Check Your Website Metadata

By using this Google SERP snippet preview tool, you can see how your page title and Meta description will appear in search engines. Keep this in mind when creating content so that your pages are more likely to be clicked on.

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Best Metadata Checker for SEO Optimisation

Since we live in the digital era, almost everyone already has a website for their business. You probably already have one too. However, you may be wondering how you can get ahead of your competitors in terms of search engine rankings. 

Well, one answer to this is by using good metadata. Optimizing your meta tags is one of the best ways to make yourself visible in search engines. And, the best metadata checker tools can help you achieve this goal.

There are a number of free Google SERP snippet preview tools that you can use to your advantage. However, if you're not too sure what to make of the data returned by these tools, there are SEO experts you can turn to for assistance.  

Why Is Metadata Important?

Metadata tags have a huge impact on how your website will appear on the search engine results pages (SERPs). They give users a quick insight into your page's content, which helps them decide if it's relevant to their search query. This affects whether they will click through to your website or not and can significantly impact your site's engagement rates and traffic, as well as your SEO performance and rankings. You cannot have a solid SEO strategy without optimized meta tags.

What Are the Top Metadata Tools?

Here are just some of the best metadata checker tools that you can use.

Small SEO Tools

Small SEO Tools meta tags analyzer is a free tool that shows you everything you need to know about your meta tags. It can tell you if the length of your metadata is correct. It also lets you know if your meta tags are appropriate for your page and if they are positioned in the correct place. You can also use this tool to check the watchwords used by your rivals.

Yoast SEO

Yoast SEO is one of the best metadata checker plugins you can use on WordPress. This tool makes writing meta descriptions easier, as it gives you an SEO analysis feedback each time you write one. It will provide you with a warning if the length of your meta description is too short or too long, as well as if the focus keyphrase is not included.

Counting Characters

Google doesn't count characters. Instead, it uses pixels to check meta title and description length. The Counting Characters tool provides both the pixel and character count to make sure your meta tags don't get cut off by an ellipsis (...) on the search results. So, it doesn't just count characters—it also acts as a pixel checker.

What Is the Ideal Length of Metadata?

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Generally speaking, there is no meta description character limit. However, Google will truncate these HTML attributes if they're too long. To avoid this from happening to your meta tags, make sure they’re just long enough to get your message across and for the target keywords you use to still be visible. As a rule of thumb, keep your meta descriptions between 100 and 160 characters. 

As for the title tags, Google normally displays the first 50 to 60 characters. But since the search engine uses pixels instead of character count, it would be best to keep your meta title length under 60—just to make sure it doesn't get truncated.

How Do You Optimise Keywords in Metadata?

When optimizing your metadata SEO keywords, keep these important tips in mind:

  • Use pertinent variations in your keyword tags
  • Avoid using the same keyword for every page
  • Use commas to separate keywords

Can You Optimise Metadata on Social Media Channels?

Like web pages, social media channels also make use of metadata, which can be optimized for better visibility.


When sharing on social media, the three key fields you need to pay close attention to are the title, main image, and summary. When using Facebook, make sure that the main image is at least 800px wide. If it's not, Facebook will ignore it and pull the first image it sees that is at least 800px wide from your page. To avoid this, you can use a Facebook pixel checker before uploading the main image.


Optimizing your YouTube metadata can help maximize your presence in search and suggested videos. To do this, you need to add titles and descriptions that are captivating enough to compel users to click on your video. However, you should avoid stuffing your titles and descriptions with keywords!


How do you check metadata?

There are many free tools online that let you review your website's metadata, such as Small SEO Tools, and Yoast SEO. These tools will analyze and give you feedback on your meta tags.

How do you see the metadata of an image?

There are also online tools you can use to check the metadata of an image. However, do take note that instead of titles and descriptions, an image's metadata consists of its attributes, such as the name of the photographer, date and time it was photographed, file type, and its width and height in pixels.

How to structure metadata?

A website's metadata is often structured in Hypertext Markup Language (HTML) format with a <meta> tag. But in most cases, you don't need to write it manually, especially if you're using WordPress. However, if you do need to write it manually, there are free online tools you can use. You just need to add your meta tags to the fields provided, and the tool will generate them in HTML format. 

What is metadata structure?

Metadata is typically structured according to a standard concept based on a well-defined metadata schema (metadata models and standards). Furthermore, the structure of metadata may be expressed in various programming languages—each requiring a different syntax.

Is metadata still important?

In September 2009, Google announced that metadata would no longer be a factor in their search engine ranking algorithms. However, it can still impact a page's click-through-rate (CTR), which can positively affect a website's ability to rank.

Is metadata important for SEO?

Metadata directly communicates with search engines, telling them vital information about a website's content. This includes the page's title, which makes it easier to know for which search query it is relevant.

What metadata should I include?

Your website metadata should include a meta title and a meta description for each page.

What is metadata optimisation?

Metadata optimization is the process of enhancing your keywords and metadata. For example, the words and phrases used on your meta titles and descriptions should be as descriptive as possible.  

How do you write a meta description for 2022?

When writing a meta description this 2022, you have to:

  • Keep its length between 100 and 160 characters
  • Make sure it’s unique for each page
  • Include your primary and secondary keywords

How do you write a good meta description?

A good meta description example should include your focus keyword or keyphrase in a natural and non-spammy manner. Most importantly, it should be unique and relevant to the page it is describing and compelling enough to appeal to users to click on it.

The first rule of writing a meta description is to write a compelling copy. Although there are many free online tools that can help you check your metadata, they won't write it for you. Ultimately, if you're having any trouble with your SEO campaigns, you can always seek the help of professionals.

To help you grow your business further, check out the five things your website needs most to further learn the SEO tricks of the trade!