Our Toplist of the Best Free Online Marketing Courses
Ideally, marketing should produce stellar outcomes that will greatly affect the status of any company. The marketing team should make a company’s products look good, so enticing—that customers will buy them or subscribe to them.
However, in this day and age, learning the ins and outs of marketing and enhancing these skills are not exclusive to the members of the marketing team anymore.
For their business to thrive and succeed, even the business owners and leaders need to have at least a working knowledge about marketing, especially digital marketing.
Whether you run a small-medium enterprise or a large corporation, it is not enough to just settle for the tried and tested methods in marketing anymore. Digital marketing is now one of the most important components of any business strategy—it is even more true for fledgling startups.
The Best Free Online Marketing Courses to take in 2019
To help you get started, we compiled the top free online marketing courses to build your digital marketing skills. Check them out below:
Google Digital Garage
If you want to start with the basics, Google’s Digital Garage is for you. This is an introductory course about the basics of the Digital Marketing system and will set you up well for the more complicated levels.
You can take this course at your own pace or finish it all in one day. All you have to do is complete 23 badges, each badge corresponding to one topic in digital marketing, then you will already be set to dive deeper into this field.
You will get a free certificate at the end of the course.
HubSpot Academy Free Inbound Marketing Certification
Another great way to introduce yourself to the world of Digital Marketing is through Go Inbound! with Hubspot.
This course focuses on the pull marketing, which is about attracting customers to your website. This will help you understand how interconnected the concepts and aspects of digital marketing are.
You can easily finish this in just 4.5 hours.
If you plan to fully utilise Facebook’s many features for your campaigns, then the Facebook Blueprint course is for you.
This course has 86 modules that will explain all the best ways you can use Facebook and its slew of apps—including Instagram—to make the most out of every marketing effort.
Now, although the modules are free, you will have to pay for an end-of-the-course exam and the digital certificate.
Google Analytics Academy
If you want to focus more on learning how to do this, then you should check out the Google Analytics Academy course.
They offer different course levels, so you will surely find one that will fit your capabilities.
WordStream PPC University
Pay-Per-Click, or PPC, is another valuable aspect in the digital marketing field. If you choose to focus on this, WorldStream offers the PPC University where you can get bite-sized chunks of each lesson and concept so that they are easier to digest.
This course is free but you do not get a certification afterward.
Free Digital Marketing Training by LinkedIn Learning
LinkedIn Learning offers a Free Digital Marketing Training that will allow you to learn more about SEO, Google Analytics, Content Marketing, Lead Generation, Growth Hacking, and many more.
If you are a fast learner, you can finish the lessons here in just 14 hours. But you can also choose to break it down within a month. Your first month is free of charge, but if you need more time, then you may be asked to pay for the following months.
Moz SEO Training Course via Udemy
If you want to focus on this concept more though, you can choose to take the Moz SEO Training Course under Udemy. This course is completely free—and you can already learn the best SEO practices from the seasoned pros in the industry!
How to choose the right online marketing course for your situation
We have listed down some of the top free online marketing courses you can check out right now, but there are still a lot of other courses available online.
Choosing the right course for you can get overwhelming, so before you settle on any of them, make sure you evaluate and study the course and institutions thoroughly first.
Here are a few tips you can consider when choosing the digital marketing course for you:
1. Know what you want to get out of the course
Before you can even begin to search for a course, know what you want to get out of it first. Do you just want to learn the basics? Do you want more in-depth lessons? What is your level of knowledge in the field?
Once you have figured these out, you will then have an easier time narrowing down which courses you can take to supplement the knowledge you want.
2. Thoroughly evaluate the course
Next, you must thoroughly research what the course offers and how the lessons are scheduled. Reading up on the course description, the fine print, and even reviews will help you understand which course would be ideal for you based on the time you can allot for it and your current capabilities.
3. Check and verify on the institution hosting the course and their certification
Lastly, you must thoroughly research about the institution, the teachers leading the course, and even the certificate they release. Just because everything sounds ideal for your situation, does not mean that it is perfect when you finally commit to it.
You do not want to waste your time taking a course that is not as legit as they promote themselves to be, so it is best if you take your time learning everything you can about the course first before hitting the ‘start’ button.
Digital marketing is not a difficult skill to learn, and all of these free online marketing courses are proof of that. All you have to do is research well to ensure that you will learn from the people with real industry authority.
Not only will they be able to guide you well through the course, but they will also provide you with lessons based on real-life experiences.
Now that you are set with a list of some of the best digital marketing courses available, you now have a better idea of how to choose the right course.
Which one will you settle on?