesthetic changes may be required. Some homes may have been destroyed by natural catastrophes and have remained unoccupied because the owners couldn’t afford to fix them. Other homes are just out of date in terms of upkeep and require only modest repairs and upgrades.

There are difficulties with other qualities that aren’t as noticeable. Some properties have management challenges that prohibit them from making as much money as they can. An active investor can bring in new management and teach them to turn the business around.

Finally, certain attributes will require pivoting. An investor can improve the amenities and rearrange the marketing to appeal to a different audience.

2) Spend Your Money When Necessary

Everyone who is looking for real estate syndication deals has two aims in mind: to spend as little money as possible and to make as much money as they can. Many investors, on the other hand, are unaware that spending as little as feasible might sometimes cost them greater money over time.

When it comes to renovations, you may have the option of paying less and waiting longer for the task to be completed or spending more and getting the job done sooner. Always take time into consideration while deciding whether to spend less or more. If waiting for a job to be completed would cost you money elsewhere, it’s better to pay extra and have things done sooner.

3) Go Smart with Your Chain Suppliers

Managing and maintaining big multi-family complexes needs a variety of inputs, which are frequently acquired from several providers. Working with tech-enabled suppliers may also result in cost savings and other efficiencies, allowing multifamily operators to lower their expenses while still providing amenities that support their occupancy goals.

Multifamily property managers, for example, frequently negotiate bulk discounts from vendors and lower insurance rates with their insurance carriers. Similarly, by working with suppliers that have invested in smart-tech infrastructure, multifamily operators may have access to data and gain a deeper understanding of their vendor’s relationship, allowing them to optimize income and expenditures.

4) Good Reputation is Crucial

It’s critical to have a solid reputation when working with multifamily buildings or any form of investment. You want people to think of your company as professional and high-quality. People will not only want to work with you, but they will also think of you first when a project opens up.

If you build a good reputation, realtors may call you when they come across houses that they think you’ll like. They may even assist you in obtaining these assets as a result of your effort.

5) Partner Up with a Good Contractor

One of the most important keys to effective active investing is to work with a contractor or ensure that someone on your team has contracting experience and expertise. Many investors employ a contractor to renovate their commercial buildings, which can result in additional expenditures.

Independent contractors are only interested in serving their own company, not yours. It doesn’t matter to them if they save you money because their bottom line is to make money for their firm. When you work with a contractor, they have a financial incentive to be as cost-effective as possible.

If you don’t want to work with a contractor, having someone on your team who knows how to contract is the next best thing. They may meet with contractors and compare quotes to ensure you’re getting the best deal on repairs as possible.

6) Go For Value-Add Assets

Going for value-add assets is one of the most popular trends in multifamily real estate. Constantly finding properties with consistent cash flows, making modifications to boost the value can give you the option of either increasing your income or simply selling the property for profit.

There are various value-added factors to consider, for instance, some properties will require basic fixing and some may not be that obvious. Therefore you should be carefully assessing each property you find so that you can make a significant impact and boost your earnings.

7) Energy Expenses

Energy expenses are a key consideration for multifamily managers, regardless of whether utilities are the obligation of the manager or the tenant. If the expenditures are included in a tenant’s lease, the manager is accountable for them. If renters are responsible for utilities, whatever property managers can do to assist tenants in managing their usage can help the property compete in the market and meet occupancy targets. Multifamily operators may engage in smart technology and smart supply chains, but they can also invest in smart energy management strategies to lower their running costs dramatically.

8) Lease Retention

If multifamily pricing techniques highlight anything, it’s the cautious, risk-averse character of multifamily investors. Indeed, although three of the five identities are more risk-averse, the other two, who are more risk-tolerant, are mostly used for short-term objectives. After all, the attractiveness of investing in a multifamily property is the steady income and long-term gains.

Lease Retention methods, unsurprisingly, are an effective element of a steady, long-term income plan.

In other words, investing in infrastructure and services that best meet the demands of renters in a specific neighborhood is a wonderful method to decrease tenant turnover, and the initial expenses are frequently more than covered by the benefits of a lower turnover.

9) Get Familiar with People Who Work with You

When you invest, you have the opportunity to work with a diverse group of individuals, and your team may vary from one project to the next. It might be challenging to get to know everyone, but it is well worth the hassle.

The more you know your team (and they know you), the more effectively you can collaborate. If your staff knows you well, they may frequently save time by making judgments and carrying out tasks in a manner that you like.

10) Organizational Skills

Multifamily managers may piece together data from many parts of their activities to provide a large picture perspective of their expenditures, efficiency, liabilities, and overall organizational effectiveness as they collect data from various aspects of their operations. They can then figure out where their biggest income potential is and restructure their departments (marketing, leasing, supply, maintenance, and so on) to work together to take advantage of them.

Although the concept of aligning disparate departments is ubiquitous in tech and manufacturing, it is sometimes disregarded in more conventional business structures such as property management.

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What Makes A Good Asset Manager?

With such a critical role to play, having the proper asset manager on board is critical to your portfolio’s success. It’s critical to pick the right one. You must verify that your asset manager possesses the following characteristics.

Communication Skills

Because you’ll be communicating with your asset manager frequently, you’ll want to be sure they can convey the information you want. They must also be able to successfully interact with property managers, lenders, and contractors.

Great Leadership

They must effectively assist property managers and contractors to ensure that work is completed in the right order.

Excellent Storyteller

A professional asset manager can tell your business plan’s narrative to the right people, resulting in a welcoming community for your tenants and a lucrative investment for you.

Analytical Skills

A good asset manager should be able to handle and evaluate your properties’ pertinent data and key performance indicators. Therefore a good asset manager always has a working knowledge of rent rolls, evictions, occupancy rates, bad debts, and more. All of this information is necessary for maintaining a productive property.

The property will not achieve the success it deserves if the asset manager is not skilled enough.


Managing assets is an important part of real estate investing. When you look for an asset manager, make sure you do your homework and choose the best for yourself by following these guidelines.

It’s easy to become overwhelmed when you’re new to active investing. But if you’re prepared to put in the effort and implement these guidelines, you can succeed.

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About the author 

Kris Reid

Kris Reid, the Coolest Guy in SEO, is the CEO of Ardor SEO. His expertise lies in helping real estate professionals get more leads and customers to predictably grow their business. Get to know Kris and learn more about our team here.

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