How Much Should I Spend on SEO?

To determine how much money you should invest in your SEO campaign, you need to fulfil three steps:

  1. Determine what services you need.
  2. Know how they affect the overall cost.
  3. Compare different payment methods.

Possible SEO Services Your Website Needs

Which of the following services does your website need?

  1. On-Page Improvements
  2. Keyword Research
  3. Competitor Analysis
  4. Technical Audits and Implementations
  5. Website Design and Development
  6. Link Building
  7. Toxic Link Checks and Removals
  8. Content Creation

Knowing How These Will Affect the Overall Cost

Not all SEO services cost the same or require the same amount of effort. Content creation, for instance, requires more time than keyword research. Meanwhile, link building will cost a lot more than onsite improvements.

Various Payment Models

There are four different pricing models when it comes to purchasing SEO services:

  1. Monthly Retainer
  2. Hourly Consulting
  3. Project-Based
  4. Contract Services

How Much Does SEO Cost?

Depending on the company you hire, an average hourly SEO service costs between $90 and $120. A monthly retainer will cost around $1000.

Tips to Remember

To get measurable results from SEO, you will need long-term SEO services for your website. The prices vary from the types of services you need, the time, and the business you hire.

So, when you know what your website needs, how those services can affect the cost, and what pricing schemes are available, you should be able to determine how much you should spend on your SEO campaign.​