When it comes to the real estate industry, securing more property listings is essential for success. But with a crowded market and fierce competition, it can be challenging to stand out and attract new listings. Hence, having a strong strategy in place is crucial.
This article explores six tried and tested strategies that can help you get more listings in real estate. From leveraging your network to embracing technology and creating compelling marketing materials, these strategies are designed to help you establish yourself as a top real estate agent and achieve your sales goals.
Whether you're a new real estate agent or a seasoned realtor looking to boost your sales, learning how to get more listings can help you take your real estate business to the next level.
Check YouTube Pre-Roll Ads
Presently, 82% of internet traffic is controlled by videos according to a Cisco report. Therefore, it's unsurprising that about 90% of consumers discover new brands and products on YouTube.
As a savvy real estate agent, YouTube pre-roll ads are necessary to increase brand awareness, generate sales, and build influence. YouTube pre-roll ads are video ads that play before videos.
As one of the best lead generation strategies, you can utilize YouTube pre-roll by first setting up a YouTube channel, then creating an ad targeting the people in locations you want to reach.
YouTube pre-roll ads often run for 15 to 30 seconds. On rare occasions, their duration can be up to two minutes. This ad campaign effectively establishes your real estate business as a local authority. That way, you'll quickly come to mind when a potential seller or even other real estate professionals need an experienced agent.
Focus On Google
With most people using Google for their searches, it's time to claim your business on Google My Business and gather reviews there. Remember to make review requests part of your sales and workflow process. Finding only one review when prospects search your name on Google hurts your brand.
The aim is to make your brand stand out when people search for your name or services on Google. Build your Google presence by completing your local profile, getting more reviews, and updating your phone number, address, videos, operation hours, and photos.
You can take it further by adding Google Local Service Ads to your marketing strategy. When a customer searches for local real estate agents, these ads appear at the top of the search engine result page.
Besides adding reviews to your Google page, and running paid local ads it's best also to build a strong foundation for your website’s organic success on search engine results pages by developing an SEO strategy. The team at Ardor SEO are experts in real estate SEO, and can help you outrank and outperform your local competition in search, ensuring you’re top of mind for potential buyers or sellers in your area.
Prioritize Retargeting and Launch Your Listings
Retargeting is a real estate marketing strategy that entails serving relevant ads to your past website visitors. Studies show that 70% of retargeted real estate website visitors will likely convert in the future.
Sadly, most real estate agents shy away from running active retargeting ads. This effective marketing strategy is one way to put your brand in the face of property owners looking to sell and real estate teams with existing listings.
Hence, it's imperative to revamp your retargeting to focus on you. Your ads should make sellers see you as an expert besides generating listing leads.
Remember to highlight your Unique Selling Point (USP), satisfied past clients, and your services in your retargeting ads to position yourself as an experienced real estate professional and win more real estate listings.
In a seller's market, you need to learn how to position yourself as a buyer's agent to find a new listing because a low inventory market (seller's market) means homes are selling quickly. The best real estate agents understand that getting real estate listings depends on how you present your brand to future home sellers.
Let a property owner see how much you advertise and market your listings and want the same for their home when they're ready to sell.
Search for FSBO and Expired Properties
If you're a new agent wondering how to get real estate listings, search for expired or for sale by owner (FSBO) properties. You can market to this group through email or direct mail. However, it's best to meet motivated sellers in person than through the internet.
Some of the ways new agents can get more listings are through:
FSBOs Properties
An FSBO seller with a property that has stayed on for over two months on the market might be open to working with you. With an FSBO listing, you need to be patient and continue to offer valuable tips and information, so the owner can contact you when they're ready to get it listed.
Expired Listings
Expired listings are the ones that recently expired but have never been re-listed. Consider focusing on these types of listings, especially in areas that have witnessed a considerable uptick in pricing. That way, it'll be easier to convince the property owners to allow you to list the houses.
Withdrawn Listings in the MLS
Sometimes, homeowners can withdraw a listing from the market due to the inability to sell at their preferred price. These homeowners might not know the present home values after a few years. Reaching out to them with the current increased value might convince them to allow you to list their properties.
Start Talking to People
Joining various networking groups is the best way to get real estate listings and exposure for your business. As a face-to-face marketing strategy, networking helps you get more real estate clients and potential listings.
You can get new real estate listings by being an active community member and discussing your real estate business at events. Also, partner with other industry professionals to provide recommendations for electricians, mortgage providers, property management companies, home inspectors, and real estate attorneys to your clients.
Utilize Open Houses
Agents organize open houses to find the best buyer for the home. However, you can use this opportunity to scout for future clients and generate seller leads.
Some home sellers often attend open houses to understand how the real estate market works. Consider setting up a table at the open house with different documents that future sellers can find beneficial.
Besides showing how knowledgeable you're about the local real estate market, it'll also increase the potential client's confidence in your home-selling abilities. You can prepare materials like a market summary with important statistics, a real estate comps list, or a short blog post on current real estate trends.
Top Strategies for Selling More Listing Properties
Besides learning how to get real estate listings, you need to discover top strategies for selling properties as a listing agent.
Some tips to know include:
1. Leverage Your Network
Networking is crucial in the real estate industry. Building relationships with other agents, brokers, and real estate professionals can help you generate leads, get referrals, and close more deals.
Attend community events, join professional organizations, and consider partnering with other realtors to expand your reach.
2. Build a Strong Online Presence
In today's digital age, having a strong online presence is critical for real estate agents. People are increasingly turning to the internet to search for properties and find real estate agents.
To build a strong online presence, create a professional website that showcases your listings and services. Use search engine optimization (SEO) techniques to improve your website's visibility and rank on search results.
In addition to a website, have a strong presence on social media by creating a Facebook page. Instagram and Twitter are also popular platforms to explore. According to the National Association of Realtors (NAR), 97% of home buyers start their home search online.
You can use social media to generate more leads, showcase your listings, share industry news, engage with potential clients, and connect with past clients. Use hashtags to make your content more discoverable and reach a broader audience.
3. Create Targeted Marketing Campaigns
Targeted marketing campaigns can help you get more property listings by reaching potential clients interested in buying or selling properties.
Use data-driven marketing techniques to create highly targeted campaigns that resonate with your target audience. For example, you can use Facebook Ads to target people looking to buy or sell properties in a specific location.
In addition to digital marketing, you can use traditional marketing techniques like direct mail, print ads, and billboards. However, it's essential to measure your marketing campaign's effectiveness and adjust your strategy accordingly.
4. Create Compelling Marketing Materials
Effective marketing is critical to attracting new listings and closing more sales. From professional photography to high-quality brochures, ensure your marketing materials are top-notch.
Consider investing in digital marketing campaigns to reach a wider audience and use targeted messaging to appeal to specific types of buyers or sellers.
5. Offer Exceptional Customer Service
Offering exceptional customer service is a great way to get more property listings. Real estate is a people-focused industry, and building trust and credibility with your clients is essential for getting repeat customers.
Provide prompt responses, be proactive, and go the extra mile to exceed your client's expectations. A satisfied client is more likely to refer you to their friends and family, leading to more listings and even repeat business from the past client.
FAQs on Finding New Property Listings
Networking helps get more property listings by building relationships with people in your industry and related industries. Attending community events, joining professional organizations, and reaching out to potential clients and other realtors will help you build your network.
Social media is an effective tool for getting more property listings. By creating a strong online presence, sharing high-quality content, engaging with potential clients, and showcasing your expertise, you can establish yourself as an authority in the industry.
Targeted marketing campaigns can help get more property listings by reaching potential clients interested in buying or selling properties. New agents can use data-driven marketing techniques to create highly targeted campaigns that resonate with their target audience.
Final Words
Knowing how to get more listings in real estate is vital for real estate agents' success in a highly competitive market. Implementing these six tried and tested strategies can improve your chances of attracting new listings and closing more deals.
Focusing on your niche, leveraging your network, embracing technology, offering exceptional customer service, creating compelling marketing materials, and developing a strong brand are all key elements of a successful real estate business.
By learning how to get real estate listings and implementing marketing strategies, you can establish yourself as an expert in the current real estate market and build a strong reputation to help you achieve your sales goals.
Remember, it takes time and effort to build a successful real estate business. Using these strategies consistently will help you to take your business to the next level and achieve long-term success like most seasoned agents.
If you're struggling with generating real estate listings as a new agent, it's time to try something new. Consider building your online presence by investing in a quality responsive website and growing your social media influence through a digital marketing company like Ardor SEO.
