Like every other business, property management companies want to increase their client base and retain existing customers. With the best property management marketing ideas, you have a better chance of beating your competitors. You've probably tried different traditional marketing methods but made little progress. The truth is, most consumers now have a firm grasp of digital technology and can bypass the noise of online ads to find what they want.
More than that, the world of property management companies is more competitive than ever. The bottom line is, you've got to put in the work so that you can get the best out of your marketing efforts.
Check out these 12 best property management marketing tips to help your company stand out, attract, and eventually convert browsers into clients.
1. Maximize Property Management SEO
The average consumer is inundated with a barrage of marketing materials every day. There's no need to search for answers beyond Google. Not only has Google become the top option for search engines, hitting the first page on its search results page is synonymous with having a flashing billboard in choice spots in front of property managers globally.
Property management search engine optimization increases your web presence or visibility by raising its search rankings by adding optimized and relevant content to your business website. However, having an optimized website as part of your online marketing plan for property management does more than tell people about your brand's name. Here’s why investing in local SEO as part of your online marketing game plan for property management is a smart move:
- 97 percent of consumers use the Internet to search for local services
- 93 percent of Internet experiences begin with a search engine
- About half of users click on the first three listings
Contact ArdorSEO property management marketing experts today to optimize your property management website, and you will be on your way to getting more traffic, attracting new clients, and growing your property management business. At ArdorSEO we can help you with:
- Webpage content quality
- Adding title tags and meta descriptions on all web pages
- Resourcing and utilising relevant images
- Sourcing quality backlinks
- Domain age
- Link building
- Making sure your site is Mobile-friendly
- Schema markup
- Social signals
- Page speed
Get more Real Estate Leads now!
2. Use Social Media Aggressively
Social media marketing is one of the most cost-effective property management marketing ideas. 56 percent of the world's 7.7 billion people are on different social media platforms, and that's an ocean of potential property management leads. From Facebook to Instagram, Twitter, LinkedIn, Snapchat, and YouTube, you have many options to promote your brand and build relationships with rental property owners, including other new and existing clients.
It’s advisable to choose the platform that best communicates to your target market. Instagram is excellent for beautiful multimedia content, with options for engaging Insta stories and interactive polls. LinkedIn reaches the professional class of potential clients and clads your business with credibility, professionalism, and ample networking opportunities.
Twitter lets you create short posts that make or fly on trending hashtags mostly relatable to the average management company. And your brand can stand out by picking a captivating sound background on TikTok. Facebook, the must-have for property management marketers, can link to your new blog posts, rentals, and virtual tours.
3. Grow Your Reach With Email Remarketing Strategies
Remarketing in the property management industry helps you resend marketing messages to prospective clients. On average, only two percent of your site's visitors turn into customers and there are a thousand and one reasons.
- They’re not convinced they want your services
- They didn’t see the answers they wanted
- They never wanted to patronize you
- They still want to do more research
The list goes on and on. But here's how remarketing can salvage the situation. Once someone visits your page, some coding language from your remarketing expert adds a cookie to their browser.
You'll be able to monitor the effectiveness of your advertising and remarketing strategy with just a few clicks.
As soon as cookies get into their device, you will receive alerts from Google Ads (or any other ad platform) whenever that visitor leaves another website they have been on - so simply remarket them by sending out gentle reminders about what answers are needed!
One example of how this works is when someone checks out items on Amazon, and later finds ads for those goods on another site. Those are cookies at work. With your visitors' permission, you can successfully execute an effective retargeting campaign.
4. Take on Influencer Marketing
Influencer marketing has become one of the most effective marketing strategies for converting leads and growing a dedicated customer base in the property management industry. You've probably seen it before. One celebrity speaks about a previously little-known firm and it becomes a household name overnight.
You can't overestimate the power which endorsements from individuals with considerable social media influence can have on your business. Reach out to an influencer in your target audience, and request that they help publicize your firm. It doesn't have to be a billion-dollar TV ad. Anything from a short Instagram post or a retweet could go a very long way to generate leads and multiply your property management client base.
5. Speed Up Your Website
About 80 percent of a webpage's load time is dedicsted to decoding all the different page elements. That includes the website's plugins, style sheets, photos, and other things that make a website. That said, some of the ways you can increase your website speed are by asking your web developer to optimize the following to make it more mobile-friendly.
- Font sizes
- CSS stylesheets
- Cached resources
- Slow server response time
Not only does increasing your website speed impact your website's search ranking, but it also strongly determines your marketing reach and customers' experience. Here's pretty much how real this is. Once a customer doesn't see anything happen after clicking on your website, they leave the website.
6. Organize a Referral Program
Everyone knows that word-of-mouth is the most effective form of advertisement any business could have. The impact of referrals from past clients to other people in their circle on your business profile could be dramatic. Create a system of getting referrals from customers after they've had a satisfying customer experience with your property management services.
If they've enjoyed your services, it should be easier for them to ask someone else to patronize your business. In addition, consider giving a reward to your current clients for every new referral they provide. Gift cards, discounts, branded souvenirs from your company, or even paying customers can go a long way.
7. Connect With the Community
People usually want to work with people they can relate to. Show you care about your prospective clients and their communities by connecting with events in your community. You could sponsor a community event or charity that lets you engage firsthand with real-life prospects around you. This marketing strategy could be the real ice breaker you've wanted.
Meanwhile, showing you care for the community doesn't just involve attending community events or sponsoring charities. For instance, by recognizing unconventional holidays (such as taking a break in support of a community protest), you could build customers' trust in your brand.
Moreover, such events could be a great opportunity for you to speak with owners of rental properties, and pitch real-time targeted ads. Other ways of supporting social causes include lending your voice on your social media channels to a social cause. A hashtag, a post, a graphic, or a retweet could help build customer relationships, gain more website visitors, and earn a good online reputation.
8. Create Right Content for Landlords and Property Owners
Most B2B buyers conduct a dozen searches before choosing what company to engage with. That means you have more than ten opportunities to connect with them and make an impression. The reason why a property manager or owner reaches out to you is that they need your help.
Your job is to preemptively answer their questions with blog posts, videos, and possibly infographics to make things easier to understand. Regularly produce top-quality, original, informative, and up-to-date content that answers the common pain points that local property owners have.
One of the ways of creating content that targets what consumers are asking is to utilize keywords, phrases, and questions in your:
- H1 and H2 headers
- Google My Business Page
- Metadata—title tags and meta description
- Image alt-tags and descriptions
- Web copy and content
These and more are what you get when you choose to work with Ardor SEO. Our experienced property management marketing experts have helped several managers gain more leads and boost their sales significantly and we’ll be more than glad to participate in your success story too. All you need to do is fill our inquiry form, and we'll take it up from there. Your journey towards improved returns is only about to start.
9. Partner With Other Local Businesses
Here's another means of ensuring that your property marketing business meets its sales projections. Consider partnering with other local businesses that reach your target audience to create exclusive offers.
You could speak with a house cleaning company owner to create an offer that includes getting a property and its initial clean-up before the new residents move in. Your clients might also need a transport team that helps move things during relocation.
The catch is that you and your partner businesses create a mutually beneficial offer. Moreover, such partnerships could also become sources of recommendations, which can help build prospective clients' trust in your brand.
10. Consult With Local Real Estate Agents
When seeking to enlarge the customer base of your property management company, the assistance that local real estate agents could offer can go a long way in helping you achieve your goals. Local realtors often know most of the landlords in the community. It'll therefore help to build a strong network of local realtors within a similar community which can serve as a viable source of potential leads.
Moreover, we mentioned previously that you could partner with some of those agents to create a mutual offer for customers who are relocating or considering investing in real estate properties. You could also add a referral system to your property management marketing plan to reward every client they bring in to further motivate them.
11. Monitor Your Online Reputation
There's no denying that positive Internet reviews can significantly impact your organization's conversion rate and reputation. On the other hand, one downside of word-of-mouth communication is that negative information spreading about a brand could prove devastating.
(By "word-of-mouth," we mean anything from verbal communication to online reviews, social media posts, and wearing of--or using--branded items by a current or former property owner).
To have a positive online reputation, you need to monitor your online reviews. Seek testimonials from past clients satisfied with your services and share them on your property management website. They could give you a five-star rating on your Google My Business description.
Furthermore, they can post a well-written and original comment on how satisfied they are with your services on Facebook or wherever else you request them to. Additionally, it also helps to get on review sites and ensure you manage your property management clients' complaints appropriately to augment your growing reputation further.
12. Hire a Property Management Marketing Expert
Granted, your property management business could execute most of the tips mentioned above itself. But remember that the competition out there is stiff. Here's where investing in a paid property management marketing strategy comes into the picture. Moreover, your marketer could help manage other paid digital marketing like Facebook and Google ads.
Marketing for property management companies has gone beyond the conventional billboard, cold calls, or newspaper adverts. It's the right time for property managers to adopt new ideas for an effective property management marketing campaign. However, ensure that you get the best hands and the right tools to execute the best property management marketing strategies for your brand.
Ardor SEO hosts the best team of SEO marketing experts you'd ever expect to find. Thanks to our offerings, multitudes of property management marketing professionals have multiplied their turnover, reaching the upper wealthy class of their niches by sealing their spot on top of potential buyers' SERP, bombarding these realtor companies with target local leads .
You can have your share of the bounty. Reach out to us today, and let's discuss how to keep your brand appearing in front of those who need it.
In today's world, digital experts are affordable and employ teams of experienced professional IT and content professionals. Our team is a vibrant mix of talented real estate professionals and writers who live, breathe, and create an all-things-real estate. If you find yourself too busy or overwhelmed by the things you must do to soar to the highest visibility to both buyers and sellers in your area, don't be shy - discover real estate SEO experts.