Digital representation of how digital marketing works

When it comes to the real estate industry, there’s a popular saying: "location, location, location". The same rings true for real estate content marketing. If you want your real estate content to stand out, you need to consider all of the factors that make up a successful real estate content marketing campaign.

In this blog post, we will discuss what goes into creating successful real estate content and provide tips for standing out in a crowded market.

Contact Ardor SEO today to learn more about how we can help improve your real estate content marketing strategy!

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What is Content Marketing?

Before we get into the specifics of content marketing in real estate, let's first take a look at what content marketing is. Content marketing is the process of creating and distributing valuable content to attract and retain a target audience. The goal of content marketing is to generate leads and convert them into customers.

The first step in any content marketing campaign is understanding how your target audience consumes information. For real estate, this means understanding the buying process and what stages of the buying process potential buyers are in. Once you understand your target audience, you can start creating content that appeals to them.

Types of Real Estate Content

There are a variety of different types of real estate content that you can create, depending on your target audience and what stage of the buying process they are in. Some types of real estate content include:

Blog Posts

Blog posts are a great way to share information with potential buyers and can help you build trust and credibility. In order to make your blog posts stand out, make sure they are well-written, informative, and provide value to the reader.


Videos are a great way to engage potential buyers and showcase your properties in a more engaging way. Make sure your videos are high quality and informative, and that they target the right audience. Videos have to be on top of your real estate content marketing strategy as it’s the most popular and effective medium in this day and age.


Infographics are a great way to share information with potential buyers and can help you build trust and credibility. In order to make your infographics stand out, make sure they are well-designed, informative, and provide value to the reader.


Photos are a great way to showcase your properties and can help potential buyers get a better idea of what they are buying. Make sure your photos are high quality and informative, and that they target the right audience.

Market Reports

Market reports can be helpful for both potential buyers and sellers. 

For potential buyers, market reports can help them understand the current real estate market and what to expect when buying a property. 

For potential sellers, market reports can help them understand how their property is performing relative to the rest of the market.

Things to Consider for Real Estate Content Marketing - How to Stand out?

Real estate agents can utilize content marketing not only to sell properties but also for growing their businesses.

Online Presence

Your real estate content is the foundation of your business and can make or break it. That's why you need a strong grip on SEO for real estate, which will help position customers better in search engine results pages (SERPs) and also Google My Business.

The key ingredients for success include creating high-quality original material with keywords relevant to what they're seeking online. Promote this through social media channels like Facebook and Twitter. Also, YouTube videos provide an immersive experience.

Make the most of sites like Facebook Marketplace, where you can develop trust via visual experiences through social media. To reach a specialized audience, you may also build local groups or pages on social media.

Google search engine on an iPad screen


Helping your clients find the perfect property is what drives you as a real estate professional. With so much information out there, it can be hard to stand out from all of those other agents who are just looking for prospects and deals themselves!

Provide potential buyers with helpful content like monthly or quarterly market reports on local sales statistics in their area. This’ll give them more than enough reason to choose YOU over any other agent.

Free Advertising

Effective content marketing answers people's questions and provides solutions to their worries as they consider buying or selling a home. 

When you make helpful blog posts, visually stimulating videos, and podcasts with interesting insights into the housing market it can have a snowball effect where other people see the value you provide and decide they want a piece of the action! 


Content marketing is a great way to get your name out there and to interact with potential home buyers. They might visit your website, see social media posts or read blog articles about what's happening in the real estate world - all of which give them more information on why they should choose YOU when buying property!

Tips to Stand out with Real Estate Content

1) Focus on the Customer

In order to create successful real estate content, you need to focus on your customers. What are their needs and wants? What are they struggling with? What do they want to know more about?

The first step to using content marketing effectively as a real estate agent is understanding this: it's not about selling houses, but rather experiences. People don't get excited about new homes—they're attracted by what owning one means on both a personal level and financially. That means, you need to understand these aspects of buying a home if you want your campaign or business strategy to succeed!

Homebuyers are often looking for a list of reasons they should buy your house, and you could focus on what makes this place so great. You'll find that when people can relate to the stories in your articles or see themselves as partakers rather than just consumers - it helps them connect with their purchased product much more deeply!

The word audience is written on a whiteboard

2) Create Valuable Content

When it comes to real estate content, quality is key. You need to create content that is valuable and interesting to your target audience. This means providing helpful information and tips, as well as using engaging formats like videos and infographics.

To stand out and differentiate yourself as a real estate agent in your community, you have to go above and beyond by providing more value. That means spending time on activities like developing additional resources that can be included within blog posts or given away for free such as:

  • Tools
  • Videos or presentation decks
  • Ebooks
  • Checklists and spreadsheets can be quite useful
  • Free email courses

Provide a subscription box to collect email addresses.

The most popular way to give these useful & informative content away is in exchange for email addresses. There are so many ways to do it – one way is to include the subscription box in your blog posts so that users can sign up for additional information. You can be as creative as you like!

Repurpose Content

Repurposing content is the way to go for a sustainable content marketing plan. Blog posts can be converted to videos, to infographics, social media posts, and vice versa. This will help you reach a wider audience through the same content while saving time and resources.

If you don’t have time to build and execute a content strategy for your business, we at Ardor SEO are here to help. We will take care of digital marketing for your real estate website so that you can focus on your business.

3) Use Local SEO (Search engine optimization)

Google My Business profiles are updated to ensure that you're available and accessible. This is important because of how closely tied your business will be with the Maps app on iPhones. This features local listings on the first page in various formats scooping up by 53 percent of web traffic from organic searches!

Local SEO is a baseline marketing necessity for every real estate business because it provides an opportunity to connect with prospects on the first page of Google and map searches. 

The more information about your business that appears in local search results - such as accurate contact information across multiple locations or user generated positive reviews – the higher the chances there it will reach someone close by who needs what you’re selling !

4) Use Testimonials

User-generated content or user complemented can be an effective way to allow other parties to work for you. It's also a dynamic mid and bottom-of-funnel tactic that serves as testimonial advertising by amplifying their voice in your marketing material - which helps sell more homes!

Social proof is an unbreakable influence in our everyday lives, and also proves to be a useful marketing tool. Interestingly, 92% of people trust the recommendations from others when it comes down to choosing what movie or product they should buy! With user reviews on real estate websites alongside satisfied client profiles can boost your chances of receiving a good ROI.

Also, testimonials can also be a great way to show your expertise in the real estate industry.

Google analytics showing the traffic of a website

5) Try Virtual Tours

With the introduction of interactive video, real estate marketers can now use cutting-edge technology to provide customers with a unique experience. These services give consumers access not only to their property but also allow them an immersive viewing opportunity that is otherwise impossible without actually being present!

Also, with the rise of virtual reality, open houses could soon become a thing of the past. Prospects will use their smartphones and VR headsets to get the full experience without stepping foot in your home!

In addition, due to the pandemic, technology adoption is taking place faster than ever. Virtual tours are already booming and have replaced open houses in a lot of cities especially during uncertain times. 

Though it seems futuristic now, you really should check out what's happening with these new technologies because real estate agents who don't adapt risk losing out on an opportunity. Customers want 360° pictures they can customize or view from every angle. Panoramic visuals take customers through each room so you're sure not to miss anything important.

6) Utilize Helpful Tools

To be successful with content marketing, you must be willing to accept and employ solutions that will help you standardize procedures, automate jobs, and grow what works. Any real estate agent looking to increase their return on investment should be using marketing tools.

If you're doing everything manually, from brainstorming and writing blog posts to posting on social media and emailing your contacts, you'll quickly realize that what you're doing isn't scalable. You'll eventually reach a point when you can't accomplish everything on your own, and that's where tools come in handy.

7) Use PPC Advertising

PPC stands for "pay per click," and it's a type of direct online advertising. It means you pay (auction or bid style) each visitor to your website, not just with cash but also in terms of time spent on the site. So, if someone spends 10 minutes reading about how great real estate investing can be, they can enter an email address into their contact list which allows them access at no cost whatsoever!

8) Be Consistent

It's important to be consistent with your content marketing in the real estate industry. This means publishing new content on a regular basis and using the same tone and voice across all of your communications.

Remember that your content marketing strategy represents your business, and your business has its own tone, missions, and visions. It's important to be consistent and stick to your core values while shepherding them through the content you're creating.

The word blog is written with block letters

9) Collaborate with Others

Collaborating with other real estate agents can help you reach a larger audience. 

If you want to boost your content marketing efforts, one of the best ways is reaching out to close networks for help spreading the word about new blog posts as they go live. It seems simple but it’s amazing how few people think ahead when designing an outreach plan - this will make sure that all aspects are covered!

As a real estate agent, you can get more ROI out of your content by building a promotion army. These are loyal and former clients that will be eager to help you if only someone takes the time to ask them.

Think about all the ancillary services you could offer to your customers. How does branding with one of these companies increase awareness, produce more leads, and generate additional creative ideas for marketing purposes?

A great way that this works is by embarking on a co-branded marketing campaign together which will help both parties grow their business in a range of ways!

How Good Content can Make a Difference

Your content is the stuff you write, shoot and share that differentiates you. It's a collection of information about what makes your real estate business unique, things like reviews from happy customers who have worked with other professionals in comparable fields or how long they've been working on their trade as an entrepreneur themselves.

This type of data gives potential clients something more than just words to go off. Also, when considering hiring someone, it provides real insight into whether this particular individual would be a good fit.

It’s not enough to just produce content: you need superior quality. With so many options available, your potential clients can become overwhelmed and may not be able to tell which source is legitimate or accurate but we can help you with that.

If you're looking to improve your content marketing strategy in real estate, contact Ardor SEO today! We offer a variety of services that can help you create high-quality real estate content that will stand out from the competition.

In today's world, digital experts are affordable and employ teams of experienced professional IT and content professionals. Our team is a vibrant mix of talented real estate professionals and writers who live, breathe, and create an all-things-real estate. If you find yourself too busy or overwhelmed by the things you must do to soar to the highest visibility to both buyers and sellers in your area, don't be shy - discover real estate SEO experts.

About the author 

Kris Reid

Kris Reid, the Coolest Guy in SEO, is the CEO of Ardor SEO. His expertise lies in helping real estate professionals get more leads and customers to predictably grow their business. Get to know Kris and learn more about our team here.

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