What a competitive analysis for SEO can do for your real estate business? It's to ensure your business remains at the forefront, outsmart and leave your competitors in the dust, and rise above in the SEO game! Putting yourself ahead of the curve in an industry where leads and clicks matter is always a smart decision. So, join us in this topic to learn the significance of SEO competitor analysis in real estate, know your rival's strategies, and start a winning SEO approach for your business and career.


Owning a website is no longer enough to secure success in real estate. The constant Google algorithm updates mean that the SEO rules are changing. As countless real estate professionals vie for quality leads, the competition is intense, and only the tech-savvy survive.

Agents and investors struggle to get noticed by potential clients in a crowded digital space, where visibility can make or break their business. How can you stay on top of search engines with this SEO competitor analysis template? Let's find out!

The Essentials of Competitive Analysis for Real Estate SEO

Imagine buyers and sellers scouring the internet for properties and real estate services. The question is, will they find you or your competitors first? In the fast-changing real estate market, visibility is the name of the game. To stay ahead of the pack and secure your share of leads, outperforming your competitors and strategic planning are all essential.

What is Competitor Analysis in SEO and its Relevance to Real Estate

A competitive analysis dissects your rivals' digital presence to identify their strengths, weaknesses, and strategies. In real estate, the competitive analysis will give you access to your SEO competitors' approaches, content marketing strategies, keyword choices, backlink profiles, and user experience.

Components to Analyze When Performing Competitors Analysis for SEO

To conduct a comprehensive competitive analysis for real estate SEO, focus on the following key components:


Investigate the keywords your competitors are targeting and how they rank for those keywords. Identifying high-performing keywords can inspire your content strategy and help you target potential clients effectively.


Explore the content strategies of your rivals. Analyze the topics they cover, the depth of their content, and the engagement they generate. By benchmarking against successful competitors, you can create engaging and valuable content that resonates with your target audience.


Backlinks play a vital role in SEO. Analyze your competitors' backlink profiles to identify potential linking opportunities and enhance your website's domain authority.

User Experience

Evaluate the user experience on your competitors' websites, such as site navigation, load times, mobile responsiveness, and overall usability. Improving user experience on your website can lead to higher engagement and improved search rankings.

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Importance of Data-Driven Insights

In competitor analysis SEO reports, data is your most potent weapon. Rely on data-driven insights to make informed decisions rather than relying on gut feelings or assumptions. Data reveals patterns, identifies trends, and unveils the most effective strategies used by your competitors. Follow the steps on how to do competitor analysis in SEO!

Identify Your Competitors

Identifying your rivals is an essential first step in gaining a strategic advantage. It is crucial for shaping your real estate marketing and SEO strategies to win the battleground for visibility and leads. But how do you know who your competitors are?

Who are the Primary and Secondary Competitors, and How to Identify Them?

Identifying your primary competitors is relatively straightforward. They are the direct business competitors or real estate professionals directly competing for the same target audience and geographical area as you. Conduct local search queries using relevant keywords to find real estate agents or agencies serving your target location.

But don't stop there - your secondary competitors are equally important. These are the players who might not be direct competitors but still vie for the attention of your potential clients. They could be other professionals in nearby areas or those targeting a slightly different niche within the market. Perform thorough SEO competitive research to identify these secondary competitors and understand how they may impact your business.

Here's an Example and a Case Study:

Imagine you are a real estate agent specializing in luxury properties in Boston. Your primary competitors might be other luxury agents in the same city, targeting high-end clients looking for lavish homes. Secondary competitors could include agents in nearby upscale neighborhoods or those experts at luxury condos.

A case study involving a real estate agency can provide further insights. Let's say "Luxury Homes Realty" serves the same market as you. Analyze their online presence, content strategies, and target organic keywords to identify their strengths and weaknesses. By studying their tactics, you can shape your approach to stand out in the luxury real estate market.

Why Knowing Your Competitors' Strengths and Weaknesses is Important?

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Competitor identification goes beyond simply naming your rivals. It's about understanding their strengths, learning from their successes, and identifying their weaknesses. By doing SEO competitor research, you can identify gaps in the market that you can fill, discover untapped opportunities, and differentiate your services.

Knowing your competitors' strategies also allows you to avoid pitfalls they might have encountered. By learning from their mistakes, you can refine your approach and make better decisions in your real estate business.

Analyze Competitor Keywords and Content Strategies

Understanding your competitors' keyword rankings and content strategies is your access to their secret recipe for success. Let's explore the role of knowing high-performing keywords in this SEO competitor analysis checklist, the content strategies of successful rivals, and how to benchmark against your competitors' rank.

The Significance of Learning Keywords in SEO Competitive Analysis

Keywords are the lifeblood of SEO. They are the words and phrases that potential clients use when searching for real estate services online. Analyzing your competitors' keyword choices provides a window into their SEO strategy, what topics they prioritize, and the client needs they address. By understanding their keyword strategy, you can fine-tune your target keywords, optimize your content, and position yourself more effectively in search engine rankings.

Steps to Identify High-Performing Keywords Used by Competitors

  • Know who your primary and secondary competitors are.
  • Use tools like Google search and keyword research tools to find real estate websites and agents targeting similar audiences and geographical locations as you.
  • Once you have your list of competitors, delve into their website content, blog posts, and meta tags to spot the keywords they emphasize.
  • Analyze search traffic, search volume, search intent, and the competitiveness of these keywords using keyword research tools.
  • Identify the keywords driving substantial traffic to your competitors' websites while being relevant to your real estate niche.
  • Focus on long-tail keywords as they can offer more targeted opportunities to connect with potential clients.

Understanding Content Strategies Employed by Successful Competitors

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High-quality and engaging content attracts potential clients, earns backlinks, and improves search rankings. Analyze content your competitors produce - blog posts, articles, infographics, videos, or guides.

Benchmark against successful competitors by assessing the depth and value of their content. What unique insights do they provide? How do they differentiate themselves from others? By studying their content strategies, you can conduct a gap analysis in the market and uncover opportunities to create more valuable content.

Evaluate Competitor Backlink Profiles

Backlinks are vital in determining a website's authority and search engine rankings. As a savvy real estate professional, evaluating your competitors' backlink profiles can be your competitive edge. In this part, you'll learn the importance of backlinks in SEO and domain authority, how to identify valuable linking opportunities and highlight the potential impact of building high-quality backlinks.

Backlinks in SEO and Domain Authority

Backlinks, also known as inbound links, are links from other websites that point to your website. Search engines look at backlinks as votes of confidence for your website's relevance. Websites with a robust backlink profile are more likely to rank higher in search engine results, as search engines view them as credible sources of information. Building a strong backlink profile is essential to improve your domain authority and visibility in real estate.

How to Analyze Competitors' SEO Backlink Profiles and Identify Linking Opportunities

Knowing who your primary and secondary competitors are is the first step. Use tools like backlink analysis tools or SEO software to discover the websites linking to your competitors and analyze the quantity and quality of their backlinks.

Look for valuable linking opportunities by identifying websites that link to multiple competitors but not to you. These websites are relevant to your real estate niche and may provide excellent linking opportunities. Reach out to these websites with high-quality content or guest posting offers to earn backlinks to your website.

Two digital marketing experts planning about SEO and link building strategies.

The Potential Impact of Building High-Quality Backlinks

When reputable and authoritative websites link to your content, it signals to search engines that your website is a reliable source of information. It can increase your domain authority and improve your chances of ranking higher in search results.

Focus on earning backlinks from websites with high domain authority and relevance to the real estate industry. High-quality backlinks can boost your visibility in search results, attract more organic traffic, and position you as a trusted authority in your niche.

Assess User Experience and Website Performance

User experience (UX) and website performance are the unsung heroes that can make or break your real estate SEO strategy. As search engines become more sophisticated, they prioritize websites that provide engaging experiences to users. But in what way user experience affects your website rankings? What you need to know about your competitors' websites for usability and performance? Let's delve deeper into these questions!

Evaluate Competitors' Websites for Usability and Performance

To assess your competitors' websites for usability and performance, put yourself in the shoes of a potential client. Visit their websites, navigate through the pages, and pay close attention to the following:

  • Page Load Times: Check how fast their pages load.
  • Mobile Responsiveness: Test their websites on various devices to see how well they adapt to different screen sizes.
  • Site Navigation: Evaluate the ease of finding information on their websites.
  • Engaging Content: Assess the quality and relevance of their content.

Effective Ways to Improve User Experience on Your Website

To outshine your competitors in user experience, consider implementing the following strategies:

  • Optimize Page Load Times: Compress images, leverage browser caching, and choose a reliable web hosting service to improve page load times.
  • Mobile Optimization: Ensure your website is fully responsive and mobile-friendly for potential clients to access your content on any device.
  • User-Focused Navigation: Simplify your website's navigation and make it easy for users to find the information they need.
  • Engaging Content: Create high-quality and informative content addressing your client's needs.

The Role of Continuous Monitoring and Adaptation in Performing SEO Competitor Analysis

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Keeping a watchful eye on your SEO competitors is not just a one-time affair - it's an ongoing journey. But why monitoring is crucial for your real estate SEO strategy?

Your competitors are constantly aiming for the top spot. Continuous monitoring will make you updated on their latest moves, new content, and emerging strategies. By keeping tabs on their activities, you gain real-time insights into market trends and shifts in your niche.

By being adaptive in your analysis, you can swiftly respond to new opportunities and challenges. When you spot a gap in the market, don't hesitate to seize it. When you identify a successful strategy your competitors are using, find ways to implement and improve it.

Benefits of Continuous Monitoring and Adaptation

Spotting Emerging Trends

Continuous monitoring helps you identify emerging trends in the real estate industry. By staying ahead of the curve, you can create content and SEO strategies to meet the changing needs of potential clients.

Real-time Competitor Insights

Regular monitoring allows you to respond to your competitors' actions promptly. Whether they launch a new marketing campaign or revamp their website, you can adapt your approach accordingly.


Continuous monitoring provides the data needed to make swift and informed decisions. By analyzing the latest data, you can fine-tune your SEO strategy to maintain a competitive edge.

How to Embrace Continuous Monitoring and Adaptation

Set Up Alerts

Utilize tools and platforms that provide real-time alerts for your competitors' changing online presence, such as new backlinks or content updates.

Track Key Metrics

Regularly monitor key SEO metrics, such as organic traffic, keyword rankings, and backlink growth, to gauge your performance and identify areas for improvement.

Be Open to Change

Embrace an adaptive mindset and be open to change. Experiment with new SEO tactics and strategies to see what works best for your real estate business.

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Final Thoughts

At this time, you should have a clear understanding of how competitive analysis for real estate SEO can help you enhance your digital presence. You've learned its key components—keywords, content, backlinks, and user experience—and how to leverage data-driven insights for success.

The importance of identifying your primary and secondary competitors, and their strengths and weaknesses, should also be apparent.

While this may seem stressful, Ardor SEO is here to do all the work while watching your website on top of searches and rankings.

Implement This Competitive Analysis with Ardor SEO

Working with other companies may leave you at risk of wasting resources on ineffective marketing techniques. But with Ardor SEO, your SEO needs are in capable hands, and we'll ensure that you're always one step ahead of your opponents. As a trusted SEO strategist in the real estate space, we're proven to deliver superior results.

Let us show you what efficient SEO looks like. How to do a competitive analysis in SEO and start making the most of this powerful strategy? Contact Ardor SEO to begin positioning your business as the frontrunner!

About the author 

Kris Reid

Kris Reid, the Coolest Guy in SEO, is the CEO of Ardor SEO. His expertise lies in helping real estate professionals get more leads and customers to predictably grow their business. Get to know Kris and learn more about our team here.

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