SEO since 2010
Get found on Google. Get heard on podcasts.
Ardor SEO started in 2010 as a backlink service and grew into a full-service SEO agency. Today we write about the two channels that build authority for real estate professionals: search and podcasts.
Two ways to build authority
Search engine optimisation
Optimised pages rank higher, rankings bring traffic, and traffic that stays and reads pushes rankings higher still. That has been Ardor's approach since our first link-building service in 2010.
How we approach SEO →Podcasting
A podcast interview gives an agent an hour of trust-building with listeners, and a link and mention from the show's website. Our guides cover getting booked as a guest and producing your own show.
Podcasting guides →Latest guides
- Best AI Tools for Real Estate Agents in 2027 (By Job)
AI tools for agents grouped by job: writing, listing media, CRM follow-up, video, research and admin, with prices checked October 2026 and a risk note on each.
- ChatGPT Prompts for Real Estate Agents That Don't Sound Like AI
Copy-paste ChatGPT prompts for agents that start from your facts and voice, with a Fair Housing check and prompts that turn one interview into content.
- Coming Soon and Office Exclusive Listings: What You Can Market
What counts as public marketing under Clear Cooperation, how office exclusive, delayed marketing and Coming Soon listings differ, and what your MLS decides.
- Fair Housing Advertising: Words, Photos and Ad Targeting to Avoid
What the Fair Housing Act bans in real estate ads, why no official word list exists, commonly flagged phrases with safer rewrites, plus photos and targeting.
- How Real Estate Agents Get Recommended by ChatGPT and Google AI
What ChatGPT and Google actually document about local recommendations, a monthly prompt test for agents, and the fixes to make first, in order of impact.
- Listing Launch Plan: Day by Day From Signed Agreement to Showings
A day-by-day listing launch plan from signed agreement to first showings, with Clear Cooperation checks, the go-live checklist and a seller-facing one-pager.
Our sister company: Icons of Real Estate
Kris Reid also founded Icons of Real Estate, a podcast network for real estate professionals. If you want a show of your own without doing the editing, publishing and promotion yourself, look at their done-for-you podcast production for agents.