Best Real Estate Marketing Tools for 2027, Ranked by Job

The best real estate marketing tools for 2027 are one strong tool per job: Follow Up Boss or Wise Agent for CRM, Placester or AgentFire for a website with IDX, Mailchimp for email, Buffer for social, Canva for design, Descript for video, CubiCasa or Matterport for listing media, Riverside for interviews, and free Google Search Console to measure. Start small and connect everything to the CRM.

Most “best real estate marketing tools” lists are written by a vendor selling one of them. This one is organized by job and ranked by how much each job matters to an agent’s marketing. We checked every tool on its own website in October 2026 and give prices only where the vendor showed them; prices change, so confirm before you buy. Other Ardor lists go deeper on single categories: real estate CRMs compared, AI tools for agents, real estate marketing apps and day-to-day business apps for realtors.

What are the best real estate marketing tools in 2027?

The best real estate marketing tools in 2027 are the ones that cover each marketing job without overlap. The table ranks the jobs by how much they matter for most agents, with our pick for each and the price the vendor listed when we checked in October 2026.

Rank	Job	Our pick	Alternative	Price checked October 2026
1	CRM and follow-up	Follow Up Boss	Wise Agent	FUB Grow $69/user/mo ($58 billed annually); Wise Agent $49/mo ($42 billed annually)
2	Website and IDX	Placester	AgentFire	Placester from $59/mo plus $25/mo for an MLS feed; AgentFire Pro $165/mo plus a design package from $800
3	Email marketing	Mailchimp	Your CRM’s email	Free under 250 contacts; Standard from $20/mo
4	Search measurement	Google Search Console	None needed	Free
5	Social scheduling	Buffer	Hootsuite	Buffer free plan, Essentials $5/mo per channel billed yearly; Hootsuite Standard from $99/user/mo billed annually
6	Design	Canva	Your brokerage’s templates	Pricing page blocked our check
7	Video editing	Descript	Your phone’s editor	Free plan; Hobbyist $24/mo ($16 billed annually)
8	Listing media	CubiCasa (floor plans)	Matterport (3D tours)	CubiCasa first 2D floor plan free; Matterport price not confirmed
9	Landing pages	Leadpages	Your website builder	From $29/mo
10	Podcast and interviews	Riverside	Icons production	Riverside free plan, Pro $29/mo ($24 billed annually)
11	AI writing	Claude or ChatGPT	Gemini	Claude Pro $20/mo billed monthly; ChatGPT price not confirmed
12	Paid ads	Meta Ads Manager	Google Ads	No tool fee; you set the ad budget

NAR’s 2026 technology research, published September 22, 2026 from a survey of 1,200 agents, found 18% spend less than $50 a month on technology, about half budget $50 to $500, and 22% spend more than $500. Among the tools agents use most, 46% named a CRM, 32% social media scheduling or content tools, 29% virtual tours and 26% a personal website with IDX.

Which CRM should a real estate agent use for marketing?

The CRM a real estate agent should use is the one that captures every lead automatically and reminds you to follow up. For most agents with online leads, that is Follow Up Boss; on a tight budget, Wise Agent.

Follow Up Boss. Built for speed to lead and teams. Its pricing page listed Grow at $69 per user a month ($58 billed annually), with calling an extra $39 per user, and Pro at $499 a month including 10 users. All plans had a 14-day free trial.

Wise Agent. The budget pick. Its CRM plan was $49 a month, or $42 a month billed annually, with a 14-day free trial.

Before buying, check whether your brokerage already gives you a CRM. Our full real estate CRM comparison covers ten more options, including commercial ones.

What is the best website and IDX tool for agents?

The best website and IDX tool for most agents is one you can update yourself, with listings from your MLS, lead forms that feed your CRM and pages you can write for your own areas. Placester suits agents who want low cost and control; AgentFire suits agents who want a designed site with more help.

Placester. Its pricing page listed Agent Essential at $59 a month or $566 billed annually, with higher tiers at $79 and $129 a month, a 14-day free trial and no contracts. Connecting your MLS costs an additional $25 a month per MLS feed on these plans.

AgentFire. Pro was $165 a month with IDX included (MLS pass-through fees extra), plus a one-time design package from $800. AgentFire Plus, at $215 a month, adds monthly blog articles and AI drip campaigns.

Leadpages for single landing pages: a home valuation page, a listing page or an event sign-up. Leadpages’ FAQ lists Pro at $29 a month with a 7-day free trial; check which plan includes A/B testing before you buy, because that sits on higher tiers.

Whatever you choose, connect Google Search Console, which Google describes as a free service for monitoring your site’s presence in Google Search results. It shows which searches bring people to your site.

Which email and social media tools do realtors need?

Realtors need one email tool for newsletters and one social scheduler, unless the CRM already does either well. Mailchimp and Buffer are the simplest starting points; Hootsuite fits teams that need approvals.

Mailchimp. Listed a free plan for under 250 contacts and a Standard plan from $20 a month for up to 500 contacts, with a 14-day trial. Many CRMs include email, so check before paying twice.

Buffer. Listed a free plan for up to 3 channels with 10 scheduled posts per channel, and Essentials at $5 a month per channel, billed yearly at $60. It schedules to the major networks and Google Business Profile.

Hootsuite. Paid plans start at $99 for Standard, $199 for Professional and $399 for Advanced, per its pricing FAQ; they are priced per user, based on annual billing, each with a 14-day free trial. Older lists described a free Hootsuite plan; its pricing page now lists paid plans with a trial.

What are the best design, video and listing media tools?

The best design, video and listing media tools let you produce consistent listing graphics, short videos and floor plans without a designer for every post. Canva, Descript and CubiCasa cover most of that for a solo agent.

• Canva for flyers, social graphics and presentations. Its pricing page blocked our check in October 2026, so confirm plans on Canva’s site. Your brokerage may provide branded templates inside Canva or its own tool. For what to make with it, see our kit of real estate marketing materials by job.
• Descript for editing video by editing the transcript, cutting filler words and making clips. It listed a free plan, Hobbyist at $24 a month ($16 billed annually) and Creator at $35 a month ($24 billed annually).
• CubiCasa for floor plans scanned with a phone. Its pricing page said the first 2D floor plan is free.
• Matterport for 3D tours. Its pricing didn’t display when we checked, so confirm with Matterport or hire a photographer who offers tours.

For more design and video apps, including Adobe Express and CapCut, see our list of real estate marketing apps.

Which ad and AI tools are worth paying for?

Ad tools cost nothing to use; you pay for the ads themselves, so the question is whether you can run them well. AI tools are worth a paid plan once you use them every week for writing, summarizing or repurposing.

Meta Ads Manager and Google Ads. No tool fee. Housing ads on Meta run under the Housing special ad category, which limits targeting options, and Fair Housing rules apply on every platform. Our guide to Meta’s Housing special ad category explains what changes. Check targeting with your broker.

AI writing tools. In NAR’s 2026 research, 41% of agents named AI-generated content tools among those they use most, and ChatGPT led among AI users. Claude Pro was $20 a month billed monthly, or $17 a month billed annually, when we checked; OpenAI’s pricing page didn’t load for us, so we don’t quote ChatGPT’s price. Our guide to the best AI tools for real estate agents covers each tool and its risks.

Where do podcast and interview tools fit in a marketing stack?

Podcast and interview tools fit as your content engine: one recorded conversation becomes an episode, a website article, short clips and an email. They belong in the stack once you publish regularly or guest on other shows.

Riverside records remote interviews with separate audio and video tracks for each participant; how many hours of separate tracks you can download depends on the plan. It listed a free plan and Pro at $29 a month, or $24 billed annually, with a 14-day trial. Pair it with Descript for editing.

If you’d rather record and let someone else handle the rest, Icons podcast production for agents, with a Launchpad from $497 one time and Ongoing Production from $621 a month; the ongoing plan covers guest booking, editing, publishing, promo clips and SEO-optimized website articles. Disclosure: Ardor SEO and Icons of Real Estate are sister companies. To see how an episode becomes a post that ranks, read our guide to turning a podcast episode into a blog post.

What does a real estate marketing tool stack cost?

A real estate marketing tool stack costs about $143 a month for a solo starter setup and several hundred a month for a team, at prices listed in October 2026. Start with the starter stack and add tools only when a job outgrows it.

A team stack, at the same October 2026 prices, might look like this:

• Follow Up Boss Pro: $499 a month for 10 users
• AgentFire Pro: $165 a month, plus a design package from $800
• Hootsuite Standard: from $99 per user a month, billed annually
• Descript Creator: $35 a month, or $24 billed annually
• Riverside Pro: $29 a month, or $24 billed annually
• Mailchimp, if the CRM’s email isn’t enough

Which tools from older lists should you drop?

You should drop tools that have shut down, changed business or been folded into other products, and the older versions of this post named several. We checked each one in October 2026.

Tool on older lists	What we found in October 2026	Replace with
Contactually	A notice on its site says it closed on March 31, 2022	Follow Up Boss or Wise Agent
REveo (virtual tours)	The domain now hosts review management software for home services	Matterport or your photographer’s 3D tours
Structurely	Its site now presents a conversational AI platform called 21X	The AI built into your CRM
Magisto	Its site redirects to Vimeo’s video editor	Descript
Hootsuite free plan	Pricing page now lists paid plans with a 14-day trial	Buffer’s free plan

Review your own stack the same way once a year. Cancel anything you haven’t opened in 90 days, and make sure every tool that collects leads sends them to the CRM.