TikTok is a popular social media platform that allows people to make quick videos. It's an excellent marketing option for real estate agents because it lets them reach their target audience with creative and relatable content, which also helps generate new leads!
Keep reading if you're interested in learning more about how this app can help your business grow--or even just what TikTok means. However, at this point, it'd be best to disclose that TikTok doesn't lead to conversions because the app is most popular amongst teenagers, who aren't part of your target audience and without much spending power.
Therefore, you'll need the services of an SEO expert to help you explore other relevant marketing strategies and convert leads to paying clients.
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Why Real Estate Agents are Turning to TikTok
Keeping up with the times can be challenging for a real estate agent. You need digital marketing to get more clients and build your real estate business. Here are some reasons for TikTok's increasing popularity amongst realtors.
Quick Engagement Using Call to Action
You can get engagement on TikTok by asking a question or putting a call to action at the end of your real estate TikTok video. These generate DMs and comments on your post. In addition, asking a question increases the engagement on the post and boosts it for successful SEO digital marketing.
However, keep in mind that the engagement might not necessarily lead to sales of your houses. Hence, you need to use effective marketing tools to achieve optimal results.
It Enables Authenticity
TikTok allows real estate brokers to be their real selves. They can make videos of their luxury home tours in a unique style. Besides, TikTok trends help them connect with a broader audience and find more people to sell houses.
The uniqueness in their content attracts the interest of their followers and ensures a successful digital marketing strategy.
Educate Your Followers
As a real estate broker or coach, use TikTok to educate followers about real estate properties and other related information. You can use viral real estate videos for SEO digital marketing by talking about tips to know before investing in a property, buying vs renting, how to find a home inspector, and more.
You Can Generate Leads Using Humor
Real estate can sometimes be a boring subject. TikTok users love watching viral videos that make them laugh. Hence, most real estate agents have discovered that using humor can make real estate content captivating and exciting.
Creating videos of house tours combined with comical skits can make the house memorable, creating more opportunities to make money. It's a fantastic SEO marketing strategy that makes real estate brokers unique and popular, though there are other more powerful social media marketing tools available.
Some Famous Real Estate TikTok Accounts
1. Steve Soucie
This real estate coach, agent, and mentor shares real estate lead generation tips with his 72k followers. He also posts real estate TikTok videos educating each home buyer with investing insights. The real estate content is informative, fun, and entertaining.
2. Daniel Heider
This real estate coach uses TikTok for marketing his real estate business. He posts videos of east coast luxury homes for sale. He gives his followers (over 2.6 million) a home tour of luxury homes.
3. Inspector AJ
This professional home inspector shows people who need to buy properties what to expect when inspecting homes. He also talks about home inspection failures. This property inspection guru offers his followers home improvement tips and helps educate every home buyer.
Tiktok for Real Estate Agents
Although TikTok might have begun as an entertainment platform, it's fast becoming one of the most powerful digital marketing tools around. Several businesses are taking advantage of the platform to get noticed and build their brand's presence online with millions of followers.
However, ensure you also incorporate a more effective real estate digital marketing strategy, especially SEO to convert leads into paying customers, seeing as TikTok is used by mostly teenagers, making it an ineffective tool for lead conversion.
The following are practical steps on how to use TikTok for real estate marketing.
Give Insights on Renovations and Flips
Several home flippers are getting massive success on this platform. Some have garnered hundreds of thousands of followers by documenting how they flipped their dream house. A home flipper amassed almost one million likes after posting before-and-afters of his project.
You shouldn't be too surprised, people love a Cinderella story, which most flips offer. You can also take advantage of this social media platform by creating transformational videos of your properties — as dramatic as possible.
Give Valuable Insights
Real estate agents can also establish themselves as experts in the field using TikTok. Answer frequently asked questions; offer tips, hacks, and advice; address myths in real estate; give an insight into what you do and how it's done.
Most people are often interested in growing financially and building wealth. Hence, if your informative content can address these goals and you post consistently, expect to gain some decent traction.
Offer Tours of Flipped Listings and Rental Properties
If you're looking to sell a property or fill a vacancy, reach potential customers in an area by using local tags. If you're in California, you can use #CaliforniaRentals, #CaliforniaRealEstate, #CaliforniaPlaces, #CaliforniaTikTok, and several other related tags. Leverage the search tool on the app to get tags specific to your area or city, and use them on your page.
Highlight Your Amazing and Shocking Experiences
Since it's a short-form video app, your TikTok content should be quick and captivating to be impactful. A smart strategy is to create a short video around each amazing aspect of the job.
If you recently sold a $1 million property, document it. If you found a raccoon infestation in a foreclosed home that you purchased, create a video catching the critters. You'll be amazed at the number of views these kinds of viral posts can generate within a few hours. However, keep in mind that the number of views doesn't translate to new leads. You can take advantage of other effective digital marketing strategies for your business.
Network Using Hashtags
You need people to achieve success — and the broader your network, the more cash, deals, and insider knowledge you can access. If you're looking to increase your professional connections, ensure to follow other real estate TikTok influencers with success stories, comment on #RealEstateTikTok and #RealEstate content.
Final Thoughts
Whether you're a first-time homeowner or a real estate agent, it's important to adapt and utilize digital marketing strategies. However, keep in mind that TikTok is primarily meant for having an online presence for your business instead of generating sustainable leads.
Many realtors spend lots of time and money on generating less quality traffic. While it's great to explore every social media platform to generate leads, if you're going about it the wrong way, you won't be able to convert them to paying customers.
That's why you need to hire an SEO marketing company like ArdorSEO to help position your agency in front of millions of people using Google to search for properties, generate quality and sustainable real estate leads, convert them to paying customers, and grow your agency.
In today's world, digital experts are affordable and employ teams of experienced professional IT and content professionals. Our team is a vibrant mix of talented real estate professionals and writers who live, breathe, and create an all-things-real estate. If you find yourself too busy or overwhelmed by the things you must do to soar to the highest visibility to both buyers and sellers in your area, don't be shy - discover real estate SEO experts.
