As a real estate agent, you're always looking for ways to generate more leads and close more deals. One common question is whether or not to buy, and how to buy real estate leads for sale. Dive in to discover if buying real estate leads is perfect for your business, what you need to know before investing money in them, and an alternative option worth considering.

Woman thinking about whether to buy real estate leads.

Why Real Estate Leads for Agents Are Important

Having a steady stream of leads is highly important for agents to thrive and succeed. It is the lifeblood of any successful real estate business. Without them, agents would struggle to find potential clients and close deals. That's why many agents consider buying leads to supplement their existing marketing efforts.

A strong pipeline of leads ensures that you always have potential clients to work with. This is especially important in real estate, where the sales cycle can be lengthy. By continually generating new leads, you can maintain a steady flow of clients and avoid dry spells that could negatively impact your business.

The more leads you have, the more opportunities you have to close deals. By investing in paid real estate leads, you increase your chances of converting those leads into clients and deals. Buying real estate leads can also help you establish your brand and reputation in the industry. By reaching out to potential clients and nurturing leads, you can build relationships and create a positive impression of your services.

Buying Leads for Real Estate: How it Works

Buying real estate leads involves acquiring contact information and details of potential clients from a third-party provider. Real estate agents can generate through various methods, such as online advertising, social media campaigns, or even direct mail marketing. By buying leads for real estate, agents can save time on lead generation efforts and focus on nurturing and converting those leads into actual clients.

What Are Real Estate Leads?

Real estate leads are potential clients who express interest in buying, selling, or renting property. These leads can come from a range of sources, such as online inquiries, referrals, or even face-to-face interactions at open houses. The primary goal of real estate leads for agents is to convert these potential clients into actual buyers or sellers, ultimately resulting in successful transactions and revenue generation.

Types of Real Estate Leads (Buyer, Seller, Renter)

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A group of agents discussing buying real estate leads.

Real estate leads have three main types: buyers, sellers, and renters. Each type of lead requires a different approach and level of expertise to convert into a client. These include:

Buyer Leads

Buyer leads are potential clients actively searching for a property to purchase. These leads may be first-time homebuyers, investors, or individuals looking to upsize or downsize their current living situation. Purchasing buyer leads can help real estate agents connect with clients ready to make a purchase and guide them through the buying process.

Seller Leads

Seller leads are property owners who are interested in selling their property. These leads may be motivated by a variety of factors, such as a job relocation, financial reasons, or a desire for a lifestyle change. Connecting with seller leads allows agents to showcase their expertise in marketing and selling properties, ultimately leading to successful transactions.

Rental Leads

Rental leads are individuals or families searching for a property to rent. These leads can be valuable for real estate agents who specialize in rental properties or property management. By purchasing rental leads, agents can expand their client base and generate additional revenue through rental commissions.

Where Can I Buy Real Estate Leads?

There are several sources and online lead-generation platforms from which agents can find the best real estate leads to buy. These platforms specialize in generating and selling high-quality leads to agents, catering to their specific needs and requirements.

Zillow Premier Agent, a dominant player in the online real estate market, attracts millions of potential buyers and sellers every month. By becoming a Premier Agent, real estate professionals can receive exclusive leads from users searching for properties in their target areas. Another well-known platform is, the official website of the National Association of Realtors. They offer various advertising and lead generation packages that allow agents to connect with the best real estate buyer leads and sellers.

A table with professionals working on lead-buying strategies.

BoldLeads is a lead generation service specializing in exclusive buyer and seller leads. They provide a comprehensive system that includes targeted advertising campaigns, lead capture, and automated follow-up tools. Lastly, REDX is another platform that generates leads from expired listings, FSBOs, and pre-foreclosures, providing agents with the contact information of property owners who may need professional assistance. It helps real estate professionals connect with motivated sellers and expand their client base.

Pros and Cons of Purchasing Real Estate Leads

Agents are always on the lookout for effective ways to generate leads and grow their businesses. One such method is purchasing real estate leads from reputable providers. However, before diving into buying real estate leads, it's essential to weigh these pros and cons to determine if it's the right investment for you and your business.


  • Time-saving: Purchasing leads can save you time and effort in generating leads yourself.
  • Access to a larger pool of potential clients: You can reach a broader audience by purchasing leads from different sources.
  • Increased chances of closing deals: More leads mean more opportunities to convert prospects into clients.


  • Cost considerations: Buying leads can be expensive, particularly if you're working with a tight marketing budget.
  • Quality concerns: Not all purchased leads are high-quality, and some may have outdated or incorrect information.
  • Lack of personal touch or rapport-building: When you buy leads, you miss out on the opportunity to build relationships with potential clients organically.
  • Leads stop coming when you stop paying: Once you stop investing in purchased leads, your pipeline may dry up quickly.

Is There an Alternative Way to Generate Real Estate Leads?

While you think purchasing real estate leads can be the most income-generating strategy for you as an agent, it's also important to consider alternative methods of lead generation that can provide long-term benefits. One such method is leveraging Search Engine Optimization (SEO) for your real estate business. Delve deeper to learn more!

Computer sitting on a desk

SEO: Is it Powerful?

Real Estate SEO involves optimizing your website and online presence to rank higher in search engine results for specific keywords related to your target market. By improving your website's visibility on search engines like Google, targeting specific keywords, and creating valuable content, you can attract more organic traffic from potential buyers and sellers actively searching for real estate services in your area.

Benefits of Investing in SEO

Compared to purchasing leads, implementing SEO strategies for your real estate business can be a more cost-effective solution in the long run. Although it may take time and effort to see results, once your website starts ranking higher in search results, you can enjoy a steady stream of organic leads without continuously investing in paid lead generation services. Organic leads generated through SEO tend to be of higher quality compared to purchased leads. This is because users who find your website through search engines are actively searching for information or services related to your niche, making them more likely to convert into clients.

SEO can also establish your real estate business as an authority in your local market. This not only helps to attract more leads but also builds trust with potential clients, increasing the likelihood of them choosing your services over competitors. More importantly, it provides long-term benefits for your real estate business. Once your website ranks well for relevant keywords, you can enjoy a consistent flow of leads.

Real Estate SEO Strategies

To harness the power of SEO for your real estate lead generation efforts, consider implementing the following strategies:

Keyword Research and Targeting

Identify the most relevant and high-traffic keywords related to your target market and area of expertise. Tools like Google Keyword Planner or Ahrefs can help you find suitable keywords for your real estate business.

SEARCH written over a red background

On-Page Optimization

Optimize your website's content, meta tags, and headings with your chosen keywords. This not only helps search engines understand what your website is about but also improves user experience by providing relevant and valuable information to visitors.

Local SEO

Focus on optimizing your website for local search results by including location-specific keywords, creating location-based content, and claiming your Google My Business listing.

Content Marketing

Create high-quality, informative content that addresses the needs and questions of your target audience. This not only improves your website's SEO but also establishes you as an authority in your niche and builds trust with potential clients.

Building High-Quality Backlinks

Obtain high-quality backlinks from reputable websites to improve your website's authority and search engine rankings. This can be achieved through guest posting, collaborations, or creating shareable content.

Tips for Choosing the Right SEO Expert

Finding the right SEO expert is crucial for leveraging this real estate lead generation technique. It can take an informed decision when selecting the right professional. So, we've compiled these things you should look out for when looking for an SEO service:

  1. Experience in Real Estate SEO: Ensure that the SEO expert you choose has experience working with real estate businesses and understands the unique challenges and opportunities within the industry.
  2. Proven Track Record: Look for an SEO expert with a proven track record of success in increasing organic traffic, improving search engine rankings, and generating high-quality leads for real estate businesses.
  3. Transparent Communication: Choose an SEO expert who communicates transparently about their strategies, progress, and potential challenges. This will help you stay informed and make data-driven decisions for your real estate business.
  4. Customized Solutions: Select an SEO expert who offers customized solutions tailored to your specific needs, target market, and business goals. A one-size-fits-all approach may not yield the desired results for your real estate business.
  5. Ongoing Support: Opt for an SEO expert who provides ongoing support and is committed to helping your real estate business achieve long-term success. This includes regular updates, performance reports, and recommendations for continuous improvement.
Two people discussing buyer leads through SEO

Buying Real Estate Leads vs. SEO: The Final Verdict

While both methods have their own merits, a closer examination reveals that SEO is the smarter choice for long-term growth and sustainability. First and foremost, buying real estate leads can be an expensive endeavor, depending on the quality and source of the lead. It means that even if you're purchasing leads at the lower end of the spectrum, your marketing budget can be depleted. On the other hand, SEO is a more cost-effective option even if it may require an initial investment in website optimization and content creation.

Another significant advantage of SEO over buying leads is credibility. When you buy leads, you run the risk of contacting individuals who have no interest in your services or, worse, have already been contacted by your competitors. With SEO, you're building a strong online presence that attracts genuine prospects and you'll be perceived as a credible and authoritative source in the industry.

Furthermore, SEO offers better targeting and customization options compared to buying leads. When you buy leads, you have little to no control over the type of prospects you receive.

Last, while buying leads can generate a quick influx of potential clients, it's a short-term solution that requires constant spending to maintain. SEO, however, is a sustainable strategy that helps you build lasting online visibility. 

Why Ardor SEO?

It's clear that SEO is the more strategic choice for long-term growth and success. It establishes credibility, offers better-targeting options, and provides lasting results and long-term benefits. As we've explored the benefits of SEO as an alternative to buying leads for real estate, it's essential to have the right SEO expert to help you achieve your goals.

A team of people working together to secure real estate leads.

Don't let your real estate business get lost in the crowd. Stand out from your competitors and dominate the search engine rankings with our expert SEO services. Unlock your business's full potential and start generating high-quality leads today. Act now and connect with us!

In today's world, digital experts are affordable and employ teams of experienced professional IT and content professionals. Our team is a vibrant mix of talented real estate professionals and writers who live, breathe, and create an all-things-real estate. If you find yourself too busy or overwhelmed by the things you must do to soar to the highest visibility to both buyers and sellers in your area, don't be shy - discover real estate SEO experts.

About the author 

Kris Reid

Kris Reid, the Coolest Guy in SEO, is the CEO of Ardor SEO. His expertise lies in helping real estate professionals get more leads and customers to predictably grow their business. Get to know Kris and learn more about our team here.

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