2018 Case Study - fnug.com


We started working on this site 2018 with a strategy to target certain products with content strategy to help support those products. Acquiring new authority backlinks was important and an ongoing strategy.

We have already seen explosive growth in a short period of time, with a new site design launched in 2018.

Google Analytics



What we suggested and what we complete for https://fnug.com/product-category/holographic/

Meta Title Added: Be Trendy with These Holographic Nail Polish Products | FNUG

Meta Description Added: Are you looking for holographic nails that you can do at home? Give our holo mirror chrome gel polishes a try! You won't even need a UV light.


  • Design fixes – (New website launched 2018)
  • Additional content for the /blog/ linking back to the main products
  • Keyword mapping
  • Internal linking changes
  • Home page content
  • Additional content for the products themselves
  • Duplicate content fixes
  • Full site audit to identify top tech issues
  • Tech issues resolve
  • Meta description fixes
  • Image Alt tags added
  • Optimising product pages – additional content
  • 301 directs for 404s
  • New website to launch
  • Social shares to top product pages
  • Image embeds
  • Link acquisition strategy (x 20+)
    • Authority Posts
    • T1 Social Posts
    • T2 Social Posts
    • PDF Posts
    • Video Posts

Additional Content Added