How to Write Awesome Blog Posts in 5 Quick Steps

writing a good blog post on your website

Maintaining a blog can be one of the best things you can do for your marketing campaigns.

Learning how to do it well can be that extra step towards success. In particular, properly maintaining a blog can easily maximise any marketing effort. 

Adding value to your social media content; maintaining your clout with your leads and customers; using each post to plug your calls-to-action to generate inbound leads; making regular posts; and applying proper search engine optimisation (SEO) techniques—couple these with blogging and this it will open new doors for you and your brand.

But why do marketers still shy away from doing it? Is it because blogging seems daunting? Do you feel like you lack the manpower to maintain it? Or, maybe you just do not know how to write a blog post in the first place?

It may feel overwhelming, but do not fret—we are here to help you out!

Follow these steps when writing a blog post

1. Create a draft or framework. 

Do you constantly wonder how to write a blog post that is effective and useful?

First, you must know what you want to write about.

Once you have determined the right topic, you then have to make sure that it has a solid foundation. Therefore, craf a planned-out and detailed draft or framework.

Write down the main points you think your blog post needs, then supplement each point by thoroughly researching about it.

This way, you will be able to organise your thoughts and make sure that the post is aligned with your brand voice or campaign.

Keyword Research is also a big part of writing a successful blog article. Always make sure to match the user intent with your article, otherwise people will be clicking away from your blog post!

2. Write a unique and catchy headline. 

The headline is essentially the face of any blog post you produce. Therefore, make sure that it is catchy and unique compared to all the other posts that have a similar topic as yours. 

The headline should be concise and witty. It should encompass everything you want to say in just a few words.

3. Write the body of your article. 

Once you have written the draft, figured out your unique headline, and carefully researched each point you will cover, you can now write the body of your article. 

This step should go smoothly since you already prepared all the information and data that you need.

4. Add some images. 

A blog post that is basically just a huge chunk of text is boring. it will be an eyesore and will make any reader close the tab in a heartbeat. 

To ensure that your reader remains on the page to read the rest of your post, you should add images that fit well to the topic and your brand’s aesthetics.

When choosing the photos to use, though, make sure to only use royalty-free images. This way, you can avoid any possible issues with the artists and photographers who own them.

5. Edit your post. 

Do not forget to edit your post! At this point, you have already spent several hours brainstorming and writing the post and you might be already tired.

You might have already made a few typographical or grammatical errors or missed a vital punctuation mark. 

So, take the time to read the whole post from top to bottom.

This will make you see what you might have missed in your initial writing, ensuring a polished copy.

Another way to edit your post is asking someone else to read through your draft.

Aside from being able to spot errors, a fresh set of eyes can even do some fact-checking, make suggestions, or offer additional content to give your post more substance. 

Everything will be checked before you hit that “publish” button.

Priceless benefits that you can get from writing quality blog posts 

man writing a blog on a laptop

Brainstorming and writing a blog post can take anywhere from a few hours up to a few days. Maintaining a blog can will need even more time, effort, and manpower to keep it up and running. 

But even though it requires a lot of work, the payoff, in the end, is truly priceless, especially if you want to enhance your name and marketing efforts.

Now that you know how to write a blog post that will capture your audience’s attention, here are some of the benefits you can get if you consistently do it:

Builds relationship to your target audience 

There are no strict rules in writing blog posts and you can easily choose topics that you think your desired readers will be interested in.

So, even just publishing one post can already be one of the greatest ways you can build a relationship with your target audience. 

Adding questions or other interactive elements in each post you publish will allow you to build rapport with your audience

This will even give you some invaluable insights you might not be able to get elsewhere.

Boosts your SEO campaign 

Blogging will also boost your SEO campaign, since you are essentially giving search engines new content to index for searchers.

Each post is an opportunity to plug in all the vital keywords that can increase your brand’s visibility on search engine results pages (SERPs).

More importantly, this is a chance for you to create more valuable backlinks. A good link profile can truly establish your authority in your industry online.

Improves your reputation 

As you publish quality blog posts that provide valuable, expert information, you are also building consumer trust and clout. 

In time, your blog will become the “go-to” resource of your peers and customers. This eventually leads to higher customer conversion rates in the future.

Generates leads 

Maintaining a blog will also give you the chance to generate more leads for your marketing campaigns.

You can leverage your blog to get emails and other necessary information from potential leads through subscriptions. 

You can also use these subscriptions to increase your touchpoints and convert leads to real customers.

Lets people know your brand more 

With minimal effort and expense on your end, a high-quality blog on your website can allow you to:

  • introduce yourself to the world
  • build your brand’s credibility
  • boost search engine rankings
  • increase website traffic, and 
  • engage with potential and current customers

This is the kind of opportunity that all businesses, especially smaller businesses, must definitely seize.


Even though you already know all the possible benefits of maintaining a blog, having to write posts regularly may still feel daunting.

Fortunately, with constant practice, it is possible to eventually find your rhythm, making it easier to continue publishing in the long run.

Never find yourself wondering exactly how to write a blog post ever again. 

Just follow the steps we have provided, and you will surely be able to run your own blog and publish new content every day with minimum issues along the way!

About the author 

Kris Reid

Kris Reid, the Coolest Guy in SEO, is the CEO of Ardor SEO. His expertise lies in helping real estate professionals get more leads and customers to predictably grow their business. Find him on LinkedIn and learn more about our team here.

You may also like

Top 10 Ways to Get Listings in Real Estate in 2022

How to Make Real Estate Email Marketing Work for Realtors In 2022

How to Sell Real Estate in Tik Tok – Tips and Examples

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

5 Things Your Website Needs

What are the critical components of a well-performing website?

Find out now!