Sometimes a client will have big dreams but not the resources to go full throttle. For example, https://printer-repairs.com.au/ is a local brick and mortar operation that wanted to stand out in the ultra-competitive Sydney market.

We did an analysis of the top-ranking competition and noticed that many were using incredibly spammy techniques. While black hat cowboy SEO often shows fast ranking spikes, it works against the core of Google’s algorithms, which are designed to weed out spam and provide users with the highest quality experience possible.

Therefore we pitched a proposal that went against the SEO cowboys but with Google’s quality filtering trends. Given the ferocity of the market and the limited man-hours put into the project, the results were satisfying.

The site shows healthy rankings on Google.com.au, including some incredibly competitive keywords:

• Fax machine repairs: ranked #1
• Printer repairs North Sydney: ranked #1
• Scanner repairs: ranked #1
• Plotter repairs Sydney: ranked #2
• Photocopier repair: ranked #3
• Epson printer repairs: ranked #3
• Samsung printer repairs: ranked #3

Summary of our stripped down strategy

SEO in its most basic form is very straightforward. Create content that provides a quality user experience. Get other websites to notice your site, by pointing links to it. Google trackers will see this, and also track user behavior.

If users find you through a Google search and you fill their needs, they will stop searching. That tells Google your page is a good one. Conversely, if users find you through Google search, spend a few seconds on your site and then goes back to Google to keep searching, what do you think that tells Google?

Old school basics

Searching for information about printer repairs in Sydney once yielded nothing but spammy rehashes of Wikipedia snippets. We helped change that, shaping https://printer-repairs.com.au/ into a lean 80 pages (core page content, blog posts and Woocommerce pages).

WHAT ELSE DID WE DO?