Avery Carl and The Short Term Shop: From $59M to $621M in Sales
Avery Carl is the founder of The Short Term Shop (eXp’s #1 team in 2023), a best-selling real estate author, a BiggerPockets speaker and an eXp agent. She started working with Kris Reid and the Ardor SEO team in 2019. In the video above, recorded in early 2022, she explains what happened next.
The results, in Avery’s words
In 2019 we did 59 million in sales, in 2020 we did 158 million in sales, and last year in 2021 we did 621 million in sales.
| Year | The Short Term Shop sales |
|---|---|
| 2019 | $59 million |
| 2020 | $158 million |
| 2021 | $621 million |
Asked what changed, she put it simply:
Working with Kris and the Ardor team plus hiring more agents to help handle the volume are really the only two things that we did differently.
SEO and podcasting together
Avery paired search with her own show, The Short Term Show. Our sister company Icons of Real Estate tells that side of the story:
- How Avery Carl combined SEO and The Short Term Show podcast
- Avery Carl on working with Kris Reid and the Icons team
She is also the author of the best-selling book Short-Term Rental, Long-Term Wealth.
Build the same mix for your business
Search and podcasting reinforce each other: episodes give your site fresh, searchable pages, and guest appearances earn links and branded searches. Start with our guides to podcast SEO for real estate agents and podcast guesting as an SEO strategy, or read who Kris Reid is.