Kris Reid, The Coolest Guy in SEO, in an SEO podcast hosted by The App Guy
Kris Reid, The Coolest Guy in SEO and owner of SEO business Ardor Media Factory, spoke to Paul Kemp from The App Guy Podcast about how his business began to take off online and what life is like as a successful SEO entrepreneur.
Starting as an idea in his head that became the foundations for an SEO business that has since gone global, Kris speaks exclusively about how Ardor Media Factory has exploded into the world of SEO and the tools and tricks that got him to where Ardor Media Factory is now. Learn from this entrepreneur podcast about how to be an entrepreneur online, the ins and outs of being and online entrepreneur and exponentially starting an SEO business no matter where you are in the world.
Paul Kemp -
Podcast SEO Host of The App Guy
The App Guy Paul Kemp is a podcast host for The App Guy Podcast that posts regular podcasts each week on his main website The App Guy. His work is focused on making high quality applications (including SEO Apps) and interviewing experts in various areas of online marketing, as well as delving into the question of how to become a successful entrepreneur online.
Interested in learning more? You can make Kris' words and motives a reality with our services, sign up today!
PK: Before I start this show I do confess that I had a little bit of technical issue with my microphone. So I have edited down my side a little bit just to make it a bit easier for you to listen to. You still get the content from the guest I still think it is very good episode. Apologies for a little bit of crackling on my side but let me get into the episode now.
Welcome to another episode of The App Guy Podcast I am your host Paul Kemp. I love this podcast, I seriously love it. I say every episode it is a global podcast SEO, we do go around the world and that is what I am doing for you. I go and interview and chat with some of the most interesting entrepreneurs that just making it and crushing it and I want to say global I mean global so here we are I am chatting with someone who is calling in from Cambodia okay so, his name in Kris Reid and he is the founder of Ardor SEO you can go and check out his website by going to ardorseo.comand I will have full show notes at theappguy.co episode 321 and you can get links to his website. Kris is here to talk to us about SEO website and I think it is going to be very relevant to us as entrepreneurs and how to be an entrepreneur online. Kris welcome to The App Guy podcast.
KR: Hey folks that to having me man.
PK: Yeah thanks for coming on. I tell you the thing that the listeners will be really wanting to know we are app builders. We do a lot of stuff with apps but we do know we need websites. We need websites to draw traffic to because that ultimately then leads to more downloads. What can you help us with in terms of like just having a web presence and sending traffic to the website?
KR: Well I mean that is a big opening question just there (laughs). Funny enough that is how I kind of got started in the game myself. Years ago-I am a software engineer and I was playing around, building an online game just kind of to learn some new skills. I have never done internet programming before. As the little game was coming to fruition I was started wondering how I am going to get people to play it. I started researching about SEO and I developed my business from there. Obviously, if you are an app developer you don’t really want to be a SEO yourself because it is a whole different ball game and it is a whole industry in itself. I mean to keep it simple you want to get your apps out there solving some sort of problem like whether it is to help scheduling or bookings of something or whatever your app does, then you should clearly have that on your website. It is generally when people go to Google, they are looking to solve a problem so they are typing in “how do you fix some scheduling problem” or "how do you solve this”. So if your website clearly states that that is what you do then it should be pretty easy for google to pick it up and you know show you at the top, it depends again how competitive your niche is.
PK: No, listen I mean this is actually very relevant because what we are learning is that there is a big divergence between how people search on the app stores and how we search within google. But you just reminded me that of course all the apps tend to solve some problems. Why are we not making more use of the internet and Google search and putting websites up that would then direct traffic to certain solutions of those problems that would ultimately go to the download page.
KR: Yeah I mean for sure. Google is trying to help the user, you know, it is there goal to make searches easy as possible for the person that is visiting Google to find what they are looking for. Generally, if you have a niche app there is not much competition in the market place or there so. If you had a hotel booking app then you competing with booking.com and hotels.com. It is going to be different but you know, it depends on the value of that niche to how competitive the search is going to be, yeah you're going to have to work that out for yourself.
PK: Kris, I kind of skipped over this and again this is kind of for an inspirational podcast I have had people who are listening to this right now and who have changed their lives because of listening to the guests. You have a very inspirational life because you are there in Cambodia working with very good internet speed and on online business perhaps you can take a minute to describe your surroundings and what it is like to actually be based in Cambodia.
KR: I first came to Cambodia about four years ago and I was just kind of passing through on my way to the Philippines, I had – I already had lots of online staff in the Philippines then so I was heading there because Philippines got excellent English skills and I have been living there the last three years and built our office there and it is growing really great. Our office manager, she worked with me online beforehand. She’s been with us six years now and she is able to manage the whole office without me there. I then came back to Cambodia because I really like it here plus it has-there is a lot more expense so yeah— we are at that level that we can higher native English speakers which is you know- they generally have a bit better skill set which we are after now like-since moving to Cambodia which was in November, we only opened the office here in January. Since then we have hired Serge, our project manager he is from Belgium and he got so much knowledge that we don’t have so he is bringing so much more to the team and allowing us to get more out of our team and you know grow a lot faster.
PK: So let me understand where you are in entrepreneurial journey then, in Cambodia in your team from Cambodia.
KR: Yeah I mean like as I've said this so many times cause it is a fun place to live, Phnom Penh and so there is a lot of people that want to have their experience from a different like - another guy just started working with us, he is a British salesman. He works great, he now focuses on our British clients because people always have a better pull from people with their own country, like the majority of our customers are Australians because I deal really well with Australians so I am hoping that he will have the same success in the UK and really grow our business there.
PK: What sort of budget you need to have to live there, in Cambodia?
KR: Well it varies. I mean that is one thing I do love about Phnom Penh you can go get dinner for a dollar or two and you know there is all the expensive restaurants where you can go and eat food. In fact there is a French restaurant that nearly blow my head off though, man you wouldn’t find something this expensive in Paris. It's got all ends, but generally, a nice restaurant will cost you like five, six dollars for a really nice meal. My friend from university, we both have been building our business over the last couple years and he is based in the UK these days and it just blows my mind the struggle that he has, because yeah he has got to pay for getting around the UK and living in the UK and he is looking at hiring his first thousand and now just the expense of it, it blows my mind, like wow move out to Asia and hire five salesmen here.
PK: Right. OK. So let’s talk about your journey with Ardor SEO.
KR: I mean Ardor SEO is an ever moving game. It is kind of us again Google often time. Google’s is trying to provide the best search without anyone doing anything that would work fine, but until someone starts doing SEO then everyone has to do SEO it is whoever SEO saw it the most is going to get all the traffic. You know every key word is worth a lot of money like you know plumber, New York can you imagine how much that’s worth you know. So what we generally do, we work with website companies and SEO companies and they deal with the customer and the unpaid stuff. They make sure that the pages describing the products that the customer has and the solution that it fixes the problem and that kind of stuff.
So Google knows what the page is about and what we do is build the authority of that page and the trust of that page with off page-it is called offsite SEO. One of the fundamental things with Google –so if you have two websites that pretty much have the same product and same quality, which one is it going to put on top of the other one? It is going to be the one that has the most trust and the most authority and that comes from whose linking too. So you can imagine if you are-you got a pod-an app about whatever and the BBC has written an article about you and a linking to you then that’s going to give you so much trust and credibility with Google. So it is a who is linking you and who is talking about you that theGoogle is looking at and they will throw you on top of your competition, so that what we do, that’s what we do.
PK: If you are genuine, hopefully there would be a genuineness come back and you tend to get the best from the internet if you open in genuine and transparent.
KR: I actually got an evil guy at the moment that is trying to cyberbully me and trying to harass me. You know I just take it like-it just that I have got to a level now that I that I kind of have criticism and it kind of makes me like a celebrity. You imagine how many people say bad things about Paris Hilton. She is also - it’s like she just got to deal with it that is her celebrity status. If you are going to be on the internet some point in time someone is going to say bad things about you. Is that really to stop you from doing what you want to do?
PK: How expensive was the whole last year?
KR: I mean that is really hard. Its-its-I mean the return on investment you can start off really small or go real big. Imagine how much corporations spend on SEO but one thing that a lot of corporate companies like is Google adverts and Facebook marketing because you get-you can instantly see what the result are. It is hard to judge what is getting you there, because you have to do so many different things. You manipulate your website, good content, get links there, get social traffic and your rankings go up but it is hard to ascertain exactly what it was that made your ratings go up and Google wants to keep it that way. Like I think, with google updates about two years ago when they brought out the penguin and panda which really scared the devil out of everyone, was to shake a lot of money out of SEO because google does not make any money from SEO they make money from adverts and people pay for advertising on google. I think it scared a lot of people out of the SEO realm so rather-especially big businesses they just don’t want to touch they rather spend the money on adverts because you know what you are going to get. I mean it is very expensive but you know if you spend a 100 dollars you going to get X amount of clicks.
PK: SEO goal here is for the audience is to send people to a website that ultimately get something to click that little icon that says download our app, it can either be the google play app or the apple app store app.
KR: Certainly split testing is very valuable. There is a tool that will come to me in a little bit Neil Patel’s tool.
PK: Now here is an ex guest on the show. You just reminded me.
KR: He's got a great tool for split testing. Maybe you should put it in –it got a really funny name, but anyways maybe you should put it in the –crazy egg! Crazy egg! That’s it! I finally thought of it. In the end I wanted to –to kind of suggest is well this is what I did when we were quite small, in it could probably work in the app zone too. It is like know who your customers are so you know what they want so you know and then you can also get their reviews. It is like get them to like your Facebook page, get them to follow you on Twitter. It is something that I have been testing out with twitter recently which I always get people following me and I don’t even tweet anything so I don’t know why. I have been tweeting directly to people who follow me and hashtag something like SEO or marketing or content marketing and then I get a stream of new followers. It just keeps growing.
PK: So let us break that down. You get someone who follows you, you then do an act back to them. Is this a physical thing, are you using a tool to do it?
KR: No, I am doing it manually. So when someone follows me I get an email and then I send them a direct message through Twitter and you know its public to everyone. I say “oh thank you Paul for the- you know for the follow” #SEO, #marketing and then ten minutes later I will have three more followers.
PK: Wow there is a good tip.
KR: Yeah for sure, even like-even those tweets quite a few of them get favourite-d by other people. I am still trying to work out what’s going on there. It certainly builds your profile.
PK: Yeah that is good advice, now there are two things we like to do actually Kris before we say goodbye, I do this will most guests, is one where we try to come up with new ideas for businesses or apps. Would you be able to give us a like a big pain point that you currently experiencing in your work?
KR: The real pain at the moment is that I am out of my depth of knowledge so, as I said I am a software engineer and we're currently building a sales team. I have always been primarily the sales guy but now I have a couple sales guys and it’s something that I don’t know how to do. So I am not sure how to solve that problem if I did I would have had it solve. I am reading a lot of books and trying to yeah learn how to- that is the primary reason why we have a Belgian project manager now. He is taking over so much of my job to manage all of the other stuff and allow me to focus on sales and building that sales team.
PK: I think you have come up with a very interesting idea. There are some maps of potentially solve this already but I think there is more room to get to what they say niched down.
KR: Communication is speaking with peers about your business and their ideas. I mean there is a great website that I joined recently, I have not been included in a member yet but its cool…where is my brain. Mastermind. You know that people have masterminds where they discuss their business plans and how things are going and what not. Where you signed up of this is really good. It had like you know where your business at like, are you part time are you full time, estimated revenue. Kind like how important is it for people in the mastermind to be your level higher or lower or the same time zone or same country. I thought hopefully it would be able generate some good people to speak with but my best friend is going through a similar journey. We have skypes regularly and discuss. He is in a completely different business. We discuss each other businesses all the time and try and throw around ideas of what works and what doesn’t and try and help people grow,
PK: OK here is the idea, this is a genius idea. As a lot of different SEO apps that do different things but there is no app dedicated towards masterminds and specifically like channels or certain types of masterminds and if he had an app that was like a curated list of mastermind and had all the tools within that app so you can record the conversations during the mastermind and refer to them when you need to and you can maybe get- when you are having a mastermind do you have a virtual assistant join that mastermind and they transcribe the content and they put that into your notes. I mean how cool could that be?
KR: I am buying it right now.
PK: So what are the one or two apps that you can recommend that you think we may not have come across before?
KR: For computer geek I am not that geeky. I don’t really use that many apps. The main thing I use is the Google calendar on the first page of my home screen, that is the main app that I use.
PK: Kris this has been wonderful wish I was there with you. I think I would be pretty close to you in some point in Bali which is not too far away and but thanks for coming on the show. Is there anything that you think we missed out on?
KR: No not at all, anytime any listeners want to have a chat about SEO, I mean, I live and breathe it feel free to contact me any time and answer any questions you might have.
PK: How can we do that? How do we contact you?
KR: My direct email is firstname.lastname@example.org
PK: Great! And I will say, I will make sure that goes into episode 321 of the show notes. Kris wonderful. Enjoy the rest of your day there in Cambodia and thanks for coming on the App Guy Podcast.
KR: Thanks very much.