Kris Reid of Ardor SEO Enlightens Us on Proper Website Expectations

Trends dictate what a specific market is going to look like. The most prevalent trend that is generally seen nowadays is the fact that almost everything is going the digital way. Once a person encounters a problem or wants to know a business place, they don’t pick up the yellow pages. Instead, they pick up their smartphones or their laptop to get information. As a business owner, how are you going to capitalize on that? Kris Reid, the coolest guy in SEO, will tell you what you need to do to be on top of your game in this podcast.

Aside from that, you will also get to know how he became the coolest guy in SEO and how he became an authority in the said field. But wait, there’s more! There is also a little surprise for you business owners out there that should not be missed! With that being said, here is a little overview of what was discussed:

What do you expect from your website?

One of the things that you should know as a business owner is how your targeted audience react to your website. This way, you can determine what areas you have to work on and make adjustments for the better. As a business owner you should know what you want to get from your website. Whether you want to people to know you better, provide customer service or to get their contact information, it should be planned well. You should also be able to decipher the interactions that you will get from your customers because that’s how you are going to make the adjustments. You can also learn more about this from this podcast:

Step in your customers shoes

Kris Reid, AKA the coolest guy in SEO said that you should design your website the way your customers want to see it. The Ardor SEO CEO made himself as an example when he came to California. He said that when he went there, he wanted to check out a café so that he can work. He used his phone to search for one and was disappointed with the results. He said that instead of posting their food, they could have posted a picture of their tables because he was looking for a place where he can work while being able to enjoy a cup of tea.

This means that as a business owner, before you post anything promotional for your business, you should know how that is going to affect your customers. Your customers must be able to feel connected with your promotion. If you are selling carpentry merchandise, your website should sound like it’s written by a carpenter. The website should sound smart and informational so that the readers would know that you are the authority when it comes to that matter.

Growing your business

The coolest guy in SEO likened having a business with growing a fruit bearing tree. Once you have cultivated it for it harness its potential and become the powerhouse that it is, you are going to harvest the sweetest fruit of success and they don’t stop as long as the business is alive. However, just like a tree, businesses are sensitive too. You need to cultivate it and tend its needs so that it can grow. But the million dollar question is: how do you do that? The Ardor SEO CEO has some tips for that which can also be heard in this podcast:

· Make sure that you get a high ROI (return on investment); we are here to earn money in the first place.

· Check your website and see where you are at. From there, devise a plan to make it better.

· Make your site as authentic as possible.

· Make sure that you are in Google Maps listings.

SEO advice from the expert himself

There is no doubt that Kris Reid of Ardor SEO is definitely one of the authorities when it comes to SEO. Well, for starters, their clients are SEO companies themselves and he has been on this field for quite some time now. Here are some of his advices when it comes to choosing an SEO company which can be also heard from this podcast:

· Never settle for the cheap ones (their service is probably as cheap as their price)

· Google ranks websites using algorithms and it is influenced by a lot of factors.

· Display your website how they want to see you.

· Be the authority in your field.