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When you’ve arranged for an SEO campaign with Ardor, we’re going to need to access Google Analytics and Google Search Console. This is so we can check the current status of your website and create suitable action plans.

In the event that you have multiple domains in your account, you might want to give access to just the one we’ll be working on. Perhaps you’re wondering if this is possible without you giving us the password. The answer is “yes, it is”.

Both of these tools allow you to define the users who can get access to your account on their own. Here are step by step guides to help you:

How to Share Access to Google Analytics

  1. Sign in with your Google Analytics account. Sign in to GA
  2. Select the domain that you’d like to share access for via the drop-down menu on the top left corner beside the GA logo.
    • Note: You can skip this step if you don’t have multiple domains

    Ardor GA account Ardor GA

  3. Click on Admin in the bottom left portion of the screen. GA Admin
  4. Decide what level of access you’d like to provide to Google Analytics users as there are 3 kinds, each one with different capabilities. GA access level
      • View – Grouping content, adding goals, and viewing reports
      • Property – Adjusting settings, modifying the retargeting code, and accessing the tracking code
      • Account – Linking AdSense and AdWords data, adding more websites, and sharing access to other users
    • Most of the time, Ardor will require that you provide the Account type of access so we can optimise your website better.
  5. Click on User Management under the corresponding column. GA user management
  6. On the popup window, click on the + sign in the top right corner. GA account users add
  7. Pick the option most suitable for your needs, which is usually the first one. GA add new users
  8. Fill out the form starting with the email address of the user you want to access Google Analytics. You can also choose to notify them via email or not. GA add email
  9. Tick on the appropriate boxes for the kind of permissions you want to allow.
    • We request that you tick on Edit which is the highest level of permission you can allow. Please select Manage Users as well. This is all so Ardor can do more for your SEO campaign.

    GA permission level

  10. Finally, click on the Add button at the top right corner then you’ll see the new user on the list. GA user add button

How to Share Access to Google Search Console

Now that you’ve successfully added a new user to your Google Analytics account, the next step is to do the same on GSC. Take note that this tutorial is an assumption that you’ve already verified your site. If you haven’t, please process that first then come back here. Also, we’ll be covering only the classic interface as the new one is still at the beta stage and doesn’t have the capability to add users yet.

  1. Sign in to your Google Search Console account. GSC sign in
  2. Select the property you want to share access to. You can start with the www version of your site. GSC property
  3. Click on the gear icon near the top right corner of the screen. GSC settings
  4. Select Users and Property Owners from the options on the drop-down menu. GSC Users and Property Owners
  5. Click on the Add a New User button in the top right section. It’s in red so you can’t miss it. GSC add a new user
  6. Input the email address of the user whom you want to give access to. GSC input email
  7. Decide what kind of permission you want to grant to the new user, be it Full or Restricted.
      • Full – Has access to all of the actions, data, and information happening on the website or property but cannot provide or share access to others.
      • Restricted – Has basic view rights on most data.

    GSC permission level

  8. Click on the Add button and the user will be added to the list. GSC add button
  9. If you’ve made a mistake or changed your mind, you can switch the permission type on the list. GSC switch permission
  10. Repeat the above steps on the non-www version of your website, and on your HTTPS properties — both www and non-www — if you have an SSL (https://www and https://).

How to Manage Owners on Google Search Console

Should the user need to perform more actions than what is allowed as a user, you can opt to add them as an owner. This is often the case when you’ve arranged for full-service SEO campaigns with Ardor.

  1. On the Users and Property Owners page, click on Manage property owners. GSC manage owners
  2. Scroll down to the section labelled Verified owners and click on Add an owner. GSC add an owner
  3. Input the email address of the new owner. Take note that it should be a Google account. GSC new owner email
  4. Click on Continue and the new owner should show up on the list. GSC adding an owner

That completes our how-to guide on allowing Ardor or other users to access Google Analytics or Google Search Console. Watch out for more helpful tips from us and actual Google search statistics that we send out regularly.

If you’d like to talk about SEO or how Ardor can optimize your website, book a date with Kris Reid. Nothing could be better for your branding than consulting with The Coolest Guy in SEO.

About the author 

Kris Reid

Kris Reid, the Coolest Guy in SEO, is the CEO of Ardor SEO. His expertise lies in helping real estate professionals get more leads and customers to predictably grow their business. Find him on LinkedIn and learn more about our team here.

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