How to Find Real Estate Podcasts to Guest On (Using SEO Tricks)

To find real estate podcasts to guest on, search Google for shows that already invite guests in your city and niche, look up which podcasts your competitors have appeared on, then check each show’s website for real episode pages that link to guests. Score the shortlist on audience, website quality and fit, and pitch the highest scorers first. Podcast apps help, but Google finds more.

Most lists that rank for this topic are directories of national shows with no way to judge them. That’s a weak starting point for an agent, whose best guest spots are often small local shows. This article gives you the search strings, a way to borrow your competitors’ research, and a scoring table built around what a show does for search as well as for leads. It’s one part of a wider podcast guesting SEO strategy.

Which Google searches find podcasts that want guests?

The Google searches that find guest-friendly podcasts combine a topic or city with phrases hosts use on their own sites, such as “be a guest” or “guest application.” Hosts who want guests usually say so on a page Google has indexed.

Google’s own search operators page documents site: and notes that operators are bound by indexing and retrieval limits, so treat results as a starting list, not a complete one. Quotation marks for exact phrases and intitle: aren’t on that page but work in everyday searching.

The last string matters more than it looks. Shows about local business, money and homes reach people who will buy or sell, while agent-to-agent shows mostly reach other agents. For why local shows usually win for an agent’s search presence, read podcast guesting for local SEO.

How do you find the shows your competitors have been on?

You find competitors’ podcast appearances by searching their names next to the word “podcast” or “episode.” Agents who guest regularly leave a trail of episode pages, and every show on that trail has already said yes to someone like you.

1. List five to ten agents, lenders or other local professionals who are visible in your market.
2. Search "[their full name]" podcast and "[their full name]" episode in Google.
3. Search their name on YouTube and in Apple Podcasts too.
4. Check their website for an “As heard on” or media page. Some agents list every show they have done.
5. Add every show you find to your list, with a note of who appeared and when.

This is the podcast version of a backlink gap analysis: you are finding sites that link to people in your space and asking whether they would feature you too. Be respectful in your pitch. Mentioning that you enjoyed a specific episode is fine; framing yourself as a replacement for the last guest isn’t.

How do you judge a show’s website before you pitch?

You judge a show’s website by opening three recent episode pages and checking whether each one describes the guest, links to the guest’s site and is findable in Google. The episode page is where most of the search value of an interview lives, so a show with no pages, or bare pages, gives you less.

Check these on each show:

• Own domain or not. Episode pages on the show’s own website are easier to find and more stable than pages that only exist inside a hosting platform.
• Guest links. Does the page link to the guest’s website or only to social profiles?
• Link type. Right-click a guest link and choose Inspect. Google’s guide to qualifying outbound links explains the rel values: sponsored for paid placements, ugc for user-generated content, and nofollow when the site would rather Google not associate it with the linked page. Links with these values will generally not be followed.
• Indexed pages. Search site:theirshowdomain.com to see whether Google has indexed their episode pages at all.
• Show notes or transcripts. A written summary or transcript gives search engines and AI tools text about you to work with.
• Recent activity. If the last episode is months old, move on.

A nofollow link doesn’t make a show worthless. The audience, the brand mention and the episode page about you still count. The link type just tells you which output you’re getting. More on that in whether podcast guest appearances give you backlinks.

How should you score podcasts to decide which to pitch?

You should score each podcast on the same seven criteria, from 0 to 2 points each, and pitch the highest totals first. A score keeps you from chasing big download numbers that don’t fit your market.

Criterion	0 points	1 point	2 points
Local audience	National or unclear	Same state	Same city or county
Topic fit	Unrelated	Adjacent (finance, business)	Homes, real estate, local life
Episode pages	None	On a hosting platform only	On the show’s own domain
Guest link	No link	Social profiles or nofollow link	Followed link to guest’s site
Written content	Title and player only	Short summary	Detailed notes or transcript
Activity	No episode in 3+ months	Irregular	Weekly or every other week
Promotion	None visible	Social posts	Video, clips and social posts

A total of 10 to 14 is a priority pitch. A total of 6 to 9 is worth a pitch when you have time. Under 6, skip it unless you know the host personally. The cut-offs are a working rule, not a law; adjust them once you see which shows actually send you calls.

What do you do once you have a shortlist?

Once you have a shortlist, pitch in small batches, log everything, and prepare the materials each host will need. Organization is what separates agents who do two interviews a year from agents who do two a month.

1. Put every show in a sheet with its score, host contact, pitch date, status and air date.
2. Write a short pitch that names one specific topic for that show’s listeners.
3. Prepare a short bio with your full name, brokerage, city and one website link.
4. Follow up once after a week, then move on.
5. After recording, use the podcast guest SEO checklist to get the episode page and link right.
6. Track results per show, using the method in tracking podcast guest appearances.

A few cautions. If a lender or title company hosts the show, keep the arrangement to content; ask your broker before agreeing to any referral arrangement, because RESPA rules can apply. Check your broker’s advertising rules on how your name and brokerage must appear. And never describe neighborhoods by the kind of people who live there.

When does it make sense to have someone else book the shows?

Having someone else book shows makes sense when the searching, scoring and pitching take time you would rather spend with clients. The method above works, but it is several hours a month to do properly.

If that’s you, the Icons Hub offers booked-for-you guest spots on real estate and local podcasts, including paid plans with guaranteed bookings (Concierge is $87 a month for two guaranteed bookings a month). Keep scoring and tracking the shows you’re booked on either way, so you know which appearances are earning their keep.