SEO since 2010
Get found on Google. Get heard on podcasts.
Ardor SEO started in 2010 as a backlink service and grew into a full-service SEO agency. Today we write about the two channels that build authority for real estate professionals: search and podcasts.
Two ways to build authority
Search engine optimisation
Optimised pages rank higher, rankings bring traffic, and traffic that stays and reads pushes rankings higher still. That has been Ardor's approach since our first link-building service in 2010.
How we approach SEO →Podcasting
A podcast interview gives an agent an hour of trust-building with listeners, and a link and mention from the show's website. Our guides cover getting booked as a guest and producing your own show.
Podcasting guides →Latest guides
- Does Social Media Help SEO? What Google Says, for Real Estate Agents
What Google has said about likes, shares and social links as ranking signals, and the four ways your social activity can still move search for an agent.
- LinkedIn for Real Estate Agents: Profile, Posts and Referral Leads
Use LinkedIn as a referral and name-search asset: who is on it, a profile that ranks for your name, a weekly post plan and relocation and investor plays.
- Real Estate Social Media Statistics: Sourced Numbers for Agents
Real estate social media statistics from NAR, Pew and the platforms themselves: which networks agents and clients use, by age, with every survey date.
- AI-Generated Podcasts: Should a Real Estate Agent Use NotebookLM?
What NotebookLM (now Gemini Notebook) and other AI podcast generators do, what Apple, Spotify and YouTube require, and where synthetic audio fits for agents.
- AI Clip Makers for Podcasts: Which Tools Find the Best Moments?
AI podcast clip generators compared on price, free-plan limits and controls (checked October 2026), plus what they miss on a real estate interview.
- AI Podcast Show Notes: Tools, Prompts and a Review Checklist
Which AI show notes generators work for a real estate podcast, prices checked October 2026, a copy-paste prompt, and the checklist to run before you publish.
Our sister company: Icons of Real Estate
Kris Reid also founded Icons of Real Estate, a podcast network for real estate professionals. If you want a show of your own without doing the editing, publishing and promotion yourself, look at their done-for-you podcast production for agents.