Why do you need SEO link building services for your real estate website? The higher your website ranks on search engine results, the more organic traffic you'll attract. As you know, more traffic means more potential clients exploring your listings and services. It's like having a prime location in the digital real estate market where SEO link building is your key to claiming that top spot. In this post, we'll cover everything you need to know about real estate SEO link building services.


It's no secret that getting on top of a fierce competition within the real estate business is overwhelmingly stressful for agents and investors. With the changing search engine algorithms, reaching the right audience is difficult despite compelling content.

Imagine how frustrating it is when you have a well-designed website, but if no one can find it, you'll remain hidden in the shadows, and all your efforts might go unnoticed. It is the reason SEO link building services exist, to address these challenges. Don't miss out on what you could acquire from this article!

What is SEO Link Building and Its Impact on Website Rankings?

SEO link building is about acquiring high-quality backlinks from other websites to your own. These backlinks signal search engines that your existing content is valuable, relevant, and worthy of recognition. As you accumulate more authoritative backlinks, search engines view your website as trustworthy.

The properties on your website will be hidden away in the wilderness without SEO link building. No matter how good your offerings are, if search engines can't find you, potential clients won't either. But with appropriate link building strategies, you can catapult your website to the top search results.

How Backlinks Establish Website Authority and Credibility

In the eyes of search engines, not all websites are created equal. They need a way to determine which sites are more authoritative and credible than others. Think of backlinks as endorsements – when an esteemed website links to your real estate page, it's like vouching for your content's value.

Search engines like Google take these endorsements very seriously. The more quality backlinks you accumulate, the higher your website's authority and credibility become. As a result, Google and other search engines are more likely to present your site at the top of relevant results when you build links effectively.

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Quality matters over quantity. Backlinks from reputable websites hold more weight in boosting your website's search engine rankings. So, instead of chasing after random links, focus on building relationships with authoritative real estate bloggers, industry influencers, and other related businesses.

Unique Challenges and Opportunities in Real Estate Link Building

While link building is vital for all industries, real estate businesses face their own set of challenges and opportunities. The real estate market is highly competitive, and securing valuable backlinks can be a tough nut to crack. Additionally, real estate websites often deal with dynamic content, such as property listings which can pose challenges in acquiring backlinks for specific pages.

On the bright side, the real estate industry offers opportunities for link building. Real estate professionals can leverage local citations, neighborhood-specific directories, and partnerships with relevant businesses to build a strong link profile.

Benefits of SEO Link Building for Real Estate

Gaining a competitive edge is essential for success in real estate. With its benefits, SEO link building has emerged as a game-changer for real estate professionals. Learn the undeniable advantages of SEO link building and how it can help you thrive in the industry.

Enhanced Online Visibility and Exposure

By securing high-quality backlinks from reputable sources, your website gains authority and trust in the eyes of search engines. As a result, your site climbs up the search rankings, placing it in front of a larger audience searching for real estate services. Increased visibility means more eyes on your listings, more potential clients visiting your site, and more chances of closing deals.

Targeted Traffic to Your Real Estate Website and Increased Lead Generation

The goal of any real estate professional is to attract qualified leads interested in buying or selling properties. SEO link building does that by driving targeted traffic to your website. When you earn backlinks from relevant websites, you're more likely to attract users interested in your services.

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Let's say you specialize in luxury condos in a particular city. If your website earns backlinks from prestigious real estate publications or niche luxury lifestyle blogs, you're effectively reaching an audience that aligns with your target market

Building Authority and Trust Among Potential Clients

In the housing business, trust is everything. Potential clients need to feel confident that they are working with a knowledgeable professional. SEO link building helps establish your authority and expertise within the industry. When other reputable websites link to your content, it's a strong signal that your insights, services, and resources are reliable.

Furthermore, as you continue to earn backlinks from authoritative sources, search engines recognize your website as a trustworthy source of information. It leads to higher search engine rankings and a positive feedback loop of increased credibility and visibility.

Types of Links for Real Estate SEO

Let's explore different types of links that can supercharge your real estate SEO efforts and put your website to another level.

  • Editorial Links: These are links that other websites willingly place on their pages because they find your content valuable and relevant. Earning editorial links requires creating top-notch content that resonates with your target audience.
  • Guest Posting: This is a strategic technique for building links that involves collaborating with other real estate websites or blogs.
  • Local Citations: These are mentions of your business name, address, and phone number (NAP) on various local directories and platforms.
  • Social Media Links: They may not directly impact search rankings, but they amplify your content and expand your online reach. If users share your content on platforms like Facebook, Twitter, and LinkedIn, it sends positive signals to search engines about your content's relevance and popularity.
  • Niche-Specific Directories: These directories offer opportunities to showcase your expertise and connect with potential clients interested in your niche.

Link Building Service Providers' Strategies for Real Estate

What exactly SEO link building services do for real estate? Discover the essential role of link building services for real estate and how they leverage various strategies to secure your website's authority.

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Developing Engaging and Shareable Content to Attract Inbound Links

Think of your content as the magnet that draws other websites to link back to your pages. These services focus on creating blog posts, videos, and resources that provide tips for buyers and sellers or showcase local expertise. By investing time in thorough research and infusing your content with data-driven insights, SEO link building services position you as a go-to resource in your niche.

When your content adds value, other real estate websites, bloggers, and industry influencers will naturally backlink to your pages.

Building Relationships with Real Estate Bloggers, Influencers, and Related Businesses

These services proactively reach out to influencers and bloggers in your niche, collaborate on joint projects, and offer guest post opportunities on their platforms. By networking with local businesses, mortgage brokers, and home builders, link building services create a network of trusted allies who willingly share your content and link back to your website. It amplifies your online presence and strengthens your link profile.

Conducting Competitor Analysis to Identify Link Opportunities

By using advanced Search Engine Optimization tools, these services identify the backlinks your competitors have earned. Analyzing the quality and relevance of these links helps uncover potential opportunities for your website. Understanding where your competitors are featured, whether local directories, industry publications, or authority websites, allows link building services to replicate their successes and aim for achievements.

Creating Informative and Relevant Infographics to Earn Backlinks

SEO link building services create infographics that showcase real estate market trends, local housing statistics, or tips for first-time buyers. By embedding share buttons within the infographics, these services encourage others to share them on their websites and social media platforms. As your infographics spread across the web, so will your backlinks, enhancing your website's authority and reach.

Outreach and Link Reclamation: Reaching Out to Webmasters for Link Acquisition and Fixing Broken Links

Outreach and link reclamation are proactive link building strategies that yield impressive results. SEO link building services reach out to webmasters, bloggers, and businesses to request backlinks or mentions of your content on their platforms.

Additionally, link building services identify and fix broken links pointing to your website.A broken link building can harm your SEO and user experience. By reaching out to webmasters and suggesting alternative links or requesting link corrections, they reclaim lost link opportunities and strengthen your link profile.

How to Choose the Right SEO Link Building Service for Real Estate

Data reporting dashboard on a laptop screen.

In the ever-evolving digital landscape of real estate, finding the perfect SEO link building service can be a game-changer for your business. A well-executed link building strategy can elevate your online presence, boost your website's authority, and attract qualified leads. But with countless agencies and link building experts competing for your attention, how do you choose the right one? We'll guide you through the factors to consider when selecting SEO link building services.

Research and Evaluate Reputable SEO Agencies with a Track Record in Real Estate

The first step in your quest for the perfect SEO link building agencies is thorough research.

  • Look for link builders with a proven track record of success in the real estate niche.
  • Check their portfolio and case studies to see if they have worked with other real estate professionals and helped them achieve significant results.
  • Read client reviews and testimonials about the quality of their services and customer satisfaction.
  • Look for link building companies that are transparent about their approach and showcase real-life examples of their link building achievements.

Understand the Different Link Building Packages and Services Available

Take the time to understand what each package entails and how it aligns with your goals. A customized approach is essential since the real estate industry demands strategies to stand out in a competitive landscape.

Look for agencies that offer a range of link building services, including content creation, guest posting, outreach, and local citation building. A comprehensive approach will ensure your website gains valuable backlinks from multiple sources, contributing to your online authority.

Inquire About Link Building Strategies and Tactics Used by the Service Provider

Don't hesitate to inquire about the link building tactics they employ. A reputable link building agency will be open about their methods and adhere to ethical practices.

  • Ensure the agency follows white-hat link building techniques and stays up-to-date with search engine guidelines.
  • Avoid any service provider that promises quick fixes or guarantees instant results, as these can often lead to penalties from search engines and harm your online reputation.

Request Case Studies and Client Testimonials to Assess the Service's Effectiveness

Before deciding, ask for case studies and client testimonials from the SEO link building company. Real-life examples of their work will give you a better understanding of their capabilities and the results they can deliver.

  • Pay attention to the metrics and outcomes showcased in the case studies.
  • Look for agencies that have helped other real estate businesses achieve higher search engine rankings, increased organic traffic, and improved lead generation.

DIY Link Building vs. Hiring an SEO Service

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As a real estate professional, you may handle link building in-house or outsource it to an SEO service company or link building firm. But what's the better decision to make? Let's discuss the pros and cons of each approach!

Pros and Cons of DIY Link Building


  • Full Control: Handling link building in-house gives you complete control over the strategies and tactics.
  • Familiarity with Your Business: Your team knows your real estate business inside out, allowing for a more personalized approach.
  • Cost Savings: Doing it yourself may seem more cost-effective initially, as there are no external service fees.


  • Learning Curve: Effective link building requires expertise and time to master, which may divert your team from other essential tasks.
  • Limited Resources: In-house teams may have limited resources, making it challenging to compete with specialized SEO agencies.
  • Potential Mistakes: Without extensive experience, you may make mistakes that could harm your website's rankings.

Pros and Cons of Hiring an SEO Service


  • Expertise: SEO agencies have specialized knowledge and experience in link building strategies that can yield better results.
  • Time-Saving: Outsourcing link building frees up your team to focus on core business activities and growth.
  • Access to Tools and Resources: SEO agencies have access to premium tools and resources, which gives your website a competitive edge.


  • Cost: Hiring an SEO service involves an investment, but the potential return on investment can be significant.
  • Relinquishing Control: Outsourcing means entrusting your link building efforts to external experts, requiring open communication and trust.
  • Finding the Right Agency: Selecting SEO link building services company requires thorough research and due diligence.

The Level of Expertise, Time Commitment, and Resources Required for Each Approach

Eventually everything hits the bottom, and all you have to do is wait until someone comes along, and turns it back again.

DIY Link Building

DIY link building demands expertise in SEO and digital marketing. Your team needs to stay updated with industry trends and search engine algorithms. It also requires ample time for research, content creation, outreach, and relationship-building. While DIY link building may suit businesses with a dedicated and skilled marketing team, it can be overwhelming for smaller businesses with limited resources.

SEO Service Company

Hiring an SEO service brings a team of experts with specialized knowledge and experience in link building. They can devise and implement effective strategies, freeing up your team's time and resources. This approach is particularly beneficial for businesses seeking faster and more substantial results. However, choosing the right agency is crucial. Look for reputable SEO services with a proven track record in the real estate industry.


How Long Does it Take to See Results from SEO Link Building Services?

The time it takes to see results from SEO link building services is based on various factors, including the competitiveness of your market, the quality of the links earned, and the overall strength of your SEO strategy.

While some improvements may be noticeable within a few months, achieving significant results may take longer. Patience and consistent efforts are the secrets to long-term success.

How Can I Measure the Success of a Link Building Campaign?

Key metrics include the number of new backlinks, improvements in search rankings, increases in organic traffic, and conversions or leads generated from this traffic.

What is the Cost of Hiring a Real Estate SEO Link Building Company?

The cost to hire an SEO link building agency for real estate depends on the quality of links you're seeking and the specific services you need.

According to various sources, for link building specifically, pricing can range from $100 to over $1,500 per link, while an agency specializing in link building can cost anywhere from $5,000-$20,000 per month. Basic SEO plans, including keyword research, analysis, and on-page optimization, can range from $1,500 to $5,000 monthly.

Why Ardor SEO?

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Without having the right backlink building company, your website might not rank as high in search engine results, losing out on valuable clicks and potential clients.

While many SEO service providers use automated processes that often result in low-quality links, Ardor SEO takes a different approach. We believe in the power of manual link building to ensure each link adds value to your site.

Contact Ardor SEO, and invest in link building solutions with high-quality links today.

About the author 

Kris Reid

Kris Reid, the Coolest Guy in SEO, is the CEO of Ardor SEO. His expertise lies in helping real estate professionals get more leads and customers to predictably grow their business. Get to know Kris and learn more about our team here.

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