SEO since 2010
Get found on Google. Get heard on podcasts.
Ardor SEO started in 2010 as a backlink service and grew into a full-service SEO agency. Today we write about the two channels that build authority for real estate professionals: search and podcasts.
Two ways to build authority
Search engine optimisation
Optimised pages rank higher, rankings bring traffic, and traffic that stays and reads pushes rankings higher still. That has been Ardor's approach since our first link-building service in 2010.
How we approach SEO →Podcasting
A podcast interview gives an agent an hour of trust-building with listeners, and a link and mention from the show's website. Our guides cover getting booked as a guest and producing your own show.
Podcasting guides →Latest guides
- Apple Podcasts and Spotify SEO: How Listeners Find Your Show
What Apple Podcasts and Spotify say their search uses, the naming rules that get shows in trouble, and how to title a local real estate podcast.
- How to Find Real Estate Podcasts to Guest On (Using SEO Tricks)
Copy-paste Google searches, a competitor footprint method and a 14-point scoring table to find podcasts worth guesting on as a real estate agent.
- How Podcast Appearances Build E-E-A-T for Real Estate Agents
What Google's own documents say about E-E-A-T, why podcast interviews count as outside evidence of expertise, and how agents make that evidence findable.
- Podcast Episode Pages That Rank: A Template for Agent Websites
An annotated podcast episode page template for agent websites: URL pattern, title tag, H1, embed, summary, guest bio, transcript and internal links.
- Turn a Podcast Episode into a Blog Post That Ranks
A six-step method for agents to turn one podcast episode into an answer-first article on their own site, with quotes, timestamps and two-way links.
- How Podcast Interviews Get Agents Mentioned in AI Search
What Google, OpenAI and Perplexity say about how AI search finds sources, and what agents can control so podcast interviews get them mentioned.
Our sister company: Icons of Real Estate
Kris Reid also founded Icons of Real Estate, a podcast network for real estate professionals. If you want a show of your own without doing the editing, publishing and promotion yourself, look at their done-for-you podcast production for agents.