As the real estate industry continues to evolve at a breakneck pace, it's more important than ever for agents and brokers to stay up-to-date on the latest strategies and trends in real estate marketing.
In 2023, the industry will be shaped by new technologies, changing consumer behaviors, and a shifting competitive landscape, all of which will impact how real estate professionals market their services and properties.
This guide will provide you with everything you need to know to stay ahead of the curve in 2023, from the latest social media marketing tactics to cutting-edge virtual and augmented reality tools.
Whether you're a seasoned veteran or a new agent, this guide will equip you with the knowledge and tools you need to succeed in the year ahead. Keep reading!
More Focus on Target Marketing
Due to the increasing agent competition when it comes to listings in 2023, it's imperative to focus on being the best choice for your target customer.
However, the problem lies in identifying your ideal customer or target audience so you can present yourself as the best agent. That is where target marketing comes in.
Being specific through target marketing will help you tailor your marketing strategies to reach the right people. In that case, you aren't wasting valuable resources without results.
Rather, you've identified an opportunity in the real estate market and created a plan to attract the right potential clients.
SEO Principle Incorporation into Social Media Strategies
One of the real estate marketing trends in 2022 that carried over to 2023 is incorporating search engine optimization (SEO) best practices in social media marketing to enable new customers to find you easily.
Presently, when you Google some phrases, you'll find social media videos in the search engine result pages. This SEO incorporation is one of the best trends to leverage for your brokerage, team, or brand because people can easily find you on various social media networks and through a traditional search on Google.
However, implementing SEO best practices like optimizing your profiles and content will help your target customers easily find you on social media. Use location-specific features, keywords, and strategic hashtags in your videos and captions.
That way, you'll connect with more potential customers who need your type of content. Most Gen Z depends on social media when buying things. Therefore, as a savvy real estate professional, you need to optimize your social media content in 2023.
One particular social media platform to pay attention to is Facebook. Consider making social media posts and short videos of property listings to post on Facebook Marketplace. Instagram is another social media platform to explore.
Using hashtags relative to your location and industry will boost SEO for the content, increasing your brand's visibility and lead generation, leading to more traffic on your website.
Contact Ardor SEO, the leading digital marketing company, if you need help optimizing your content and profiles through SEO best practices. Ardor SEO has helped many real estate brands implement SEO strategies that increased their brand visibility, leading to more money from sales.
Enhanced Listing Marketing's Comeback
In 2023, there will be a reemergence of listing marketing. Therefore, if you stopped investing in creative advertising, creating Matterport 3D tours, or paying for professional videos, now's the best time to start again.
Ensure that your real estate marketing ideas include using traditional materials, event marketing, short-form video, and social media to promote listings. Besides being a way to set yourself ahead of the competition, you'll be building a reputation as the go-to real estate brand for property listings through listing marketing.
Therefore, it's best to review your content marketing strategies to ensure they suit your target customers, helping you get more leads.
More Investment in Personal Branding
In 2023, most top agents will see the need to invest in themselves and their real estate business. Start by figuring out how best to position yourself in the real estate industry.
Decide how to market your real estate agency, show up online, increase your reputation, and interact with customers.
If you're an authority in selling properties, you can start a podcast where you talk about relevant topics like mortgage rates and how to find the right property, amongst others. The goal is to establish yourself as an authority in your field while constantly improving your brand's image.
Local Influencer Marketing Gains More Attention
Brands worldwide work with social media influencers to increase visibility and boost engagement. Using an influencer for your real estate business will help you personalize your marketing and reach new audiences.
Collaborating with a popular person in your area with a strong social media presence and following will enable you to connect to people you wouldn't have met otherwise.
You don't need to look for an influencer with millions of followers. Those in your local market with a smaller audience are perfect for the job. For instance, you can connect with a popular local business, lifestyle bloggers, or interior designers in your location on Instagram. Then sponsor a collaboration or post through one or two of them.
An interior designer can help you make a social post on relevant tips for home sellers. Also, a lifestyle blogger can come to your next open house for more promotion.
Get creative with this marketing content to expand your reach and form relationships that will bring in more sales in 2023.
Short Videos Continue to Grow in Popularity
While short videos started on TikTok, it has spread to other social media platforms like Facebook and Instagram. As a crucial real estate marketing strategy, social media is one place people check first when searching for products or services besides Google.
Therefore, social media short videos dominate multiple channels due to their user-friendliness and engaging nature. Savvy real estate agents can utilize this trend to create content for prospective buyers, share local housing market news, create short virtual home tours, or announce important real estate events like open houses.
Some of the things real estate agents can use short videos for include:
- Tips for home buyers
- Expert advice for property sellers
- Virtual home tours
- Tips for new agents
- Real estate market updates
TikTok Relevance Increases
TikTok has become a relevant and practical marketing for real estate agents, helping them reach a larger audience and increase their conversion rate. The app enables you to present your services and listings to attract homebuyers.
TikTok's power lies in its relative simplicity. Besides helping you create lead-generating materials indicating your authority on relevant subjects, it positions you as the leading real estate brand in your local community with a few clicks.
More Drone Footage Adoption
Drone footage is one of the real estate marketing trends in 2023 to look out for. 3D mapping from drone footage helps viewers see their preferred property in a new way.
Through pictures taken from a drone, 3D mapping can create highly accurate models of objects, landscapes, and buildings that aren't visible from ground level.
As an effective video marketing tool, drones are essential to real estate marketing. The demand for detailed property listing and quality real estate photography will ensure this trend doesn't go away for a long time.
More Focus on Building an Online Presence
As the year progresses, more real estate marketers will work towards building an online presence. If you haven't positioned yourself online as a brand, start by getting a quality website that reflects your target customers.
You can decide whether to go for single property websites for each property listing or a single property website encompassing your entire listings. Leading web designers like Ardor SEO can help you build a website that matches your client's taste.
Make your website responsive so prospects can access it on mobile devices. Also, add a testimonial section on the site so former clients can leave a review. Such reviews from past clients will improve your brand credibility, helping you convert more leads to paying customers.
You can also incorporate paid social media and Google ads. One real estate marketing idea that will help you build an online presence is blogging. Besides helping you connect to a wide range of prospects, the marketing cost is relatively low.
Social media is another tool that will help you leave your footprint in the digital landscape. Popular social media platforms like Instagram, Facebook, and Pinterest are invaluable resources for reaching more prospective buyers.
Email marketing is also an invaluable resource for real estate marketing. A survey conducted in 2019 by Adobe showed that 25% of Gen X and Millennials check and refresh their emails multiple times per hour.
Therefore, staying in your target customers' faces is best to avoid missing out on opportunities to close more deals and generate leads.
Brands Will Focus on Client Experience
As a savvy real estate agent, your marketing plan should include improving client experience. Since most property buyers are millennials, agents will focus their marketing efforts on providing clients with a more interactive online experience.
An average potential buyer wants to see the property online before committing to a physical visit. While most agents use professional photography for their listings, as a savvy agent, you can do the following to improve client experience:
- Introduce 3D tours
- Emphasize the floor plans
- Opt for virtual staging
According to a NAR report, 84% of home buyers in 2022 find photo listings on websites helpful. 43% and 55% of buyers considered virtual tours and floor plans very useful.
Therefore, to stay ahead of your competitors, you need to effectively utilize professional photography and video content to enhance your clients' experience.
Investment in Marketing Education
Most real estate agents have various marketing interests they'll love to explore in 2023, cutting across real estate marketing topics like social media marketing, SEO, and paid search advertising.
Sadly, some real estate agents are hesitant to utilize digital marketing strategies despite being less time-consuming and a way to engage easily with a broader audience.
Still, you can improve your real estate marketing effectiveness by investing your time in learning paid social media ads, SEO, and social media marketing. Understanding how they can benefit you as a savvy real estate agent will help set you apart from your competitors.
Shift Towards Chatbots and AI Development
2023 will witness a shift to Artificial Intelligence (AI) adoption amongst savvy real estate agents. Artificial Intelligence is shaping the real estate marketing future through AI tools like chatbots.
More real estate professionals will leverage AI chatbots in 2023 due to the ease and convenience it provides through the following means:
Chatbots for Agents
This AI tool helps real estate agents increase efficiency and save time by providing assistance and information to potential buyers. It also helps them generate leads and provide seller support.
Chatbots for Buyers and Sellers
You can program the chatbots to inform buyers about listed properties, including the home's features, size, and location. It can also help potential buyers schedule viewings, address their main concerns, and answer their questions regarding the buying process.
Chatbots also help you stay in contact with sellers even when you're unavailable to take their calls.
Final Thoughts
Staying on top of the latest real estate marketing trends in 2023 will be critical for agents and brokers looking to succeed in a highly competitive industry. From leveraging new technologies to catering to changing consumer preferences, adapting and evolving your marketing strategies to suit new trends is essential to staying ahead of the curve.
In this ultimate guide, we've covered a range of trends set to impact the real estate industry in 2023. By harnessing the power of social media, virtual reality, and artificial intelligence, you can differentiate your business and build a strong brand that resonates with today's buyers and sellers.
But above all, remember that successful real estate marketing is all about connecting with your clients on a personal level, understanding their unique needs, and providing exceptional service.
By combining these timeless principles with the latest marketing trends and content creation strategies, you can position yourself as a trusted advisor and drive growth and success in the years to come.
As a real estate agent struggling to generate more leads that will convert to paying customers, it's best to stay ahead of real estate marketing trends. Start by building an online presence and incorporating SEO best practices to increase your website visibility.
