The real estate industry has changed. Gone are the days of simply investing in traditional real estate, using the old methods of marketing and advertising. Now, with the increasing relevance of online marketing, the digital world of online real estate is skyrocketing.
Digital real estate is rapidly growing and will soon represent a significant portion of the overall market. Aside from normal physical property, the world of digital assets, digital property, and virtual land is now the next big thing.
The future is here. With this emerging digital market, investors and realtors alike now face a whole new virtual reality. Fortunately, there are many ways that interested parties can capitalize on this blooming digital real estate market.
If you’re wondering how to be successful in navigating the digital assets of the digital real estate business, you’re certainly not alone.
A successful digital real estate strategy will bring your listings from mediocre to bidding war status. With the competition of significant realtor sites and realtor chatter ongoing 24/7, you need to stand out. There are many ways to emerge from the fray and offer an irresistible plan that captures interest, generates leads, and converts home buyers.
Whatever your digital strategy entails, every piece of your marketing puzzle must include specific content types for search engine optimization (SEO). Through top-notch SEO, your digital real estate strategy will fully reach its potential.
Let’s cover the 5 essential aspects your digital real estate strategy can’t live without.
1. The Metaverse, Virtual Land, and Digital Real Estate Investing
The term digital real estate may be unfamiliar to many real estate professionals. These so-called online properties are different from physical real estate.
We aren’t talking about houses, condos, apartments, townhouses, or any other form of residential, commercial, or industrial property. Rather, the term digital real estate often refers to internet property such as blogs, mobile applications, websites, and e-commerce stores.
The second type of digital real estate encompasses real estate found in the Metaverse. Essentially, the Metaverse is a virtual reality filled with virtual land and virtual property that can be explored, assessed, sold, and bought just like in the real world.
In the Metaverse, digital real estate may attract digital real estate investing from all kinds of interest parties. In fact, for many investors who purchase virtual land and buy digital real estate, the internet property business is a great investment.
Whether you’re dealing with website hosting and website traffic, physical real estate, virtual lands, or online real estate, you must know how to capitalize on the digital real estate market.
Capitalizing on Digital Property, Digital Assets, and Digital Products
Digital real estate investment and digital real estate investors are no joke. Some expect digital real estate in the Metaverse to reach a market value of $1 trillion. Represented as logo-ed plots and pixels, these virtual parcels can be accessed through various virtual worlds.
Worlds such as Axie Infinity, Decrentraland, and The Sandbox are collectively part of the Metaverse. Within these worlds, all types of digital land are being developed and purchased all the time just like physical property. Constrained by demand and finite supply, these properties include:
- Shopping complexes such as malls and town centers
- Carnivals and festivals
- Land parcels and plots
- Other commercial and non-commercial properties, such as homes
Any digital real estate investor can purchase one of these properties with a cryptocurrency digital wallet. However, they don’t come cheaply. Some celebrities are remaking their real-world homes in the Metaverse, increasing nearby property value significantly.
Given that there are still few rules and regulations in this online world, the risk-benefit ratio of purchasing land may be skewed. Just as in the stock market, volatility in these market values is certainly possible, as are issues of exploitation and corruption. Even so, like in the stock market, the right purchase in these virtual worlds can be quite lucrative for a digital real estate investor.
The largest virtual land purchases include:
Virtual World Purchase Price (Real-World Dollars) Plot Size
Sandbox $450,000 Unknown
Decentraland $2.4 Million 116 Parcels
Atari $4.3 Million 792 Parcels
For skilled agents, the digital market is a ripe opportunity for growth. However, digital real estate requires that you understand cryptocurrency and its value inside and outside the digital wallet. Because the Metaverse is largely in its infancy, there are still many unknowns.
The Future of Virtual Real Estate for Agents
Realtors invest in digital real estate marketing in order to better serve future investors, digital landlords, and interested parties in this realm. As a realtor, you can help negotiate online real estate deals, guide clients in buying land, and understand exactly what digital real estate requires.
Depending upon the success of one's digital land investment, an investor may take up online buying and selling as one would take up trading on the stock market. Due to the lack of physical labor, digital real estate investments can be scaled quickly, making them an interesting option for those looking to purchase land and make money online.
It’s just one of many forms of self-employment to earn money online through passive income.
The bottom line is simple: many people are going to buy land in the digital worlds of the Metaverse. It’s up to digital real estate agents to ensure they are ready for the increasing online business of digital real estate investing.
Don’t be afraid to start investing in online courses about how digital real estate works.
Your bank account will thank you later.
Of course, before you can market your evolving expertise and experience in the Metaverse, you need a platform through which to market. This is where a stunning website can be vital.
2. Publish a Website
Did you ever notice that the world's Olympic athletes don't look like they break a sweat? They train their bodies to win big by lifting weights while also honing their minds' creative corners to beat the competition.
Just like an Olympian, a realtor must rise to a visionary marketing approach that will wow all home buyers. Create a stunning visual website, and your home sales will soar!
In today's world, the digital real estate online business runs on mobile-friendly web pages that bring your vision to life in dramatic, visual ways. However, success in digital real estate marketing can only come from a powerful presence among buyers and sellers alike.
No matter how beautiful your website appears, it doesn't matter if nobody can find you! Many times, people can't find websites that are relevant to their needs. Therefore, you should follow specific guidelines so that your content ranks highly, generates leads, and converts sales.
Proven Strategies to Optimize Your Real Estate Website
Making money is much easier when people know who you are and what you offer. The internet is vast and nuanced, the competition is insane, and the algorithms are always shifting. This is why you absolutely must invest in digital real estate marketing.
Fortunately, there are various simple ways to build an amazing established website. Whether you want to create videos, sell ad space, promote sponsored content, or simply convert prospective buyers, your website should be designed with three main considerations in mind.
Design a Mobile-Friendly Site
People search for everything on their mobile phones, including houses. Mobile searches and usage now number higher than laptops, digital pads, and more. Although you want your site to look marvelous on any device, make sure your website looks perfect on a phone.
Google now rewards anyone with a mobile-friendly design by ranking them higher.
Your realty website must offer visual beauty, video content, education, and clickable buttons. You can also employ an ad network to direct website traffic to your site.
Using Google Adsense can help you track the productivity, efficiency, and effectiveness of your digital products.
When creating your digital real estate website, you should also be mindful of domain names. Domain names are essentially what you read after the www. in a web address. Your domain name should be compelling and relevant, not hokey and misleading.
If you want a domain name but it is taken, remember that many domain names sell for relatively cheap. Other domain names can come at an exorbitant fee. So-called domain registrars are websites selling domain names. Visit one to see what’s available.
Domain names, mobile design, aesthetic appeal—these are all ways to optimize your real estate website. Learn about search engine optimization (SEO) to be among the highest-ranking websites on the internet.
Top SEO requires a unique brand name, strong content, and digital assets such as blogs, social media, and links to affiliate sites. With the right keywords and meta information as well, your website can explode to the top of search engines’ results.
This is why you should always invest in digital real estate marketing.
Connect With Prospective Buyers
Looking good is only half the battle. Not only do you want your website and your profile to be attractive, but you also want to be able to connect to visitors readily. One of the ways to do this is to create a convenient sign-up form.
Some forms are pop-ups that entice site users with an offering before asking for details. Other forms are embedded on the website and can easily be found by other users who will simply sign up without incentives.
In the end, what matters is how you persuade and convert. This is where a call-to-action (CTA) is critical. You should always include a CTA that motivates viewers to click. This clickable digital asset can lead to all types of content, including listing services, intellectual property, related digital products, sign-up forms, and other forms of informational content.
Be sure to create content as separate pages and have a button for a free PDF download for your potential clients. As a successful realtor, you are the expert, and people will want to see what you know. Some site visitors may practically demand your resume, whereas other users just want confirmation that you’re an actual real estate professional.
Be sure to utilize a digital asset to capture visitors’ names, email addresses, and phone numbers.
If this is beyond your internet knowledge, go online to find very inexpensive form creators who can easily make these pages for your usage.
Integrate A Digital Real Estate Blog
Content is the linchpin of every stellar real estate strategy.
But content is not just catchy writing. A significant piece of your successful online marketing plan is creating useful, engaging content. A good real estate digital marketing strategy offers a range of content including videos, photos, social media, headlines, and educational tips.
Frankly, home buying is confusing to those who are not in the real estate profession. Through blogging, however, you have the opportunity via marketing efforts to work with your clients, work with other agents, grow your listings, appear on primary search engine results pages, and make more money.
Imagine using your digital marketing for real estate and featuring one rental property you have for sale. A solid blogging strategy would be to highlight the location as being close to highly rated schools, so you could use a local photo of the school and write about their stellar educational features.
Or you may want to emphasize how other real estate professionals love this neighborhood and include pictures and names of beloved local cafes.
Use your knowledge as a realtor and write what you know in brief blogs offering helpful educational tips with a big dash of your personality. Unlike formal journalism, a blog is a space where you can have a sense of humor or offer personal experiences to your readers.
Integrate your blog into your website, so that visitors can become familiar with you professionally and personally. Adhere to the following guidelines for relevant, compelling, and consistent content:
- Write and publish new digital real estate blogs at least three times per week.
- Use a catchy title and include multiple photos.
- Keep the style personal and never write it like an ad.
- With each new blog post, remember to share it on social media accounts.
- Target audiences with popular, relevant, and trending hashtags.
- Show social proof through testimonials, reviews, and referrals.
- Educate visitors about real estate. Use listings and property photos.
- Offer PDF downloads and other informative downloadable content.
By building trust in your virtual real estate audience with snappy titles, visuals, and education, your search engine optimization will proliferate. Along with your new branding, your reputation as the go-to real estate expert will follow!
3. Online Marketing: Tricks of the Trade
Digital real estate marketing means taking everything you create, including your website, blog, and social media marketing platforms, and sharing them with the public. Although marketing strategies vary, everyone agrees that sharing your real estate work with potential or current clients is the best way to move the needle on your success.
The real estate industry is overwhelmed with websites and chatter. But if you create a clean, clear website, blog, and other content, you will be far above and beyond your competition. You never want to seem like you are using marketing tactics but instead offer personal, home buying, or home selling advice to your target audience.
Here's why: SEO recognizes new content. SEO rewards mobile-friendly websites. Using new titles, education, and visuals and sharing them on your website, social media, and online marketing means you’re ranking in Google.
Ranking highly in Google is critical to a successful real estate marketing strategy.
Did you know that Google owns more than 90 percent of the world's search queries? Real estate online businesses profit significantly by being easily discovered.
Your digital real estate marketing plan must include email marketing campaigns to push your online visibility to the top of the digital ranking. Even if you're not a marketing expert, you can successfully run an online content marketing campaign.
Create Your Email Marketing Campaign
- Organize emails you have collected over the years, including past clients and potential clients.
- Use your website as a foundation for all your marketing campaigns. Write a sample email by taking one of your blog post titles, educational pieces, or tab titles.
- To maximize your SEO, use a title from your website and blog as your 'subject' line.
- In the body of the email, use a call-to-action, such as "I saw this and thought of you ..”
- Offer something free, such as a downloadable PDF for a home-buying checklist, etc.
- Always sign your email like a letter, including your business name, phone, email, and URL of your website.
Run a Professional Email Marketing Campaign
A top way to run a successful email marketing campaign in real estate is to use a third-party platform, a paid service where you can enter a photo, logo, written content, links, and then all of your contacts to email. You will see valuable reports showing who opened your emails, who clicked their links, and who visited your website multiple times.
Discover Third-Party Digital Marketing Platforms
Digital marketing platforms will also usually reach more people than your email due to the AI tools used in emails. These systems can email large numbers of people.
You can schedule your realty marketing to go out on specific dates and times. Many savvy realty companies use online marketing platforms for their digital marketing strategy.
These platforms will automatically delete any unsubscribed emails from your list.
Another great feature of digital real estate marketing platforms is their use of a marketing sales funnel, also called a nurture campaign. This is a series of email marketing campaigns that go out to your target audience multiple times.
This is why many realtors choose to purchase digital real estate marketing software.
4. Virtual Tours & Virtual Staging
When it comes to the housing market, the virtual world is a stage. Anyone searching listings will want to go on a virtual tour, but first you need to be confident your video shows off your properties in awe inspiring fashion.
You have two fantastic options for sharing a virtual experience with homebuyers: offering a real-life virtual tour or virtual staging.
Your online business will benefit from having a relationship with a professional photographer and videographer. People adore a virtual tour, so you need to be sure your property is majestic from every angle.
Virtual tours are the icing on your gorgeous home for sale. Potential buyers will view your stunning video numerous times and then reach for the phone to book an in-person visit.
Using professional videos to show off properties is a part of all successful real estate marketing strategies.
Virtual staging is one of the most exciting new features your marketing strategies should include. Though you will want to spend the money and time creating a virtual tour, showing off properties via a virtual staging is quite different.
Photos of vacant rooms in homes for sale are transformed by a professional company that populates the space with gorgeous, perfectly proportioned stylish furniture and art. It is essentially an augmented reality!
Even if you have a minimal budget, this is an option you can afford. Many firms charge about $60 for a virtual makeover, so search online for a virtual staging company to wow you and your clients.
This feature is a tech-savvy sales and marketing tool that elevates your vacant property from dull to wow. If you are looking to mesmerize your audience, we highly recommend this inexpensive, modern selling tool.
5. Boost Sales with Social Media
No digital marketing plan for real estate would be viable without social media. Everyone you know is on social media, and when you add in gorgeous photos or videos of homes for sale, you will have people buzzing.
Successful realty marketing includes all digital platforms, so posting your new blog, website, press, virtual tour, or virtual staging on Facebook, Instagram, Twitter, or TikTok should be an integral part of your marketing strategy.
How to Create Impactful, Engaging Social Media Posts
- Tag other agents to reach new clients
- Include fun, attractive photos of properties and houses for sale
- Consider firms that specialize in mobile-friendly real estate marketing images
- Beat the competition with unique, personalized social media messaging
- Simplify the buying process with 'listicles' or descriptive tip lists
- Post where other agents are looking to bring new clients to your listings
Social media platforms are crucial to successful digital marketing. As your marketing strategy gains steam, you will learn to build your search engine results pages, drive new leads to your listings, experience business growth, and target your audience.
This, in turn, can drastically increase your active and passive income potential.
Nonetheless, if you still find yourself confused or unsure, consider some of the most frequently asked questions among your realtor peers.
What Type of Real Estate is Most Profitable?
Commercial real estate is generally one of the best for making money, as they are occupied by businesses and not individuals. Businesses are typically better at maintaining upkeep and regular payments.
What is the Best Digital Real Estate Strategy?
There is no one-size-fits-all! An established website, strong social media presence, sound Metaverse understanding, and a firm grasp of digital real estate tools are all vital parts of a winning strategy.
Which Social Media Marketing Platform is Best for Real Estate Marketing?
Although all platforms can be leveraged for successful social media marketing, Instagram is generally considered the best due to its heavy focus on images and videos. This aesthetic lends itself naturally to real estate marketing.
Is Digital Real Estate Marketing Right for My Business?
You bet! In today’s interconnected online world, digital marketing is a must-have for any real estate business to fully succeed.
In the end, digital realty marketing is all about what you have and what you do with it. As you move forward with your online marketing strategy, be sure to stay informed of the latest, most cutting-edge tools and technologies. If you want to truly maximize your business and income potential, consult a top SEO company today.
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If you’re feeling overwhelmed and think you might not have time for all this, don’t worry. We can help you improve your SEO rating and bring in more clients, and you’ll be able to grow your business more passively than ever!