Social media has become a gold mine for real estate investors in this modern era. Nowadays, people can find realtors and realty businesses of all sizes online.
If your brand is not benefitting from the exposure of a solid social media presence, you might be losing out on a ton of marketing opportunities. Here’s why.
A report from the National Association of Realtors reveals that a real estate investor social network has quickly become a key instrument for scoring clients and closing deals across the industry.
According to the research, 77 percent of real estate agents use channels like Facebook, Instagram, or LinkedIn to connect with a broad audience who may be interested in acquiring property. The social media environment is where most home millennial homebuyers begin their search as opposed to in-person referrals.
On this page, you’ll discover vital tips to properly leverage social media for your real estate marketing, whether you’re starting from scratch or want to improve your real estate social media strategy for more conversion.
Why Use Social Media as a Real Estate Investor?
To Promote Listings
Since social media exposes your brand to a vast audience, you can bank on this free channel to showcase your listings to many potential buyers.
It’s by far more effective for scoring many clients in record time than email campaigns or typical listings on online portals.
To Build and Maintain Relationships With Existing Clients
Posting content on social media channels is only half the work involved in social media marketing. Understanding the audience who sees these posts is the other half.
Homebuyers on social media aren’t interested in knowing about your brand’s greatness. Instead, they are looking for live conversations with experts who can help them navigate any challenges they may face in the real estate environment. And this is precisely what an investor can achieve with a real estate social media account.
To Find New Prospects
There are different types of properties available for sale in the broad real estate market. Homebuyers want to know the good, bad, and ugly before making a decision.
They navigate different pages asking questions about prices and the pros and cons of living in a neighborhood. If your brand has an active social account, it can be a great way to offer expert recommendations and create new relationships with buyers, sellers, and renters.
To Network with Fellow Real Estate Professionals
One of the top secrets of successful real estate investors is building a quality professional network. Connecting with colleagues in the industry can influence the number of deals you can close and how fast you can profit off the market.
With online social networks, real estate investors can easily reach out to other experts in their field and create mutually beneficial partnerships with them. These experts could be fellow realtors, photographers, home stagers, mortgage brokers, or inspectors.
To Show Off Your Brand’s Achievements
No one will see your marvelous accomplishments if you don’t flaunt them. Social media is a great way to bring your hard work to the public’s notice.
Posting your projects and achievements on social media promotes your brand’s credibility and establishes you as an authority in the real estate investment community. Therefore you can expect to drive more traffic to your listings and get more inquiries from interested buyers.
What Is the Best Social Media for Real Estate Investors?
Facebook, Instagram, and LinkedIn are the choicest social media platforms for finding real estate clients.
Facebook for Realtors
With over 1.8 billion users, Facebook proves to be the largest real estate investor social network. Its insanely large user base means that real estate investors can spread brand awareness a long way and find the target audience for almost any property deal age and income-wise.
Facebook possesses several business features that are relevant for sharing real estate investor content.
One of these features is Facebook reviews which can help real estate investors build credibility and social proof. Then Facebook ads narrow marketing campaigns to specific demographics who are more qualified for buying or selling properties.
LinkedIn For Realtors
As a primarily B2B network, LinkedIn isn’t an ideal real estate investor social network to connect with homebuyers.
However, it is an excellent platform to show off your expertise and connect with other like-minded professionals. While there are more active users on Facebook and Instagram socializing with friends and family, people only engage with LinkedIn for business purposes and complex financial matters like buying or selling a home.
So on this platform, real estate investors can narrow down their engagements since there’s less noise from informal content typical on social sites.
In addition to being a digital resume for individual realtors, realtors dealing in the luxury real estate market can easily find and connect with high net worth individuals who are more qualified for acquiring the type of properties they sell. Consider signing up for a premium account to maximize the
Instagram for Realtors
Instagram is a preferred social media for real estate advertising because houses can be so visually inspiring. The social platform is excellent for sharing stylish property photos which the audience will admire and ask about.
Unlike Facebook sharing, which works with paid ads, Instagram enables investors to curate content and push it out to their target audience without paying for ads.
Additionally, features such as Instagram Stories enable the content creator to upload personal or minor updates such as renovation projects separately from the main feed.
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