2018 Case Study - fnug.com

Overview

We started working on this site 2018 with a strategy to target certain products with content strategy to help support those products. Acquiring new authority backlinks was important and an ongoing strategy.

We have already seen explosive growth in a short period of time, with a new site design launched in 2018.

Google Analytics

Semrush

Recomendation

What we suggested and what we complete for https://fnug.com/product-category/holographic/

Meta Title Added: Be Trendy with These Holographic Nail Polish Products | FNUG

Meta Description Added: Are you looking for holographic nails that you can do at home? Give our holo mirror chrome gel polishes a try! You won't even need a UV light.

H1 Added: HOLOGRAPHIC NAIL POLISH

Design fixes – (New website launched 2018)
Additional content for the /blog/ linking back to the main products
Keyword mapping
Internal linking changes
Home page content
Additional content for the products themselves
Duplicate content fixes
Full site audit to identify top tech issues
Tech issues resolve
Meta description fixes
Image Alt tags added
Optimising product pages – additional content
301 directs for 404s
New website to launch
Social shares to top product pages
Image embeds
Link acquisition strategy (x 20+)

Authority Posts
T1 Social Posts
T2 Social Posts
PDF Posts
Video Posts

Additional Content Added

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