What is the meaning of SEO writing?

SEO writing is a form of copywriting focused on grabbing the attention of search engines through the use of specific, targeted keywords or keyword phrases. It is a means of making a website more visible so it can drive traffic to itself and eventually boost profits. It involves creating copy that solves the problems of a searcher and compels them to convert.

It is different from traditional copywriting in the sense that it delves into search engine optimization and revolves around key phrases. These are important as you need to be able to draw in people who are looking for certain things, particularly what you are offering.

You want users to come to your site, stay long enough, buy your products, book your services, and click on your adverts. You need Google, Bing, and others to direct people to you.

Your copy has to be compelling and useful. Not to mention that it has to be valuable enough for a person to gladly share it on online discussions and social media platforms. To put it simply, it has to be an article that is SEO-friendly.

seo content brainstorming on your laptop
Thinking about improving content

What Does It Mean to Optimise Content for Your Business?

Ask any digital marketer as to what makes a good website and they will tell you that you need quality content. Unfortunately, not all webmasters are taking this statement seriously enough. There are still so many sites full of boring, unoriginal, or clickbait articles. You’ll likely encounter one or two this week alone—that’s just how many they are.

You need to step up if you want to set yourself apart from the masses and properly convey your message to your target audience. In the end, it is your text that will convert visitors into customers. Other elements of your website (e.g. structure and design) only serve a secondary support role. They can’t sell your brand on their own and should be paired with effective taglines and more.

As good content is essential to the success of your site, you must first gain an understanding of what is SEO writing and how it works.


What is an SEO article?

writing search engine friendly content
Writing an SEO-friendly article

An SEO article is an article that has been written in such a way that it is optimized for search engines. This means that the writer has focused on choosing keywords and did research on what the target audience is searching for. It is a type of content created mainly to increase site visibility on Google.

In truth, an SEO article is not that much different from a standard magazine article. What sets it apart is that several other factors come into play in its development. Proper spelling and grammar are not enough to make it effective. It is entirely possible for a well-written post to not get any attention because it hasn’t been optimized.

Two aspects have to be considered in order to make an article that is SEO-friendly. First are human readers and the other are search engine crawlers. The former involves ensuring the content will connect with the searcher and their intent. The latter goes into the technicalities of keywords, calls-to-action (CTAs), metadata, and the like.

With that said, it may not be possible to get an optimised article from a run-of-the-mill writer. Only an actual SEO copywriter may be able to provide you with the content that you need.

What is an SEO content writer?

An SEO content writer is someone who writes search engine optimised content. To expound, it is a skilled professional who understands the audience, knows what they like, and chooses words that will appeal to them. It is also a creative who understands how Google feels about keywords and key phrases, especially long tail ones.

As an online entrepreneur, it is possible to be your own copywriter to cut back on expenses. But there are many reasons why it’s better to just hire an expert:

  • They are knowledgeable in different areas of marketing
  • They can research and pick the most suitable keywords and key phrases
  • They know how to weave the keywords into the content
  • They analyse your industry and your products and/or services
  • They provide content rich in relevant and useful information
  • They know which techniques or methods work or not
  • They enable you to focus on other aspects of your business
  • They write topics in the most appealing manner

That should make it clear as to what is an SEO writer and why you should get their help in producing content for your website.

Where to go from here?

If you want to ensure that your online business will survive and thrive in this changing world of SEO, you need to provide persuasive, interesting, and useful content for consumers—and you have to do so consistently.

Creating SEO-friendly articles is not a walk in the park though. It requires a good amount of thinking about what to say and how to say it. It can consume a lot of time as writing is a skill that may not be easy for some. The good news is that all that hard work will be worth it in the end.

Just keep your goal in mind so you can succeed. You can have us at Ardor SEO take care of the technicalities. We have a team of skilled writers ready to handle whatever content needs you may have now and in the future. Our full-service SEO packages aren’t something you can ignore either.

To know more about how we do SEO writing and how it can help your business, book a date with the coolest guy in SEO, Kris Reid. See to it that you’re going no other way but up from here on. Looking for work? Check out our writing job in asia!