Best Real Estate CRM Software for 2026: 14 Options Compared

The easiest CRM for most realtors is Wise Agent if you want a low price and simple follow-up, or Follow Up Boss if you work online leads and want strong texting and calling. Both are built for agents and offer a 14-day free trial. Teams that also want websites and paid leads should look at all-in-one platforms such as Lofty, BoldTrail or Real Geeks.

We checked every CRM below on its own website on October 9, 2026. Prices appear only where the vendor showed them that day; many vendors now hide pricing behind a demo. Products from the 2023 version of this list that closed or could not be confirmed are explained in the last section.

Which real estate CRM is easiest to use?

The easiest real estate CRM is the one that does three jobs without setup headaches: stores every contact, reminds you who to call today and sends follow-up you would forget. Load it with a follow-up schedule built around each lead type so the reminders mean something. Wise Agent, Follow Up Boss and IXACT Contact do those jobs out of the box. Platforms with more features take longer to learn.

A CRM is still not universal. NAR’s 2026 technology research found 46% of agents use a CRM, compared with 96% who use the MLS and 79% who use e-signature. The same report found 81% of agents prioritize tools that save time. If you are in the other 54%, pick the simplest tool below and start with your sphere.

Use this rule of thumb:

• Mostly sphere and referral business: Wise Agent or IXACT Contact.
• Buying online leads or working Zillow and portal leads: Follow Up Boss.
• Want the website, ads and CRM from one vendor: Lofty, BoldTrail, Real Geeks or CINC.
• Brokerage on Salesforce: Propertybase by Lone Wolf.
• Commercial brokerage: Buildout or AscendixRE.

How do the top real estate CRMs compare?

The top real estate CRMs differ most in price model and in whether they include lead generation. The table below shows what each vendor’s site said on October 9, 2026.

CRM	Best for	Price shown on Oct 9, 2026	Trial or demo
Wise Agent	Solo agents on a budget	$49/mo, or $42/mo billed annually	14-day free trial
Follow Up Boss	Online leads and teams	Grow $69/user/mo, or $58 billed annually	14-day free trial
IXACT Contact	Sphere follow-up and newsletters	Not shown	Free trial
Realvolve	Workflow-heavy agents and teams	Not shown	Free trial
Lofty	All-in-one with AI and IDX	Request pricing	Demo, no free trial
BoldTrail	All-in-one for brokerages	Not shown	Demo
Real Geeks	IDX site plus CRM plus lead packages	$399/mo plus $500 setup	Demo
CINC	Teams buying Google and Facebook leads	Not shown	Demo
Top Producer	Farming and market reports	Not shown	Demo
Propertybase	Salesforce-based brokerages	From $89/user/mo	Demo
HubSpot	Free general CRM	Free tier	Free tier
Pipedrive	Investors and deal pipelines	Not confirmed in USD	14-day free trial
Buildout	Commercial brokerages	Not shown	Demo
AscendixRE	Commercial firms on Salesforce	Not shown	Demo

What are the best residential real estate CRMs?

The best residential real estate CRMs split into two groups: focused CRMs you add to your existing website, and all-in-one platforms that replace your website and run your ads.

Wise Agent

Wise Agent is the budget pick. Its CRM plan was $49 a month, or $42 a month billed annually, and covers up to five team members on a shared login. Every plan includes lead automation, drip campaigns, transaction management, landing pages and live support around the clock. A $69 plan adds WiseSocial for social posting. Plans are month to month.

Follow Up Boss

Follow Up Boss is built around speed to lead. The Grow plan was $69 per user a month ($58 billed annually), Pro was $499 a month for 10 users and Platform $1,000 a month for 30 users. Texting, email and a mobile app come with every plan. Calling is a $39 add-on on Grow and included on Pro and Platform. It lists more than 250 integrations, which is why so many lead sources plug into it.

IXACT Contact

IXACT Contact focuses on staying in touch with your sphere. It includes a Keep in Touch Coach that prompts calls and birthday messages, monthly e-newsletters, drip campaigns, a mobile-friendly agent website and apps for iPhone and Android. Its homepage offered a free trial with no contract; pricing was on a separate page we could not load.

Realvolve

Realvolve is for agents who run their business on repeatable workflows. It keeps clients, transactions, emails, texts and tasks in one view, automates follow-up steps and lets team leaders see what each agent sees. It offers a free trial; we did not see prices on the page.

Lofty

Lofty calls itself an AI operating system for agents, teams and brokers. It combines a CRM, IDX websites, an AI assistant that engages leads and books appointments, and what its FAQ calls more than 33 lead generation methods. Pricing is by request and depends on seats, upgrades and ad programs. Its FAQ says there is no free trial.

BoldTrail

BoldTrail is Inside Real Estate’s platform for agents and brokerages, with an AI-enabled CRM, IDX websites, lead generation, recruiting tools and back-office software. Inside Real Estate says it combines the strongest features of earlier brands including kvCORE, BoomTown and Brokermint.

Real Geeks

Real Geeks bundles an IDX website, CRM, dialer, drip email and AI texting. The platform was $399 a month plus a $500 setup fee, including two users. Optional lead packages ran from $299 to $599 a month.

CINC

CINC is an all-in-one lead generation and CRM platform for agents and teams. Its marketing team runs Google and Facebook campaigns for clients, sending leads into an IDX website and CRM. CINC AI, an add-on, holds text conversations with leads and alerts you when one is ready to talk. Plans are grouped by team size, from Solo to Select.

Top Producer

Top Producer combines a CRM with Smart Targeting, which uses predictive data to find the 20% of homeowners it says are most likely to sell in the next 12 months, plus branded Market Snapshot reports. Its site is now run by Constellation1, according to the page footer. Pricing is by consultation.

Propertybase by Lone Wolf

Propertybase is a Salesforce-powered CRM aimed at brokerages, with lead routing, listing matching, deal tracking through commission and e-signing through Lone Wolf Authentisign. Lone Wolf lists it from $89 per user a month with the Salesforce license included.

Which general CRMs work for real estate agents and investors?

General CRMs work for agents who want a free start or for investors who manage deals more than relationships. They lack real estate features such as MLS listing alerts, so expect to build your own pipeline.

• HubSpot: The free CRM supports up to two users and 1,000 contacts, with no expiry.
• Pipedrive: A pipeline CRM for small sales teams, with a 14-day free trial. Real estate investors like its deal stages. Its prices showed in euros from our location, so check them in your own currency.
• Freshsales: A general sales CRM with a 21-day free trial and no credit card required. Its page did not mention real estate.
• Streak: A CRM that lives inside Gmail.

What is the best CRM for commercial real estate brokers?

The best CRM for commercial real estate brokers is one that tracks properties, owners and deals together, not just contacts. Buildout and AscendixRE are built for that.

Buildout calls itself an AI brokerage solution for commercial real estate. It covers prospecting, listings, proposals, a CRM and deal management through to commission. Two older commercial CRMs now sit under its login menu: Rethink by Buildout and Apto. If you used either one, ask Buildout about migration. Note that rethinkcrm.com no longer belongs to the product, so don’t use old links to it.

AscendixRE CRM is a commercial real estate CRM built on top of Salesforce, with a separate version for capital markets and an AI add-on. It suits firms that already use Salesforce or want a heavily customized system.

How do real estate CRM integrations work?

Real estate CRM integrations pass new leads and activity from your other tools into the CRM automatically, so nobody retypes a contact. The usual sources are your IDX website, portals such as Zillow, open house sign-in apps, landing pages and your phone system.

Many agents searching for a Real Geeks and Contactually integration are following old instructions. Contactually’s own site says it permanently closed on March 31, 2022, and suggests alternatives including Follow Up Boss, Pipedrive, BoomTown, LionDesk and Top Producer. Today, Real Geeks lists partner integrations in its marketplace, and Follow Up Boss lists more than 250 integrations.

Before you buy, list every place a lead comes from and confirm each one connects. Tag every contact with its source, including podcast appearances and referrals, so you can see what works. Our guide on how to track podcast guest appearances shows how to pair source tags with Google Analytics data.

How do you choose a CRM you will actually use?

You choose a CRM you will actually use by testing it on your real work during the free trial, not by comparing feature lists. Run through this checklist before you pay:

• Import your full contact list and check that names, phone numbers and tags came through.
• Connect every lead source you use today and send a test lead from each.
• Set up one follow-up plan for new leads and one for past clients.
• Use the mobile app for a full day of showings.
• Ask what happens to your data if you cancel, and test the export.
• Ask your brokerage whether it already pays for a CRM such as BoldTrail.
• Price the plan with the users, texting and calling you need, not the headline rate.

A CRM pays off through automation that runs while you work. Our guide on how to automate your real estate marketing covers the follow-up plans worth building first. For the phone apps that sit alongside your CRM, see our list of business apps for real estate agents.

What changed from the 2023 list?

The 2023 list had ten CRMs. Here is what happened to the ones that are no longer here:

• Contactually: closed permanently on March 31, 2022, according to its own site.
• LionDesk: liondesk.com now goes straight to a login page, and we could not find a current product or pricing page.
• Market Leader: still active, but it is mainly a lead generation service, so it moved to our comparison of real estate lead generation companies.
• LeadSquared: a general enterprise CRM with no agent focus, so it was replaced by real estate tools.
• Freshsales, Pipedrive and Streak: still active and kept in the general CRM section.

If you buy leads to feed your new CRM, judge them by cost per closing.