Canada Goose - Anti Fur Campaign

Help us stop Canada Goose!

We Need to Stop Canada Goose!

We’re launching a digital marketing campaign to end the fur trade and need your help!


Our #1 target is one of the biggest manufacturers of products using animal fur, the notorious Canada Goose.


We’re going to help educate consumers, primarily Canada Goose customers, on the evils of the fur trade, show these consumers first hand the horrible industry they are supporting, and provide them with easy, accessible, and compassionate alternatives so consumers can get the great clothes that they’re after, 100% cruelty-free! 

Who are we?

We (Ardor SEO) are a digital marketing company that specializes in helping ethical, sustainable and vegan businesses get more customers online. Our focus is on Search Engine Optimization (SEO). In a nutshell:

  1. We find the keywords your potential customers are searching for.
  2. We structure your website and content to get you in front of where these potential customers are actively looking, on the first page of Google Search.
  3. We get these potential customers to take action, i.e. become customers.

At the end of the day, search engine rankings are great, but they don’t pay the bills, new customers do. That’s always our focus. Getting the right people to your website, and get them to take action!

Kris Reid India

How are we going to achieve that? We've got a plan!

We support world-beating vegan companies like Plant Based News, Mastering Diabetes, Veganuary, and more. We help them get their message in front of their potential customers.

Now we are going to use these same techniques to get the anti-fur trade message in front of Canada Goose’s potential customers to help educate these people on the cruelty of the fur trade and to stop buying fur products. We are going to hit Canada Goose hard! We’re going to affect their reputation and hurt their sales so substantially that they’ll be forced to make a change and stop selling fur!

Our goal is to have 

  • 100 X Animal Rights websites to post anti-fur material about Canada Goose and rank in Google for every keyword related to Canada Goose
  • 500 X Animal Rights Social Media Channels, Facebook, YouTube, Instagram, Twitter to make a tidal wave of noise across the internet

How can you get involved to stop

Canada Goose and End the Fur Trade?


Do you have a website dedicated to veganism, vegan education, or helping animals in any way? Click Here to sign up!

Do you have a vegan activist website that we can rank for Canada Goose products to bring awareness? Click Here to sign up!

Do you have a vegan activist social media channel where you can help give exposure to the websites? Click Here to sign up!

Do you sell cruelty-free alternatives to Canada Goose products?

We need commercial partners to promote. People are searching for Canada Goose products because they need jackets and warm clothes. We need to show these people high quality, affordable, cruelty-free alternatives.

Do you sell cruelty-free apparel, footwear, and accessory products? Click Here to sign up!

Animal Rights Activist Volunteers Needed!

We (Ardor SEO) are world known as THE Digital Marketing company in the Vegan space. We have the skills and the knowledge to rank any website and increase their business. Unfortunately, we also have limited excess manpower as we need to service our existing customers. We’ll be dedicating as much time as we can to this campaign, but we need more hands, we need more help, we need YOUR help!

Are you a vegan activist with writing skills? Click Here to sign up!

Are you a vegan activist that can help inspire others to get involved? Click Here to sign up!

Vegan Activists Websites

Are you a vegan activist with a website? We want to rank your website for Canada Goose Products!

We don’t want to rank for “anti-fur trade” keywords nor “Canada Google protest” nor “Canada Goose Kills”. Anyone that is searching those kinds of keywords already knows of the evils of the fur trade and there is plenty of great information to help educated people.

We want to rank for Canada Goose Product keywords like:

"Canada Goose Bomber Jacket Womens"

"Most Popular Canada Goose Parka Womens"

We want to be right in the faces of Canda Goose’s potential customers. When their potential customers search Canada Goose Parka, they’ll see our message, they’ll see how horrible the fur trade is, and we’ll show them how easy it is to pick another, cruelty-free, option.

If you have a vegan activist website that we can rank for Canada Goose products please
complete this form to get involved.

What vegan activist websites are already involved?

  • International Anti-Fur Coalition
  • Animal Victory
  • Colleen Patrick-Goudreau

Vegan Activist Social Channels

Remember when the world found out that the Amazon Rainforest was on fire? The news went viral on social media! Everyone heard about it! Unfortunately, it had a limited effect as there was no cohesive message, no strong call to action and no easy path to change.

We want to change that! Have a devastating hit against Canada Goose and a lasting impact on consumers choices.

Our target is 100 Activist websites to post content, build awareness and give consumers better cruelty-free choices. These are the websites and the messages that we’ll be sharing across social media.

500 Animal Rights Social Channels. Facebook, Twitter, Youtube, Instagram, all simultaneously posting and promoting this same anti-fur message. 500 channels are enough to make a wave! 500 channels are enough to go viral!

But unlike the Amazon Rainforest, we’ll also be educating people on how they can make a simple change. We’ll be educating consumers on just how easy it is to pick the cruelty free option!

If you’ve got a vegan activist social media channel, please complete this form to get involved.

What vegan activists social channels are already involved?

  • That Crazy Vegan Lady
  • Indian Vegan Diary
  • Jessica Evans-Varga
  • Carol Hansen-Dix
  • Jovy Pongyan Jensen

Vegan Activist Volunteer Writers

We (Ardor SEO) have the skills and the knowledge but we don’t have the manpower to take on this massive campaign alone! We need your help to do the writing!

We handle the SEO, you handle the writing, together we end the fur trade!

SEO - We’ll set out the writing guideline for you, the topics you need to include, the keywords you need to target and then we need your creativity and your passion to shine through.

You need to convey the message, you need to show people that fur is wrong, you need to show people that Canada Goose is a terrible company, you need to show people they should not be supporting this terrible industry with their purchases, you need to show people how easy it is to choose a cruelty-free option.

BONUS


FREE Digital Marketing Training - As a bonus, if you have the time, we would love to train you on how to optimize and post the articles yourself but only if you have extra time. We understand that everyone has their career and their life so only has limited time they can commit. If you are so inclined, let us know and we’ll give you the training you need to be able to optimize the articles you write to make them rank.

Can you help provide content to stop the fur trade? Please complete this form to get involved.

Vegan Activist Volunteer Outreach

Are you a passionate vegan? Do you want to make a lasting impact on the fur trade? We need your voice!

As you can imagine, organizing this campaign is a massive undertaking! We need at minimum 100 websites, 500 social channels, and a small army of volunteers to write and post all the content!

Are you organized? Are you able to send people messages?

We need YOU to:

  • Find more activists with websites
  • Find more activists with social channels
  • Find more activists writers to volunteer their time
  • Find more activists to help with outreach

We have easy to follow instructions. We just need more human resources to connect with other activists and get them involved. Together we can make a massive difference, save animals, build awareness and end fur forever!


Can you help get people on board with this campaign? Please complete this form to get involved.

Cruelty-Free Fashion Companies - Commercial Partners

Are you a cruelty-free fashion company? Can you provide quality, affordable, alternatives to Canada Goose products? We need you!

We are getting this powerful anti-fur message directly in front of the very consumers that are actively searching for Jackets, Gloves and other garments made with animal fur. We are showing them the evils of the fur trade, but these people still need clothes! They need to see that there is an easy way to make a change and select a cruelty-free option - your option!

Let us promote your products as an alternative to Canada Goose. Please complete this form to get involved.

How Can You  Help?

We cannot do this without you and we need your help. In this section we are going to show what we need from you and what you need to do etc etc etc.

  • 1
    Join our FB Group: Join our facebook group to keep in check.
  • 2
    Add your Website to the List: add your website to our central google document.
  • 3
    Invite other activists: invite other activist who you think would like to contribute.

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