You've probably heard in the past that a blog can significantly increase return on investment (ROI), which is why you already have one for your business.
However, you do not have a good idea on how to use it to get the results that you are looking for.
By now, you've probably realised that you can't just slap a blog post on your website and expect it to generate traffic on its own. What's the use of having a blog if no one reads your articles? Don't give up yet. Keep on reading to learn surefire ways to increase blog traffic.
Proven Steps to Increase the Traffic Coming to your Blog
To increase traffic to your blog, you need to use the right angle of marketing approach based on what your business offers.
Here are just some effective strategies for increasing blog traffic.
Be strategic in creating content.
If you want to increase blog traffic, you need to be strategic about your content marketing efforts.
You can do this by improving the quality of your content. No one wants to read sloppily written articles, so you need to invest in creating better content that is relevant to your business.
Create viral content.
Everyone wants to go viral—and why not? More viral posts mean more traffic. To create a viral post, you need to:
- Create a catchy headline
- Create longer posts, about 1,000 words or more
- Have a killer idea that has the potential to go viral on social media
Use long-tail keywords.
Long-tail keywords have the capacity to send more search traffic to your blog than general keywords because they are highly targeted and less competitive.
There is also higher buyer intent with longer keyword variations, which helps your page rank quicker.
Understand your audience and find where they are active.
You should also take the time to understand what they like. You'll get more traffic this way.
Optimise your blog for speed and make it mobile-friendly.
Make sure to optimise your blog for speed, as your visitors will not likely wait around for your page to load if it's too slow.
Likewise, modern users spend almost three hours a day on their mobile devices, so it will be in your best interest to make your blog mobile-friendly.
Comment on other blogs and forums.
Commenting on forums and other blogs is a good way to create backlinks to your blog page. The more backlinks pointing back to your page, the more you will rank on search engines.
However, do make sure that you also link to external sources on your blog posts to let Google know that you are not a spammer.
Guest blogging: Another effective way to drive traffic to your site
You can also write guest blog posts for other websites to generate more traffic to your own blog. Here’s how you can do it.
- Know your goals.
- Find the best sites to make contributions to.
- Get to know and form a genuine connection with the site owner.
- When pitching a topic, make sure it's a winning topic.
- Make your pitch short and sweet—but to the point.
- Once your pitch is accepted, wow the site owner with great content.
- Create a great bio and link back to your page.
- Be responsive to comments on your guest post.
- Promote your content. Encourage your followers to visit and read your guest post.
- Keep on writing guest posts to establish a stronger online presence.
- Measure your success by using tools, such as Google Analytics.
4 Biggest Mistakes to Avoid in Blogging
Everyone has high hopes when they first launched their blog. Unfortunately, many of them didn't even make it through the first few months.
Most blogs failed because the owners lost interest after seeing that their blogs were not generating traffic or money, instead of investing more time and resources to turn it into a success. With that said, here are some mistakes you need to avoid when creating a blog.
Not establishing the persona of your targeted readers
You can create great content. However, if it's not relevant to your target audience, then your efforts will all have been for nothing. So, before you start writing, make sure that you know exactly who you are writing for and what their likes and dislikes are.
This way, you'll have a better idea of how to personalise your content strategy.
Not offering unique content
Rehashed content is technically not copying, but it does take away the uniqueness of your blog. For example, do you think people will still read your article about the same topic they've read a million times over on the internet? Thus, be more unique in presenting the topic.
Aside from writing a blog post, you can also create a stunning infographic or start a podcast that offers possible solutions to a problem. This way, you are giving the topic a fresh twist.
Failing to use the correct tone for your target audience
When creating fresh and relevant content, you should also take into consideration the vocabulary of your target audience. When there is a disconnection between the two, you are also creating an emotional disconnection with your audience.
For example, a blog discussing sports has a different tone than a blog that talks about fashion. It's vital that you get to know your audience and how to communicate with them.
Not responding to active readership
Neglecting to respond and write back to every comment on your posts is not a good way to establish a good relationship with your readers. Likewise, you also shouldn't forget to thank them for following your blog or sharing your content on social media.
This step is especially important when you are just starting a new blog.
The strategies mentioned in this article are all proven to help increase blog traffic. By following the steps listed above, you will eventually get the results you are looking for, such as an increase in your email subscribers, new visitors to your blog page, and a boost in your conversion rate—leading to a more sustainable business.
However, do keep in mind that you should always create high-quality content. When it comes to blogging, quality takes precedence over quantity. However, if you’re able to mix the two, you will see better results.
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