SEO since 2010
Get found on Google. Get heard on podcasts.
Ardor SEO started in 2010 as a backlink service and grew into a full-service SEO agency. Today we write about the two channels that build authority for real estate professionals: search and podcasts.
Two ways to build authority
Search engine optimisation
Optimised pages rank higher, rankings bring traffic, and traffic that stays and reads pushes rankings higher still. That has been Ardor's approach since our first link-building service in 2010.
How we approach SEO →Podcasting
A podcast interview gives an agent an hour of trust-building with listeners, and a link and mention from the show's website. Our guides cover getting booked as a guest and producing your own show.
Podcasting guides →Latest guides
- How to Get Podcast Sponsors for a Small Real Estate Podcast
Find local sponsors for a small real estate podcast, pitch them with a copy-paste email, price a flat package and keep lender or title deals inside RESPA.
- Podcast Ad Examples and Scripts for Real Estate Businesses
Six annotated podcast ad scripts for agents, lenders, builders, property managers and local businesses, with slot lengths and a Fair Housing wording check.
- Does Social Media Help SEO? What Google Says, for Real Estate Agents
What Google has said about likes, shares and social links as ranking signals, and the four ways your social activity can still move search for an agent.
- LinkedIn for Real Estate Agents: Profile, Posts and Referral Leads
Use LinkedIn as a referral and name-search asset: who is on it, a profile that ranks for your name, a weekly post plan and relocation and investor plays.
- Real Estate Social Media Statistics: Sourced Numbers for Agents
Real estate social media statistics from NAR, Pew and the platforms themselves: which networks agents and clients use, by age, with every survey date.
- AI-Generated Podcasts: Should a Real Estate Agent Use NotebookLM?
What NotebookLM (now Gemini Notebook) and other AI podcast generators do, what Apple, Spotify and YouTube require, and where synthetic audio fits for agents.
Our sister company: Icons of Real Estate
Kris Reid also founded Icons of Real Estate, a podcast network for real estate professionals. If you want a show of your own without doing the editing, publishing and promotion yourself, look at their done-for-you podcast production for agents.