Podcasts offer a unique opportunity for businesses to expand their marketing efforts and reach more customers than ever before. But like any form of marketing, you need a strategy to make the most of the opportunity. Podcasts have become increasingly easy to set up and therefore have become an increasingly popular platform for businesses to …
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We recently took Avery’s website from pulling near-zero traffic to an unprecedented 20,000 monthly page visits. All it took us was six months – a timeline many thought was “impossible.” How did we achieve this feat? We’ll let you know, but here’s the background story. Avery Carl Real Estate Agent Avery Carl is an experienced …
Single page optimization is an excellent way to boost the visibility of your website. Making small but impactful changes will help Google pick up your page and rank it higher, driving more organic traffic to your site. Generating more organic traffic may seem like hard work, but in reality, you need to know the right formula …
What Is The Future of Marketing? 4 Keys of One-to-One Marketing Marketing is a continually evolving industry that is tweaked every single year. Access to data, new platforms, new social media sites, the latest marketing trends, and new technology keep marketing teams on their toes and force them to adapt.So, what does the future of marketing …
6 Things Every HR Leader Should Be Doing As soon as HR steps into a meeting or is seen walking down the corridor, the whispers begin.“What do HR people do?”The department of human resources is often confusing for both managers and staff. People don’t know when to go to HR, or if HR is their …
Search engine optimization (SEO) is still one of the most viable digital marketing strategies in 2020, especially for small companies that have big competitors. If you are a new business and do not have an SEO strategy in place, it is high time that you build one or else you will get left behind! One of …
Brand authority is what separates successful digital marketing campaigns from those that failed to yield significant returns on investment (ROI). Zappos, for example, has a stellar digital marketing campaign, where they don’t have to force their customers to buy from them. They have a 365-day money-back guarantee and free shipping policies. They listen well to …
The podcast industry has exploded in recent years, so much so that there is a funny stereotype of the people who listen to them, which in reality is nearly everyone!At first, shows were popularly used for entertainment purposes. They have become a popular tool for marketing and a place where many people can gain valuable knowledge and …
Check Your Website MetadataBy using this Google SERP snippet preview tool, you can see how your page title and Meta description will appear in search engines. Keep this in mind when creating content so that your pages are more likely to be clicked on. Best Metadata Checker for SEO OptimisationIn our digital era, more and …
5 THINGSYOUR WEBSITE NEEDS By Kris Reid, CEO of Ardor SEO MOST WEBSITES DON’T PERFORM Every business owner knows they need a website, but still, the majority of business owners don’t really understand why. Your website is not a stale old document like your mission statement that no one read since it was written. Your …
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