Build an 'As Heard On' Media Page That Supports Your SEO

A podcast media page for realtors is one page on your own website that lists every podcast interview you’ve given, with the show name, date, a short summary, an embedded player and a link to the episode. The page gives clients proof of expertise, gives hosts a reason to link to you, and gives search engines one place connecting your name to every appearance.

Most “media page” advice is written for authors and speakers, and most of what ranks for this query is lists of podcasts, not help building the page. Below you’ll find what to include, a page template you can hand to whoever runs your site, Person schema with sameAs, and the upkeep routine that keeps the page useful. It’s one of the outputs covered in podcast guesting as an SEO strategy.

What should a podcast media page include?

A podcast media page should include a short intro about you, then one entry per appearance with the show, episode title, date, a two-to-four sentence summary in your own words, an embedded player and a link to the host’s episode page. Each entry should stand on its own, so a visitor who reads only one still knows what you talked about.

The table below lists the elements and why each one earns its place.

Element	Where	Why it matters
Intro paragraph with full name, brokerage, city and specialty	Top of page	Tells visitors and search engines who the page is about
Headshot with descriptive alt text	Top of page	Matches the face hosts and listeners already saw
Show name and episode title	Each entry	Lets people search for the episode directly
Air date	Each entry	Shows the list is current
Summary in your own words	Each entry	Original text about your expertise, not a copy of the host’s notes
Embedded player	Each entry	Visitors can listen without leaving your site
Link to the host’s episode page	Each entry	Credits the host and connects the two pages
“Invite me on your show” note and contact	Bottom of page	Turns the page into a booking tool for future hosts

Write the summaries yourself. A summary that says “We covered how pricing changed for condos in our county this year and the three things I tell sellers before they list” is useful. “Great conversation with an amazing host” isn’t.

How does a media page help your SEO?

A media page helps your SEO by collecting third-party evidence of your expertise on one page you control, by giving hosts and other sites a clear page to link to, and by linking out to every episode page about you. It works through trust and links, not through any special status Google gives “media pages.”

Be precise about what Google says. Google’s guide to creating helpful, people-first content says E-E-A-T itself isn’t a specific ranking factor, and that trust is the most important part of it. The same guide encourages making it clear who created content, with bylines that lead to more information about the author. A media page is that “more information”: a list of independent hosts who chose to interview you.

How the page earns links:

• Hosts link to it. When you send a host your bio, include the media page link. Some hosts link to it from the episode page, and it shows them you’ll promote their episode.
• Journalists and event organizers find it. Anyone vetting you as a source or speaker looks for this page.
• It links to every episode. Linking out to the host’s episode page is a courtesy that hosts notice and often return. Keep it natural; don’t make a link from the host a condition of featuring their episode.

For the full picture on trust signals, read how podcast appearances build E-E-A-T. The page also gives AI search tools a crawlable summary of your appearances, covered in how podcast interviews get agents mentioned in AI search.

What does a good media page template look like?

A good media page template has a short intro, a newest-first list of appearances with the same fields every time, and a short call to action for hosts. Consistency matters more than design.

For the player, use the platform’s official embed. Apple’s embed player help page explains that you open the show or episode page, use the share button and choose Copy Embed, and that there are separate episode and show embeds. Use the episode embed on a media page so each entry plays the right interview.

How do you add Person schema with sameAs to a media page?

You add Person schema by placing a JSON-LD block that names you, your job and your brokerage, with a sameAs list of profiles that clearly identify you. Schema.org defines sameAs as the URL of a reference page that unambiguously indicates the item’s identity, such as an official site or knowledge base entry.

Google’s article structured data documentation says Google can understand both sameAs and url when disambiguating authors. That’s a narrow statement about author markup, not a promise of rankings, but it shows Google reads these links to tell people apart.

Keep sameAs for your own official profiles. Episode pages belong in the visible list on the page, not in sameAs, because an episode page is about a conversation, not a profile of you. Make sure everything in the markup matches what visitors can see. Our guide to podcast schema markup covers episode and series markup if you host your own show.

Where should the media page live, and what should link to it?

The media page should live on a website you own, at a short, stable URL, and it should be linked from your About page, your main navigation or footer, and every guest bio you send. A page nobody can reach from the rest of the site does little.

• Use a short URL you’ll never need to change.
• Link it from your About page with descriptive text such as “my podcast interviews.”
• Add it to your footer or main menu.
• Put it in your guest bio and email signature.
• Check with your broker on how your brokerage name and license details must appear on the page.

How do you keep a media page up to date?

You keep a media page current by adding each episode within a week of it going live, as part of the same routine you use after every interview. The podcast guest SEO checklist includes this step with the rest of the post-episode tasks.

1. When the episode publishes, copy the host’s episode URL and the embed code.
2. Write the two-to-four sentence summary while the conversation is fresh.
3. Add the entry at the top of the page.
4. Thank the host and share the media page link with them.
5. Once a quarter, click every link and remove or update dead ones.

If you’d rather have the interviews booked and the written content handled for you, you can build a guest profile on the Icons hub and pitch shows across its network. The sign-up page says Ardor SEO, Icons’ parent company, researches, writes and publishes an SEO-optimized article for the guest’s website, which you can link from your media page entry.