SEO and Google Ads are both online marketing tools

As a real estate agent, you want to reach the right audience, expand your client base, and grow your revenue. Search engine optimization (SEO) and Google Ads are two major ways to achieve these goals. But what exactly are they, and why are they essential in real estate?

Search Engine Optimization (SEO) is a set of techniques that can be used to enhance the features of a website and its ranking in organic search results. It increases the relevance of your website's content, technical architecture, and link demand to make it more discernible to prospective clients and drive traffic.

Google Ads is a promotional scheme designed by Google. Google Ads utilizes a bidding system in which individuals or organizations bid to advertise goods or services on search engines such as Google and non-search sites such as videos and mobile applications.

The disparity between SEO and Google Ads is similar to the difference between owning and renting a property. SEO is similar to purchasing a property (owning your leads), while Google Ads is more like renting a space (renting your leads). In this article, we will discuss SEO vs Google AdWords, everything you need to know about an SEO Google ad, and answers to frequently asked questions about Google Ads vs SEO.

How Search Engine Optimization (SEO) And Google Ads Work

SEO is optimizing your website to match what the Google algorithm considers when ranking relevant websites. These factors include authority, relevance, and usability (how seamless your website is to navigate). SEO is a long-term marketing strategy: it can take months to generate results, but when you do, it's usually sustainable and helps boost your web presence.

When a user enters a term in the Google search bar, Google carries out an inventory of all archived web pages. It searches for websites with applicable information and displays it to the user. For pages on your site to rank for search terms, it must be effortless to read by Google, have applicable content, and have an outstanding reputation. For SEO to work, you must enhance your website based on these essential features.

Google Ads is a service run by Google that allows organizations to advertise their websites in search engine results when users search for certain keywords. Organizations or real estate agents pay for each click on their ads, which are displayed at the peak and edges of search results pages.

If you create an Ads account and set high bids, you can be sure your ad will appear when people search for your chosen keywords. This helps you directly control how you generate traffic to your website. AdWords can also help you advertise a new service you've launched or a promotion you're running!

Google ads was previously called Google AdWords

Advantages and Disadvantages of SEO for Real Estate

One of the main benefits of SEO for real estate is the ability to achieve high organic rankings. A high ranking on search results pages will give users the impression that you are the perfect choice. In search engine results lists, most users click on results on the first page if they want an immediate answer. Potential clients won't know that SEO practices propelled you to the top, so they'll depend on your reputation in the real estate industry.

Search engine optimization also lets you monitor the long-term results of your organic efforts. SEO tools allow you to see how much organic traffic your site gets, the important keywords it ranks for, and how much time your users spend on each page. It's effortless to find out if you need to make any alterations to the same keywords and which pages are generating more traffic.

Like owning a house, SEO is investing in your digital real estate. Not only does SEO bring intangible benefits such as saving money, long-term growth, and easier return on investment, but it also requires a considerable investment of time and effort. But once you get over the initial 'interest bump,' the returns start compounding, and the results start building on themselves.

However, SEO has flaws. It takes considerable time and energy and usually pays off within a few months. The SEO process also involves a certain level of uncertainty. Google's search engine algorithms are complicated, and there is no guarantee that your SEO activities will yield high rankings. While an SEO marketing campaign's results take effort and time to succeed, they are undoubtedly worth the investment sooner or later.

Are you ready to unlock all the potentials of SEO for your real estate business? Understanding real estate seo for business is a great place to start.

Focused young woman learning about  SEO

Advantages and Disadvantages of Google Ads for Real Estate

Google Ads provides instant and valuable traffic. You can get started with Google paid Ads immediately. While there is much more to PPC ads than ad groups, campaigns, related ads, and relevant keywords, they are the components to get started and can be set up swiftly. Your paid Google ads will appear as soon as it is approved.

The better you rank in search engines like Google, the more you'll get displayed to users fervently searching for the real estate services you offer, making it more likely that individuals will buy real estate properties from you rather than other agents.

Google Ads can be used to check which keywords you want to drive relevant traffic for, which landing pages are topping, and find out who your potential customers are and what they typically search for. You'll be accumulating a huge amount of Google Ads data briefly, and it's the perfect way to know what occurs when you have lots of users.

The concept here is similar to renting an apartment in a prime location - you get all the benefits of renting that spot and can start driving traffic and generating leads as soon as your ad goes live. They also give you the flexibility that you desire. Depending on your budget and preferences, you can choose how long you want your ads to run (how long you want to stay in the apartment).

However, with Google PPC Ads, advertisers are required to pay per click. That means that advertisers pay a certain amount of money when a user taps on their ad, even if that tap doesn’t result in a real estate sale. As a result, advertisers might receive taps from users who have no intention of using their real estate services.

When advertisers stop paying, their ads stop appearing on Google, and there's nothing left to show for their investment (the moment you stop paying rent, you lose the apartment).

Both SEO and Google Ads will help you reach a larger audience

Comparing SEO and Google Ads: Which Fits Your Real Estate Business Better?

Both SEO and Google Ads are dynamic digital marketing tools that provide high ROI and make your ads look creative. So, should you choose SEO or Google Ads? If you're already a real estate business leader and don't require immediate results, we recommend using SEO services. Likewise, SEO is the best solution for your real estate business if you're on a tight budget and need long-term results.

On the other hand, if your real estate business is fairly new and you want to concentrate on instant results, then Google Ads is the right choice. This digital marketing strategy is best for real estate businesses that need immediate results and want to track progress after launching a marketing campaign. 

Owning a property isn't always superior to renting an apartment, and renting is only sometimes as graceful as it appears. If you need instant results and have the money to spend, Google Ads can be helpful. If you're looking at continuous growth and long-term returns, investing time and effort into SEO can pay off greatly.

Remember, whether you utilize SEO or Google Ads, the aim is to get your ad seen by as many prospective customers as possible.


Don't think of SEO vs Google Ads as an either/or situation; they go hand in hand. When the benefits of Google Ads collide with the benefits of advertising with SEO, the combination of Google SEO advertising provides the real estate agent with a distinct advantage.

For instance, Google Ads can gain instant visibility and Search engine optimization for extended organic growth. This uniform approach allows you to increase your online presence seamlessly, reach a broader audience, and generate potential clients.

Google ads was previously called Google AdWords

Now that you understand the prospects of both SEO and Google Ads, you might be curious about how to implement these strategies adequately; This is where Ardor SEO comes in. By concentrating on a tailored and consistent SEO strategy, Ardor SEO can help your real estate business drive more targeted traffic, enhance organic search results, generate leads and increase sales.

Are you ready to take your real estate business to the next level? Contact Ardor SEO today. You'll get access to the best tools to get your digital marketing campaign running optimally and begin your journey to dominate the search engine results pages!


What Are Negative Keywords in Google Ads?

Sometimes there are certain keywords that you want to avoid your Google ad showing up for. For instance, if you're only interested in commercial real estate, you want to avoid paying to appear in residential real estate search results. Although both deal in real estate, the customer base is very different, which is where negative keywords come in.

In Google Ads, you can use negative keywords to prevent search ads from displaying for queries related to a term or phrase. According to Google Ads, negative keywords also cause your display ads to appear less on pages that utilize negative keywords.

What Is the Difference Between Impressions and Clicks?

An impression happens when a user on the Internet sees your ad, and a click happens when a user sees your ad and then interacts with it by tapping on your link. Conversions are important goals and occur when clicks are converted into other actions such as form submissions, phone calls, or in this case, real estate purchases.

While impressions can't instantly drive clicks or real estate sales to your target audience, they can increase brand awareness and the long-term success of your SEO campaign. It is essential to add that the impressions aren't a guarantee that the individual saw or remembered your advertisement; it only means that the advertisement was shown on their personal computer or mobile phone screen.

Can I Do My SEO?

SEO is not a one-time situation, and while you can repair your car, stitch your clothes, and make furniture for your store, many of these things are best outsourced. While it may be enticing to read a few great SEO articles and try to tackle on-page optimization yourself, the truth is that do-it-yourself strategies often fail rapidly.

Search engine optimization is an investment of time and knowledge, so we recommend you seek valuable insights from a professional SEO company.

What Is a Google Penalty?

When you are issued a penalty by Google, it means that your website will stop being displayed in relevant search results, which means your target audience won't be able to locate you in a search. Penalties can be applied to any site and can result from your SEO efforts to enhance your website's ranking, but once you're issued a penalty, it can be difficult to remove, so be wary!

So, how do people get Google penalty? Any content that signals to Google crawlers that you're trying to exploit search results or violating Google's quality assurance guidelines can hurt your higher rankings. Google prides itself on being able to offer users the most applicable content, so if you violate this, you'll be punished immediately.

About the author 

Kris Reid

Kris Reid, the Coolest Guy in SEO, is the CEO of Ardor SEO. His expertise lies in helping real estate professionals get more leads and customers to predictably grow their business. Get to know Kris and learn more about our team here.

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