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Canada Goose | Anti-Fur Campaign
Help stop the fur trade!
Stop the Fur Trade!
We’re launching a digital marketing campaign to end the fur trade and need your help!
Our #1 target is one of the biggest manufacturers of products using animal fur, Canada Goose.
We’re going to help educate Canada Goose customers on the evils of the fur trade, and expose the horrible industry they are supporting. We'll provide them with easy, accessible, and compassionate alternatives by promoting cruelty-free brands so consumers can get the great clothes that they’re after, 100% cruelty-free!
Who are we?
We (Ardor SEO) are passionate vegans and animal rights activists.
We run a digital marketing company that specializes in helping ethical, sustainable and vegan businesses get more customers online. Our focus is on Search Engine Optimization (SEO). In a nutshell:
- We find the keywords people are searching for.
- We structure your website to get you in front of where consumers are actively looking, on the first page of Google.
- We get these people to take action.
We support leading vegan companies like Plant Based News, Mastering Diabetes, Happy Cow, and more. We help them get their message in front of their potential customers.
How can you help stop the fur trade?
By using these same techniques, we’ll get the anti-fur trade message in front of Canada Goose’s potential customers, educate them on the cruelty of fur and down, and stop them buying their products. This will change consumer perception, affect their reputation, and hurt their sales in order to force them to make a change and stop selling fur!
Our Goal:
- 100 X Animal Rights websites to post anti-fur material about Canada Goose and rank in Google for every keyword related to Canada Goose
- 500 X Animal Rights Social Media Channels, Facebook, YouTube, Instagram, Twitter to make a tidal wave of noise across the internet
How can you be an animal activist?
Everyone can play a part in this campaign, no matter your skill-set or expertise. The animals need all the help they can get, and we appreciate the efforts anyone can contribute to helping them, whether you're vegan, an animal advocate, or otherwise!
Animal Advocacy Websites
If you have a website dedicated to veganism, education, or helping animals in any way,
Vegan Websites
If you have a vegan website that we can rank for Canada Goose products to bring awareness,
Vegan Activist Social Media Channels
If you have a vegan activist social media channel that can help promote the campaign and support the vegan companies involved,
Do you sell cruelty-free products?
We need commercial partners to promote. People are searching for Canada Goose products because they need jackets and warm clothes. We need to give these people high quality, affordable, and cruelty-free alternatives.
Vegan Commercial Partners
If you sell cruelty-free apparel, footwear, accessories, and other products,
Are you an animal rights volunteer?
This project has MASSIVE potential, and depends on the support of the animal activist community to take down Canada Goose. We have the skills and the knowledge to rank any website and increase their business, but we also have limited excess manpower. We’ll be dedicating as much time as we can to this campaign, but we need more hands!
Writing Volunteers
If you have writing skills,
Outreach Volunteers
If you can inspire others to get involved and help get the campaign's message to the world,
Animal Advocacy Websites
If you have a website dedicated to veganism, education, or helping animals in any way, Click Here to sign up! We will create content for your website to rank for Canada Goose's product-related keywords, fur and down information, and other animal advocacy education.
Who is already involved?
Vegan Websites
If you have a vegan website that we can rank for Canada Goose products to bring awareness,
Click Here to sign up! We will create content for your website to rank for Canada Goose's product-related keywords, fur and down information, and other animal advocacy education.
We don’t want to rank for “anti-fur trade” keywords, nor “Canada Google protest” nor “down cruelty”. Anyone that is searching those kinds of keywords already know the evils of the fur trade.
We want to rank for Canada Goose product keywords like:
"Canada Goose bomber jacket womens"
We want to show up in front of Canada Goose’s potential customers when they search for their products. They’ll see our message, they’ll see how horrible the fur trade is, and we’ll show them how easy it is to pick a cruelty-free option.
What vegan websites are already involved?
Writing Volunteers
If you have writing skills, Click Here to sign up!
This project has MASSIVE potential, and depends on the support of the animal activist community to take down Canada Goose. We handle the SEO, you handle the writing, together we end the fur trade!
We have the skills and the knowledge to rank any website and increase their business, but we don’t have the manpower to take on this massive campaign alone! We need your help to write and edit the content.
We’ll make it easy and set out the content framework, the topics you need to include, the keywords you need to use, and then your creativity and passion can execute the writing and create the content.
You need to convey the message, show people that animals aren't products, how we shouldn't be supporting this terrible industry with our purchases, and how easy it is to choose a cruelty-free option.
BONUS FREE Digital Marketing Training -
As a big thank you, we'd love to train you how to use SEO for your own business, or any other type of digital activism. If you have your own business that supports your activism, or want to learn new outreach skills online, let us know and we’ll give you the training you need to use SEO for good.
Outreach Volunteers
If you can inspire others to get involved and help get the campaign's message to the world,
Are you a passionate vegan? Do you want to make a lasting impact on the fur trade? We need your voice
Are you organized? Are you able to send outreach to vegan companies, animal organizations, and other volunteers?
We need your help to:
- Find animal advocacy websites
- Find activists with social channels
- Find writers to volunteer their time
- Find outreach specialists to get the message out
We have easy to follow instructions. We just need more human resources to connect with other activists and get them involved. Together we can make a massive difference, save animals, build awareness and end fur forever!
Vegan Commercial Partners
If you sell cruelty-free apparel, footwear, accessories, and other products,
If you provide quality, affordable alternatives to Canada Goose products, we want to promote you!
We are getting this powerful anti-fur message directly in front of the very consumers that are actively searching for Canada Goose's jackets, gloves and other garments made with animal fur and down. We are showing the evils of the fur trade, while giving them an easy way to make a change and select a cruelty-free option - YOUR products!
How Else Can You Help?
We cannot do this without you and we need your help. Please use these links to share the campaign, spread our message of compassion, and make this campaign a success!
- 1Join our Facebook Group: Join our Canada Goose Campaign group to keep up to date and in touch.
- 2Invite others: please share this with other activists who you think would like to contribute.
- 3Talk to us: book a call with Adelle to get more information on how you can help, and how this works.
Have any questions?...
Search Engine Optimization (SEO) is the process of increasing the visibility of a website to users of a search engine. It results in an increase in organic, unpaid traffic to a website which helps a business gain more customers online. The most popular search engine for this process is Google.
In this campaign, we will be using SEO to get animal advocacy education in front of those who don't yet know about their suffering. We will promote animal liberation and anti-speciesism through the content we create and support prominent vegan companies.
Digital activism is the use of the internet and technology to enable fast and effective communication for a social justice issue.
The Stop Canada Goose campaign will officially launch in July, 2020. With the help of our advocacy partners, volunteers and ethical commercial businesses, we are mobilized to put pressure on Canada Goose to reexamine its cruel practices and cease its role in perpetuating the fur trade. Our actionable objective is to collaborate with 100 animal rights websites and 500 animal rights social media channels to create a tidal wave of activism across the internet.
Ultimately, with our digital marketing expertise and an ecosystem of advocacy partners, we hope to reach consumers with awareness of the fur trade before they purchase Canada Goose products by ranking high on search engine results with our information. Our efforts will be successful if Canada Goose stops selling fur and when consumers demand alternatives at higher rates.
Canada Goose leads globally in winter clothing sales (in 2018, the company reported revenue of $591.2 million) and is one of the leading manufacturers of items containing animal fur. The company markets a wide range of jackets, parkas, vests, hats, gloves, and other apparel that contains animal fur or other animal parts such as Goose feathers. As a result, each year, more than one billion rabbits, foxes, seals, minks, and coyotes are raised on fur farms or trapped in the wild, then killed for their pelts.
By putting pressure on Canada Goose, we also hope to influence other companies to make the switch to fur alternatives.
Vegan Activist Social Media Channels
If you have a vegan activist social media channel that can help promote the campaign and support the vegan companies involved,
Click Here to sign up!
Remember when the world found out the Amazon Rainforest was burning again? The news went viral! Unfortunately, it had a limited effect as there was no strong call to action and no easy path to change.
We want to change that! We’ll educate people on how they can make a simple change, and show them how easy it is to pick the cruelty free option.
Our goal is 100 x Animal Rights websites posting the fur and down educational content we write, rank in Google for every keyword related to Canada Goose products, and give consumers better, cruelty-free choices.
500 X Animal Rights Social Media Channels across Facebook, Twitter, YouTube, Instagram, etc. will share this content and build awareness. Simultaneously posting and promoting this same anti-fur message will surely make a wave and go viral!
What vegan activist social media channels are already involved?