Internal Link Silos and Its Effects on SEO

Before building a house, you have to have a sketch, a blueprint. It serves as a proposed plan for the structure you're going to make.

The same goes when making a website. Before writing a website copy, you have to envision the anatomy of the site for it to rank higher and pass more link juice between the pages. In the SEO world, this plan is called internal link silos.

Why is it important?

Well, you can have all of the authoritative links in the world and a seemingly good ranking, regardless of the mess that your website may be. However, if your competitors use the same principle and have a smarter internal link structure, going up the SERP ladder will be harder than pushing the Sisyphus' boulder up a hill.

What Exactly Is Siloing?

The dictionary explanation for silo is a system, process, department, etc. that operates in isolation from others. In other words, it means categorising and grouping your content and links within a website to clarify the information that the web spiders or crawlers are going to inspect.