How To Increase Your Click-Through Rate

No backlinks, no content, no social shares. Just 4 simple methods that will get you from the bottom of the first page to reaching the top.

I think you will agree with me...

...But increasing your click-through rate overnight sounds impossible.

Which is why this guide will show you 3 ways you can boost your click-through rate in under a day.

Google's getting smarter.

Google wants to show you the best result for the given keyword, and they also determine the best result on the page with backlinks, on-page SEO, social signals, and the many other methods. So if a user clicks on your page and stays for a certain period of time, this tells Google that the link is relevant, important and interesting, thus moving the result higher up the first page.

Some results can go from the 6th result to #2 or even #1 in a few hours - if they're optimised correctly.

So how can we do this?

1. CTR Magnet Method

First - you need to find AdWords ads. You can do this simply by putting your keyword into Google's search bar. These ads are highly optimised, they've gone through thousands of split tests to make the front page, and the best part is that you know that the text they use is gaining a lot of clicks and a lot of traction.

Learn these tips to increase your click-through fate

Searches like these contain the best power words for your on-page SEO.

Once you've found the words and phrases from AdWords ads, you can use them in your own title and meta description tags. When you've optimised your on-page SEO you can test if your page has rised in the ranks.

2. Power Words

Google loves these certain words in your meta descriptions, and you use them to your advantage. They urge the visitor to want to know more, which is exactly what you need to maintain a high click-through rate.

Try these words:

  • Today
  • Right now
  • Fast
  • Works quickly
  • Step-by-step
  • Easy
  • Quick
  • Simple

Google knows how long a user is spent on your page. Google will move a page higher up the SERPs if a page is looked at for 4 minutes in comparison to another that's on the page for 1 minute.

So how do you keep that engaging content?

3. Bucket Brigades

These are words and phrases that keep people on your page for the longest. Make sure you put them in the best places on your page, with the added use of white space to keep readers engaged.

Examples include:

  • Bottom line
  • I can't emphasise this enough
  • Here's the thing
  • The best part?
  • And that's not all

And finally...

4. APP Formula

This means:

Another method used to increase your click-through rate!

Credit: Backlinko

Writing comments that people can relate to will not only make you sound more human, they reinforce that your methods work.
Agree - Statements like, "I think you'll agree with me when..."
Promise - Show the reader you're legit, "I promise this method works"
Review - Summarise your article in a sentence or two, so readers know exactly what your article is about and how it can help them.

These three stages give Google the best chance at understanding what your content is all abou´╗┐t, and how it can reach the top of the first page.

Wrapping up

There are many different ways to boost your click-through rate, both black hat and white hat, but these methods are often overlooked, and are actually worth a try.

You've seen our 4 best methods to rank near the top spot, now why don't you try them for yourself? 

About the author 

Kris Reid

Kris Reid, the Coolest Guy in SEO, is the CEO of Ardor SEO. His expertise lies in helping real estate professionals get more leads and customers to predictably grow their business. Get to know Kris and learn more about our team here.

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