Successful realtors use CRM To ease their tasks

CRM for realtors is used by many successful real estate brokers to follow up with potential buyers and stay in touch with sellers and buyers. A good CRM can act as your virtual assistant, assisting you in developing strong relationships with your leads while also supplying data to help you make better business decisions. 

However, selecting the best CRM for your company might be a hassle. That's why we have compared numerous real estate CRM suppliers to help you choose the best.

Let's look at the top ten CRMs for real estate agents. We'll explore the features, disadvantages, advantages, and cost of each real estate CRM. 

10 Best Real Estate CRM Software for Real Estate Businesses

1. Freshsales – Best Overall Real Estate CRM 

Freshsales is a smart marketing automation tool for sales agents. It has everything a real estate agent needs to capture quality leads. This CRM helps improve customer relationship management and drive real estate leads via AI-powered insights. 


Freshsales includes built-in email, chat, and phone support, giving real estate companies extra selling time. It streamlines the sales process to boost productivity and efficiency. Its AI-powered component provides insights on the best discounts. It displays your next feasible move and forecasts revenue using sales forecasting. Freshsales allows real estate firms to progress toward effective pipeline management.


To access one of the premium features, you must subscribe to a premium plan. However, for a start, the free and basic CRM options aren't bad.


  • Enterprise plan: $69 per month billed annually (one user) 
  • Pro plan: $39 per month, billed annually (one user) 
  • Growth plan: $15 per month, billed annually (up to three users) 

2. Real Geeks – Best Real Estate CRM (Contact & Lead Management) 

This tool assists real estate brokers in generating leads. Real Geeks offers an IDX website that is backed up by a full-featured real estate CRM. It narrows down all possible clients depending on the properties they look at. Price, geographical location, time spent on the site, and favorites are among the other criteria.


You'll receive automated notifications when a qualifying lead enters the system. Additionally, you can allocate leads automatically based on geographical area and source. You'll also get follow-up triggers for all high-engagement leads. Email synchronization and integration keep conversations on a centralized platform. You can access more data and features via third-party integrations with Zapier,, and Zillow. 


Some users have complaints about customer support responsiveness. Limited website design options.


Contact Real Geeks vendor 

Real estate teams use CRM to analyze data

Real estate teams use CRM to analyze data

3. LionDesk – Best Real Estate CRM (Transaction Management) 

LionDesk is a full-featured real estate CRM that allows real estate agents to automate communication and organize contacts. It sends out activity notifications and follow-up reminders and performs marketing campaigns across many platforms.


LionDesk offers intuitive 'auto-pilot' email marketing. It features timing triggers and custom templates which you can set to send at a specific time. The email marketing system supports up to 10MB file attachments. It also supports text marketing campaigns. 

The seamless transaction management system streamlines workflow and helps you build reliable and repeatable closing strategies. LionDesk includes useful visualization tools and robust data analytics. 


The drip marketing features aren't super robust as they lack attention-grabbing content. Customizing follow-ups and personalizing email campaigns isn't easy. 


  • Starter plan: $21 per month (one user) 
  • Pro+ plan: $42 per month (one user) 
  • Elite plan: $83 per month (one user) 

4. Pipedrive – Best CRM for Real Estate Investors

This real estate CRM software from Pipedrive is designed for investors in the real estate industry. The platform's task management enhances a low-learning curve. It manages your payments, meetings, deal signings, property proposals, etc. Automated data input retrieves contact details from web forms. 


It enters listing information before it goes live on the market. You may approach potential clients by automatically retrieving associated property data. When you plan a meeting with a customer, Pipedrive brings up their contact information. Prospects may go to the next stage of your sales pipeline with a single click after a cold call.

With an email address, real estate agents can perform single-click pre-qualification of their leads. Pipedrive trawls the Internet to receive in-depth contact information and displays Gmail integration on the sidebar. That way, you can easily make notes, schedule sales tasks, and import contacts from email. Regardless of the email provider, full email sync enables agents to see messages in-app. 


It does not have its own internal email system. As a result, agents must utilize an integrated platform or move to the Gmail tab to access Pipedrive's sidebar. While its Slack integration will tell you when a real estate deal is lost, recovered, or won, the message is frequently buried among multiple chat texts with real estate team members.


  • Enterprise plan: $99 per month (one user) 
  • Professional plan: $49.9 per month (one user) 
  • Advanced plan: $24.9 per month (one user) 
  • Essential plan: $14.9 per month (one user) 
CRMs improve efficiency for real estate professionals

CRMs improve efficiency for real estate professionals

5. Contactually 

Contactually is an intelligent real estate business suite with contact sorting capabilities. It includes AI technologies and a daily tasks dashboard to help you optimize your workflow. It also includes tools for broker-level management and 'best time' email marketing schedules. The program guarantees effective customer relationship management by sending real-time email notifications to users when new prospect communications arrive. It promotes business growth by increasing your gross commission income.


Its contact management system reminds you to reach out to people you've not interacted with in a long while. This real estate CRM also stores all your previous conversations, which you can reference at any time to build stronger relationships with customers. The real estate CRM features social media integrations and smart marketing automation tools that improve lead-generation services. It finds out where and when your real estate business is being mentioned. 


Contact record duplication problems can occur. Some real estate businesses could lose deals due to time-intensive implementation. Some users complain that customer service agents are sometimes slow to resolve problems. 


  • Accelerator plan: $119 per month (one user) 
  • Professional plan: $69 per month (one user) 

6. Market Leader

Market Leader is a real estate CRM system that offers website integration. It can capture leads and target activity tracking. Real estate agents can set featured property listings with up to 100 property websites. It also sends activity reports for marketing campaigns and runs multi-channel marketing campaigns. 


The contact management tools are full-featured. They allow commercial real estate agents to track lead conversions and sources. You can see which properties people have saved or viewed. Create automated responses to increase engagement and capture leads faster. Market Leader offers third-party integrations with, Trulia, Zillow, and other sources for proper lead syncing. 


You must host your website on their domain. It could become ugly if you choose to stop using the vendor. Some customers complain about the quality of real estate leads. 


Contact vendor for pricing

7. PropertyBase – Best Real Estate CRM Software for Marketing Automation

PropertyBase is an excellent real estate CRM software built on Salesforce. It provides contact management, reporting features, listing management, and lead generation. You also get workflow and automation tools. 


PropertyBase emphasizes lead generation and referral and repeat business. There are smart lead notifications and routing and centralized contact management. These are distinct rules created for each specific business. You'll also find Smart Lists — classified lists from client databases with automated targeting and follow-up rules. 

It offers SMS campaigns and marketing automation tools, such as drip campaigns and bulk email. You can also generate print materials through MLS listings and enter them into templates. The Listing Management feature allows you to perform portal syndication, create, and edit your listing database in the platform. 


PropertyBase's CRM software has limited overall customizability and isn't very user-friendly. Some users aren't satisfied with customer support's issue resolution and response. 


Reach out to the vendor for the exact prices

AI-powered marketing automation tools help optimize workflow

8. LeadSquared – Best Real Estate CRM (Large Real Estate Companies) 

LeadSquared is another excellent real estate CRM software. It provides end-to-end CRM solutions from lead generation to opportunity. It also tracks each deal through payment and the final sales process. 


It features activity scores and personalized lead scoring criteria which help you prioritize leads. Real estate agencies can distribute their leads to call centers and real estate agents. It does this based on personalized criteria, including location, sub-type, property type, etc. Use automated follow-up responses for different kinds of inquiries. 

You can collect leads through television advertisements, real estate markets, conventional print, and other marketing initiatives on Facebook, Google, LinkedIn, and YouTube. Every connection with a prospective buyer is recorded across channels, maintaining a consistent customer experience. The drag-and-drop page builder can be used to create customized landing pages for various properties and projects.


The CRM software lacks granular reporting capabilities, making it hard for real estate agents to monitor the status of their sales pipeline at specific stages. User role assignment and permissions features should be more robust. 


  • Enterprise plan: $2,500 per month
  • Standard plan: $1,200 per month
  • Basic plan: $400 per month

9. Wise Agent – Best Real Estate CRM Software (Phone Calls) 

Wise Agent is an all-inclusive real estate CRM software. It has numerous real estate features, including landing page builder, lead generation, contact management, smart marketing automation, commission tracker, and transaction management. 


The contact management platform on Wise Agent comes with unique field attributes, such as status, spouse info, alternate addresses, and rank. The CRM software features a referral tree that allows real estate agents to see the number of previous clients who have referred other leads to you. It also displays the number of these leads that share your contact info. The vCard API integration allows you to send contact details in vCard format to other parties. 

Wise Agent has a Call List feature that tells real estate agents who they need to call each day. The one-click access to your contact details allows you to study each client and your previous interactions with them. A mobile app offers easy access to your call list, day planner, vendors, task list, and contacts. 


It has an average learning curve. The product updates are often unclear to clients before implementation. 


  • Monthly plan: $29 per month (up to 5 users) 
  • Annual plan: $299 per year (up to 5 users) 
  • Enterprise plan: Priced during a consultation with the company
Some CRMs allow third-party integration

10. Streak – Best Real Estate CRM (Gmail Integration) 

This real estate CRM software integrates with Gmail. It means you can use it on mobile and desktop from your Gmail inbox. It also includes all G Suite integrations. The primary goal of Streak is to provide an organic extension of the user's existing workflow.


It declutters your multitasking inbox, allowing you to send and store documents. It also allows you to communicate with clients, legal attorneys, home inspectors, and other stakeholders. 

Share and manage documents with your real estate teams. The Streak sidebar displays every contextual information of each contact. Use the given formulas to calculate your commissions. 

The platform allows personalized workflows with user-friendly filter, sort, group, and search functions. It also includes data capture, automatic tracking, and easily accessible details of your sales pipeline management. 


Streak's CRM software is lightweight. Its features are basic compared to other full-stacked CRM options with Gmail plug-ins. Some users report slow loading times, and some find the user interface difficult to navigate.


  • Solo plan: $15 per month (one user) 
  • Pro plan: $49 per month (one user) 
  • Enterprise plan: $129 per month (one user) 
  • The free version includes basic CRM features.

Parting Shot

Deciding on which CRM software real estate professionals can use when building their real estate businesses is crucial to defining their success. Most brokerages and realtors spend time researching upfront to avoid painful migration costs in the future. 

With numerous options available to choose from, how can you know which real estate CRM is best for you? We recommend choosing from our list of best CRMs for real estate agents. Most of them offer a free trial which you can utilize to input a few leads and explore the interface before upgrading. 

Every real estate professional needs a CRM for realtors to help manage their prospects and generate more sales. But you also need to generate organic leads through SEO. If you don't know how to go about it, you can employ our services at Ardor SEO. Our team of experts will create marketing strategies to help generate qualified leads and increase your revenue.

About the author 

Kris Reid

Kris Reid, the Coolest Guy in SEO, is the CEO of Ardor SEO. His expertise lies in helping real estate professionals get more leads and customers to predictably grow their business. Get to know Kris and learn more about our team here.

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