Here’s one secret every real estate professional knows – traditional marketing strategies are obsolete in today’s real estate market. The advent of the internet and social media platforms has transformed how real estate agents connect with potential clients. Statistics show that 90% of real estate professionals use Facebook to promote their property listings. The NAR also …
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The demand for eco-friendly houses continues to rise across the US. In fact, homes rated as energy-efficient sell 2.7% more than unrated apartments. The statistics also show that 49% of Americans value eco-friendly features over luxury elements in a home.With eco-friendly houses becoming more of a preference for home buyers, many realtors are tilting toward …
Here’s a picture for you: You’re a real estate agent, trying to make a name for yourself in the industry. You’ve heard all the buzz about social media and how it’s the key to success in today’s digital age. So you load up Facebook and set up a page. While at it, you set up …
The real estate industry has changed over time, and it’s still evolving. Today, real estate marketing ideas are more or less disruptive as different agents try their hands at new innovations. A good example is the use of listing AI tools to create property descriptions. AI writing tools — like ChatGPT — are gaining traction. They’re …
Every luxury real estate agent must know the needs of wealthy buyers to successfully break into the market. By adequately understanding buyer trends and recent statistics, luxury realty professionals can create a rock-solid plan to meet the rising demand for luxury listings. Luxury homes have defied the general demand dip seen in more affordable homes. …
Financial independence is a prize many realtors crave to win someday. However, after failing multiple times, most real estate professionals tend to resign to their fate of never making it past the glass ceiling. If you’re in this situation, now’s the time to step into the other part of the divide tagged “success.”The other side …
The real estate market is super competitive. According to the Association of Real Estate License Law Officials (ARELLO), over 3 million real estate licensees exist in the United States alone. With these numbers increasing each passing day, realtors must seek ways to market their services and attract paying clients.But with different marketing routes available to …
One of the top goals of real estate professionals is reaching potential clients and establishing trust in a crowded and competitive market. In today’s digital age, you can easily rely solely on social media and email marketing to generate leads — essentially inbound marketing tactics.However, this single source of insights creates stereotypes, posing a problem …
Succeeding in the real estate industry is no mean feat. Statistics show that 85% of real estate agents fail within their first five years as property investment professionals. Interestingly, lack of mentorship is one of the most significant reasons several realtors fail to reach their potential. A real estate mentor provides the guidance, tutoring, and support …
Search engine optimization (SEO) is a critical aspect of online marketing that helps businesses of all sizes to drive organic traffic, generate leads, and increase revenue. Due to the intense competition in the real estate industry, having a strong online presence can help real estate agents to stand out from the crowd and attract more clients.However, …
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