18 Multifamily Marketing Ideas In 2021/2022 (That Actually Work!)

Creativity is at the heart of multifamily marketing. It might be tough to know where to begin with so many online and physical alternatives.

It might be difficult to come up with unique apartment marketing ideas that will set you apart from your competition. However, the good news is that there has never been so many ways to connect with your target audience. Choosing the correct approach for everything from social media to events is crucial.

We recognize how critical it is to maintain relationships with current residents while also attracting new ones, so we've prepared the best apartment marketing ideas that actually work!

Contact us today to learn more about how you can elevate your multifamily real estate marketing!


Apartment Marketing Ideas

Multifamily marketing is always changing, and players are always upping their game. Technology is progressing, populations are shifting, and the economy is volatile.

Furthermore, many young renters want to acquire additional value from the market in addition to securing a new apartment or future house.

When you realize that the "American ideal" has changed for a larger portion of the population in recent years, the truth becomes more apparent. While some renters see it as a stepping stone to owning, others see it as a means to an end.

Leading multifamily marketing companies have altered their marketing methods to cater to customers from a more emotion-based angle in order to conform to the paradigm shift in the purchasers' attitude. As a result, the sector is fiercely competitive, and the game plan has shifted.

Here are some of the best apartment marketing ideas that actually work!

1. Upgrade Your Website

Multifamily home marketing has become more reliant on technology and the internet. As a result, it's vital to make the most of your internet presence. If you currently have a website, now is the time to make it better.

To begin, create a basic and appealing design for your real estate website. Keep in mind that it is still educational, thorough, and simple to use.

Additionally, because more people currently use their smartphones to access the internet, your site must be optimised for a mobile web experience. It must have a scalable orientation as well as a responsive design that works on multiple devices.

Twin City Apartment

2. Get Close With Local Businesses

Your multifamily marketing plan might benefit from connections with local companies. By forming real ties with other businesses, you may benefit from them to a greater extent. Small shops, retail stores, eateries, hair salons, and other local businesses that are important to property development should be targeted.

3. Google My Business

Google My Business is sweeping the local SEO industry, and it's still one of the best methods to boost your website's traffic.

However, did you realize that you can publish on your GMB on a regular basis? It can work in a similar way to social media in that your frequent updates can provide insight into your community to potential customers. Not to mention that when people search the internet, your GMB will be the first thing they see. This is a must-do step for everyone involved in property marketing.

4. Send Out Regular Newsletters

The days of going door to door and handing out flyers to each household are long gone! Creating a regular newsletter is a terrific method to keep your current residents up to date and content with what's happening.

People love being kept informed about what's going on in their neighborhood! One of the most effective strategies to boost your leasing is to increase the contentment of your present residents. Residents will stay in your neighborhood if they feel at ease. You'll have to worry less and less about finding new tenants if they keep leasing! Apartment marketing is heavily influenced by current occupant satisfaction.

5. Organize Gathering Events

Organize an apartment social gathering to bring your tenants and their visitors together. You'll be able to enhance engagement and expand your outreach by hosting exciting resident gatherings. You can also utilize social media to show how much fun your community has by publishing invites to the event ahead of time and images from the big day afterward.

This apartment marketing concept has several advantages. While it may require a bit more effort, sponsoring an event gets your company a lot of exposure. This creates an opportunity to get acquainted with your property long after the event has ended, as well as promotes a good public perception of your company. It also supplies you with interesting material for your social media marketing.
a group of people is dining together

6. Provide Property Videos

You've probably heard of virtual tours but what about property videos? A property video is a fantastic way to showcase everything your neighborhood has to offer.

It goes beyond virtual tours to offer potential buyers a genuine sense of your wonderful neighborhood. The beauty of a property video is that it encourages potential buyers to participate in the entire process. Videos generate an emotional connection that is unrivaled in almost any other component of apartment marketing.

7. Online Reviews

Before making a purchasing choice, more than 85% of internet users consult online reviews. For any multifamily marketing business, reviews and testimonials are essential.

To attract new occupants while keeping current renters, it's vital to employ successful online review tactics. You can politely request that your present inhabitants provide feedback on your internet community. As a result, they might become brand ambassadors for your company as they recruit new residents.

Positive evaluations will provide your other prospects from commercials, your website, marketing materials, and other marketing activities a huge boost.

8. Show Off Your Professional Team

The benefits of social media include a never-ending supply of possibilities to show potential buyers what your house is really like!

Allow for a brief introduction of your property management staff. Don't be hesitant to use social media to display your face. This can make it easier for your current residents to get to know you too. People are drawn to people that they are familiar with, so don't be hesitant to assist them in getting to know your team.

9. Upgrade the Amenities

Maybe your facilities could use a bit of extra zing! Many homes are updating their communal grounds to make them more appealing and distinctive. It's crucial to stand out amid a sea of residences with identical facilities.

You may build a dog wash out of an area you aren't currently utilizing, or a racquetball court out of a room that has excess space. There are a plethora of methods for you to be innovative when it comes to providing unique facilities!

10. Cater to Special Target Audiences

Is your property in close proximity to a university campus? Is it in a neighborhood with a lot of seniors or veterans? Consider providing discounts to these organizations. You'll not only keep ahead of the competition, but you'll also profit from word-of-mouth recommendations. You may easily tweak the campaign to account for your slower season or holidays if you don't want to provide discounts all year.

11. Become Pet Friendly

More and more tenants are seeking features in multifamily communities that cater to their four-legged companions! They want to know that their dogs will be comfortable in their new surroundings.

You could add a range of pet-friendly elements to your town to make it appear as if it was handmade for your residents' pets! This might include a dog wash, a dog park, special resident retention programs involving pets, or a variety of other activities. When thinking of methods to make your apartment marketing more pet-friendly, be creative!

SEO written with big and colorful letters

12. Invest in SEO

People are increasingly turning to the internet to find what they are looking for in today's world. Investing in a real estate SEO and content marketing plan means that your website will be seen by thousands of organic people every day. For any multifamily professional, ranking better on SERPs (search engine results pages) is a significant tool.

13. Create Blogs

Blogging is a great apartment marketing strategy that you can distribute throughout your social networks because sites with blogs receive 55 percent more traffic than those without. Even one article per week can significantly boost your website's traffic.

Blogging can also help you establish yourself as a reliable and informed real estate professional. If your readers come across your article while looking for a new apartment, they're likely to check out your neighborhood first.

14. Prepare Surveys

Knowing what your unique neighborhood is searching for will help you start and conclude your apartment marketing campaign. Obtaining honest input from your residents can assist you in determining what needs improvement.

It's natural to wonder what else you could do to make your community stand out, and sometimes the greatest thing you can do is just ask. Consider sending a survey to your present tenants, inquiring about areas where your property could be improved. This might be a terrific springboard for future apartment marketing.

15. Provide Move-in service

It's your chance to shine when a new resident moves in! Move-ins may provide you with a lot of information about your home. Even the slightest things may make a great impact, from the bond you begin to create with your inhabitants to the state of the flat.

Make your move-ins a show-stopper! Consider what makes your community unique, and how you might assist your inhabitants in making the change. This will get you and your residents off to a great start right away!

16. Print Out Marketing Materials

Using print materials to increase brand recognition in your apartment community is a sensible choice. Posters, fliers, and even business cards are a terrific method to build our marketing plan, broaden our entire reach, and do it for a relatively low cost. It will encourage people to spend more time on your property. It's a simple approach for your prospect to remember your details and identify with your brand.

17. Hire a Professional Photographer

Because the internet is largely a visual medium, photography should be a key component of your multifamily marketing strategy. There aren't many more efficient ways to promote your brand than through professional photography.

Furthermore, individuals are more likely to pay attention to picture content. As a result, you'll need to engage expert photographers to take professional images of your properties and display them to your audience in an appealing manner.

various social media platforms are shown on the screen of an iPhone.

18. Invest in Social Media Marketing

In some form or another, social media is used by at least half of the world's population. Facebook and Instagram are two of the most successful and low-cost ways to get your multifamily marketing business on the minds of potential clients.

These social media networks also include useful marketing features like hyper-precise targeting, which allows you to reach out to certain demographics, vocations, age groups, and more. All of these will give you an advantage if you include them in your short and long-term goals.

Conclusion

To be successful, a modern multifamily marketing strategy must be adaptable and well-targeted. Because the market is growing, it's critical to use cutting-edge techniques to strengthen your brand's impression as a reliable property expert.

You can use a variety of useful tactics for this, some of which are included in the article. Finally, you should research strategies to work out which ones will work best for your brand and campaign goals.

You might be interested in learning more about what it takes to run a real estate SEO website for your multifamily property, especially in this day and age when internet usage is at an all-time high. Visit us now, and we'll be happy to answer your questions and provide you with high-impact suggestions and guides to help you improve your operations.

About the author 

Rostyslav Radchenko

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