SEO california
GET MORE LOCAL LEADS FOR YOUR BUSINESS
SOME OF OUR HAPPY CUSTOMERS
How using SEO Services in California Can Get Your More Leads!
If you run a hotel, one of your biggest challenges is avoiding online travel agencies and getting direct bookings. OTA’s are powerful, competitive, and they invest a lot in their marketing, so you’ll need to use hotel marketing strategies to take back control of your business.
Although OTA’s make it easier for hotel owners to bring in new customers, they have big disadvantages, like taking commission on bookings, giving big discounts, and putting you in direct competition with other hotels in your area, making it more difficult for potential customers to choose you. And when a crisis like the Coronavirus happens, hotel owners aren’t protected as OTA’s give consumers refunds without considering the consequences for the hotels.
However, there is a light at the end of the tunnel.
Increasing Revenue Through Direct Bookings
You don’t want to go head to head with online travel agencies like Booking.com, Expedia, and Agoda. They have a massive marketing budget and are very competitive in the hospitality industry. They also have their own apps and advertise everywhere.
So how do you get around online travel agencies while still bringing in new customers? Having a solid hotel marketing plan and working with a specific SEO agency for hotels gives you the answers you need to make your customer stream reliable and consistent, and obtain financial freedom.
Sure, you can randomly Google how to get more direct bookings for hotels, or hotel direct booking strategies, but below we’ve given you the most effective ways you can actually achieve this, and a case study of it in action.
Below are some direct booking strategies that you can start implementing yourself today, that will help you take back control of your business.
Get more Local Leads now!
How Can SEO For Real Estate Help Your Business?
How can you avoid OTA fees and get direct hotel bookings from your potential customers using hotel SEO? What makes a good hotel marketing strategy?
Most business owners first step is to build a hotel booking website that is beautiful, but they overlook getting that website to bring in a steady stream of new customers. There are data-driven strategies that you can use when it comes to hotel website seo, which will guarantee you results faster and more effectively than other forms of interrupt marketing.
So, how do you get direct bookings?
What hotel related keywords do people use to find hotels online?
What SEO keywords for hotels have the highest search volume? Search for keywords that are not only relevant to your hotel, but are also being used by travelers.
What features and amenities are they searching for?
Remember, big companies like Agoda and Booking.com will be competing for transactional keywords like “hotels in Sydney,” so use less competitive keywords that are still relevant, like “best beaches in Sydney” or “best walks in Sydney.”
To do this, you should use these keywords in the written content and across your website.
Use keyword mapping to utilize primary and secondary keywords in your meta titles and descriptions, and write relevant blogs and articles that uses the keywords people are searching for.
You need to make it easy for your website’s visitors to actually book the hotel rooms on your site.
You can encourage them to take action by offering incentives for complimentary services or meals. Creating attractive pop-ups can remind them to book while they’re still on your site.
Here’s what our customers are saying
Rebecca Davidson
Sparrow Early Learning
"..Thanks again to you and your team for your superior service Kris"
It is always a pleasure working with Kris from Ardor SEO. Kris is knowledgeable and always recommends the best solution for our business. Thanks again to you and your team for your superior service Kris.
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Organic Turmeric
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iQmetrix
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Kris is very knowledgable about SEO! His team helped us through an extensive SEO audit and strategy. The audit was very in depth, and was very helpful for us to identify problems on the site.
