Video marketing is a great way to reach potential home buyers, but it can be challenging to know where to start. There are so many types of video content you can create that it makes the process even more difficult. It's important to get started today because video marketing is growing and you need to be part of that growth. If your real estate business is struggling, video marketing for realtors could be your golden ticket to success.
In this guide, you'll learn everything you need to know about video marketing for realtors and what is the best way to use video in your advertising.
Create real estate videos that drive action
Creating real estate videos is a great way to market your listings.
For example, you can make Reels with photos, use reverse audio to make your videos more fun and catchy, share home-buying tips, etc.
Once your videos go live, don't just call it a day. Real estate videos can be used to generate leads, educate potential buyers and sellers, and connect with homebuyers in a meaningful way.
Make sure your real estate marketing video is high-quality
When you're trying to sell a home, nothing beats a high-quality video. It can make all the difference in the world for your potential buyers, and it can even help you close a deal that would have otherwise fallen through.
But what does "high-quality" mean? And how do you get there? Well, we're here to help!
First things first: make sure your real estate marketing video is in HD. If possible, shoot in 4K—it's worth it! Not only will this give your videos a crisp look that will impress your clients, but it'll also help them stand out against other realtor videos on YouTube. And let's face it: these days everyone has a camera on their phone and can shoot their own promotional materials whenever they want—so if yours aren't up to par with what people are used to seeing, then you're going to lose out on some serious sales opportunities.
The next thing you need to know about creating high-quality real estate marketing videos is that lighting matters. You want them to be bright and clear so that viewers can see everything clearly within the frame—this will make them more comfortable with what's going on in front of them
One way to do this is by choosing the right equipment and video editing software.
Focus on the highlights
When you're marketing your real estate business, it's important to focus on the highlights.
You have an opportunity to show off all of your favorite aspects of your business, so don't waste time on the mundane or obvious.
Here are some highlights to consider:
- The best agents in the area
- An impressive listing inventory
- A great reputation among other agents and clients
Shorter videos tend to attract more views
We've all heard it before: shorter videos tend to attract more views. It's not a new concept—it's been proven time and again by social media platforms and marketers alike. But why is that?
The answer, in short, is that people don't have time to watch long videos. We're all busy! And while we may love learning about your new real estate listing or seeing the latest listing you've posted on your website, chances are we don't want to spend more than five minutes doing it.
But how much time should be spent on each video? Well, that depends on what you're trying to do with your marketing strategy. If you want to show off the amenities of a home or apartment, then a shorter video might be best because it can highlight all the great things about your property in just a few minutes. If instead, you're trying to tell a story about why people should buy from you (or even just visit), then a longer video might be best because it allows for more storytelling and character development.
So make sure that whatever length you decide on from trimming videos into multiple short clips as long as it matches the audience who will see them!
Create promotional real estate videos
If you're a Realtor, you know how difficult it can be to stand out from the crowd. The competition is fierce, and there are more ways than ever to lose clients—from social media to Google search results.
One of the best ways to get noticed is with promotional real estate videos. These videos can help you stand out by giving potential clients insight into your personality and approach, while also providing them with useful information about products and services. Best of all, they're incredibly easy to create!
Add a voiceover to your real estate marketing video
Good video marketing for realtors is all about voiceover.
A good voiceover can make or break your video. You can have the best script in the world, but if your voiceover doesn't match up with it, it's not going to sound natural.
You want your voiceover to be warm and friendly, but not too much—you don't want it to sound like you're reading off a script. The more natural and conversational you can make it, the better.
Kickstart your real estate video marketing with the simplest video maker
If you're a real estate agent, you know that video marketing is one of the best ways to attract new clients.
But what if you just don't have the time or expertise to create videos on your own?
You're in luck! There are plenty of tools out there that make it easy for you to get started with video marketing—and one of them is VEED.
It's a free online video editor that works on your Windows or Mac computer, no software download or plugin is required. The software will automatically add music and graphics and turn them into a professional-looking video. You can even choose from different backgrounds and text colors to give your video more personality and stand out from competitors' ads.
And when you're done with your video, upload it onto your website or social media pages so potential clients can watch it whenever they want—whether that's before showing up at an open house or after they've gotten home from looking at homes for sale.
Utilize the most powerful video marketing medium: YOUTUBE
As a realtor, you can use YouTube to reach a huge audience of potential clients. This platform is the second most visited site in the world. YouTube has become an important part of many marketing strategies because of its high engagement rate. Video marketing on YouTube is one of the best ways to increase your brand visibility, build trust with customers, and drive sales.
YouTube is often considered one of the best video platforms for SEO because it's owned by Google, which ranks highly in search engines. This means that when people search for specific keywords related to your business, they could find your videos right away. For example, if someone searches "real estate agents near me," your video will appear on their results page as one of the top results! That means more views for YOU!
Optimize all of your real estate videos for search engines
Optimizing your real estate videos for search engines is a great way to get more traffic to your videos.
When you optimize your videos, you're making them easier for search engines to find and categorize. You'll want to make sure the title of your video is relevant, use keywords in the description, and include any other relevant information that will help people find it.
You can also optimize by using tags. Tags are words or phrases that describe what your video is about. For example, if you were filming a neighborhood walk-through video and wanted it to show up when someone searches "neighborhood walk-throughs," you would tag it with "neighborhood walk-through" and related terms like "real estate."
Real estate listing videos
Real estate listing videos are a great way to share your listings with potential buyers.
With a video, you can give viewers a sneak peek into the home and its features, as well as highlight its location. You can also add in details about the neighborhood, nearby amenities, schools, or other information that will help buyers decide if this is the right home for them.
The best part is that you'll be able to reach people who are not only interested in your listings but also those who aren't even looking yet! If someone watches one of your videos on YouTube or Facebook and likes what they see, they may come back later when they're ready to buy.
Showcase Your Team
As a realtor, you know that good marketing is key to getting your client's attention. But what if you could do more than just market your services?
What if you could also market your team?
Your team members are the backbone of your business; they're the ones who make sure you have everything needed to get the job done and do it well. They're also the ones who help build trust with clients and create a connection between you and your clientele.
So why not showcase them in your videos? Let them talk about their experience working for you and what it's like working for [company name]. A well-crafted video will help establish trust between you and your clients—and it will help differentiate yourself from other realtors out there by showing off both your expertise as a realtor and your team's skillset.
Create "How To" Videos For Buying And Selling Real Estate
A how-to video is a short, entertaining, and educational video that explains some process or product in an easy-to-understand way. They're great for marketing real estate because they allow you to explain the process of buying or selling a home in a fun and engaging way. You can use them on your website, in your email newsletters, or even on social media to get clients interested in your business. Here are some tips for creating one:
1. Keep it short! To catch someone’s attention, keep your videos short and sweet! You can maximize views by trimming videos between 30 and 45 seconds long—anything longer than that will likely be ignored.
2. Use lots of visuals! You want people to understand what you're talking about, so show them!
3. Make sure it's engaging! You don't want your viewers falling asleep halfway through the video—try adding some humor or a joke if you can!
Use Annotations in your youtube videos
Do you know what's great about YouTube? You can add annotations to your videos.
Annotations are little pop-ups that appear on the screen while you're watching a video. They can be text, links, or even images!
So why do we think you should use them? Well, for one thing, they're a great way to engage viewers and encourage them to keep watching. If you've ever watched a video without annotations and felt like you were missing something—well, now you know why.
But what if your viewers don't have annotations turned on? No problem! YouTube will still show the content of your annotation as a separate card below the video player. This means that even if someone doesn't want to watch your video with annotations enabled, they'll still be able to see at least some of what you want them to see.
In other words: Annotate away!
The Power Of Testimonials
Testimonials are one of the most effective ways to convince prospects to buy your product, service, or opportunity. For real estate agents, it can be an invaluable way to secure more leads and close more deals.
But how do you get those testimonials? And what should they say? What's the best format for them? We've got answers to all of these questions and more!
Why Testimonials Are So Effective
There's a reason why testimonials are so powerful: people trust other people, not companies or brands. When a prospect sees that someone else has already purchased your product or used your service and has nothing but good things to say about it, that makes them feel much more confident about signing up themselves.
And when it comes to real estate agents, potential clients are especially vulnerable because they're looking for someone who can help them find their dream home—and they want someone who knows what they're doing. That makes testimonials even more important than usual: if you can offer evidence that you know what you're doing, you'll be able to convince more people that their dream home is out there waiting for them!
List-Based Videos
List-based videos are a perfect medium for real estate agents, as they are often looking for a quick and easy way to convey information to their audience. List-based videos can be used to show off the benefits of your listings, or even to help potential buyers understand the process of buying a home.
In order to create a list-based video, you'll need to come up with a list of interesting points that will help your viewers learn more about real estate in general. You could use this list as the basis for an informative video about how to buy a home or even just throw it into your marketing material.
Promote each of your videos across social media
Social media is a great way to market your video. Every time you post, make sure to include a link to the video in the description. This will ensure that anyone who clicks on your post can easily find what they are looking for.
There are also some great sites that allow you to embed your video into their platform and share it with their users. One such site is Youtube, which allows you to embed videos from other sources as well. Read next: YouTube for Realtors: How Real Estate Agents Can Benefit From This Social Media Tool.
The best part about this is that it will help increase the amount of exposure your video receives, which means more views and conversions!
Crafting your real estate video ads like a pro
To craft your real estate video ads like a pro, you need to know what your audience is looking for.
Your audience is watching your videos on their phones, tablets, or laptops. They don't want to sit through an hour-long video—they want the information they need quickly and easily.
Your videos should be short: no more than one minute in length. This will ensure that viewers are able to watch them without feeling as if they're wasting their time.
You also need to make sure that your videos are engaging and interesting. People will stop watching videos that aren't interesting enough for them to keep watching—and if they stop watching, then you won't get any leads from them!
It's important to know how long it will take you to create the video before you begin filming so that you can plan accordingly with your schedule and make sure everything goes smoothly without anything getting pushed back due to last-minute changes or delays in filming/editing/etc...
Best apps for real estate agents
Real estate agents are a special breed. They have to be able to manage all kinds of situations, from negotiating with clients to making sure their property is ready for showings.
So it's no wonder that there are so many apps out there designed specifically for real estate agents! Here's a look at some of the best apps for real estate agents:
1. Zillow: This app is perfect for when you want to find out how much your home is worth. It will give you an estimate based on certain variables, like square footage and the number of bedrooms. You can even use this app to help set up a listing with photos and other information about your house.
2. Redfin: With this app, you can search for homes in your area as well as get advice on buying or selling property from industry experts who have years of experience helping people just like you do, just that!
3. RealtyMogul: This app helps agents keep track of their leads by sending them daily emails about new opportunities that might not otherwise be available to them through traditional means (like cold calls).
CREATE A SERIES OF MICRO-ADVICE VIDEOS — ONES FEATURING QUICK TIPS
If you’re a realtor, you probably know that video is one of the best ways to increase your business. But figuring out how to create a video marketing strategy for your real estate business can be tricky.
Fortunately, we’ve got some tips for you!
First things first: don't focus on one big video. Instead, create a series of micro-advice videos—ones featuring quick tips that are just long enough (around 15 seconds) to stand out from other content. These videos will help you reach the people who need your services and stay top of mind with existing clients.
Micro-advice videos are also great for social media posts because they're fast and easy to share with friends and followers. You can post these videos on Facebook, Instagram, Twitter or any other platform where your audience hangs out so they'll be able to see them no matter where they are.
If you have a lot of ideas for micro-advice videos but aren't sure which ones would be most effective for your business, try asking yourself these questions: Which topics do most of my clients struggle with? What kinds of questions do my clients ask me? What problems do my clients want help solving?
Drone videos
Drone videos are a great tool for realtors to use. They can help realtors capture the beauty of their properties from a bird's eye view, and showcase how the property is situated in its surroundings.
Drone videos are also great for showing off a property's interior in a way that would be difficult or impossible to do with traditional video equipment.
In addition, drone videos can be used to show off the features of a property that would otherwise be hard to see in person: The roof, the pool area, an outdoor kitchen or patio area, etc.
The best thing about drone videos is that they are easy to edit together with other types of footage—you don't need to hire an editor or spend hours trying to get the right shots together before you can start marketing your listings online!
Bring Video Production In-House
Bringing video production in-house can be a great way to save money, but it is also complex and requires careful planning.
Here are some of the main things you should think about when bringing video production in-house:
1. Consider the cost of hiring an external company vs. using your own employees or freelancers. This will depend on what you need the video for, how often you expect to use it, and how much work is involved in creating it.
2. Think about whether you have the right equipment for producing videos (laptop cameras may not be good enough for some jobs). If not, consider renting or buying new equipment as needed.
3. Make sure that everyone has access to the same version of the software so they can edit together seamlessly (iMovie or Windows Movie Maker). You should also make sure everyone knows how to use these programs so they don't end up with unusable footage at the end of each shoot day!
Facebook live
Facebook Live is a powerful tool for real estate agents. It's a great way to connect with your clients and keep them up-to-date about what's happening in the market.
Here are some tips for using it effectively:
1. Make sure you're ready before you start streaming. Make sure your lighting is good and that there are no distractions behind or around you (like pets!). Also, make sure you sound good - practice before going live!
2. Be prepared to answer questions or have conversations on the fly while streaming. You never know what they might ask!
3. Use Facebook Live as an opportunity to build relationships with potential buyers or sellers - they'll appreciate that you care enough about them to take the time to talk directly through Facebook Messenger instead of just emailing back and forth all day long!
Takeaway
In this digital age, people are increasingly turning to video as a means of connecting with brands. Real estate is no different. That's why video marketing for realtors can provide your company with an edge over competing agents when it comes to attracting new clients and building those all-important relationships. A smart agent will find creative ways to integrate video into their overall marketing approach. If you haven't done so yet, take some time to brainstorm about how you could use video marketing for selling homes or buying homes.
